BEIJING, October 28, 2021 – Italian luxury menswear brand Canali is pleased to announce the reopening of its SKP boutique in Beijing. Canali opened a boutique in Beijing's SKP in 2016, a more luxurious and elegant retail space waiting for consumers to explore. The renewal will also breathe new life into the brand's acclaimed contemporary men's clothing and the essence and craftsmanship behind it.
Canali Beijing SKP boutique reopens
At the opening scene of the new renovation, actor Han Dongjun wore CANALI Travels WITH 8ON8 micro-silhouette suit with electric blue silk shirt to help the team, interacting with the brand in the store, sharing his fashion inspiration, and showing exquisite modernity; artists Bai Shu and Wang Jiachen also appeared in a CANALI TRAVELS WITH 8ON8 capsule series suit, interpreting elegant male style, and witnessing Canali's key step in the Chinese retail space. The three artists experienced the gilding process of customized luggage tags on the spot, felt the exquisite craftsmanship power of the details that were almost harsh, and also gained a deeper insight into Canali's perfect clothing concept. Gong Li, the manager and designer of the 8ON8 brand, also came to the opening site to convey the power of Chinese design.
Han Dongjun explores Canali Beijing SKP Boutique, interacts with the brand, and takes photos with the brand in the store (from left to right, Canali China Retail Manager Alessio Rescigno, actor Han Dongjun, 8ON8 manager and designer Gong Li, Canali Asia Pacific Marketing Manager Rekky Liu)
Wang Jiachen, Han Dongjun, Bai Shu (from left to right) visit Canali and experience the gilding process
Guided by the brand's new spatial design concept, the open and eye-catching window is created with geometric lines and soft tones, and a minimalist and elegant atmosphere is born. Step inside, the pale Carrara marble floor and dark Cannareto walnut trims add to the space, the contrast between the wooden-trimmed display tables and the cool copper-coloured metal shelves against the soft golden light complement the space, and the bright tawny velvet sofas, blended with light-coloured ceilings and walls, are just the right amount of warmth to re-enact the unique modern Canali Italian flair.
The Canali Beijing SKP boutique will strive to create a unique experience that allows consumers to explore Canali's three independent and interrelated subdivisions: Black Edition, Exclusive and Canali 1934, each of which encompasses a selection of formal and athleisure clothing, fully demonstrating the versatility of men in a contemporary context. At the same time, the CANALI TRAVELS WITH 8ON8 capsule series jointly created with the Chinese cutting-edge designer brand 8ON8 is also displayed in the store, interpreting the fashion pattern of Sino-Italian cultural integration and rebirth. Through exquisite gentleman's dresses, Canali will continue to convey the brand's elegant menswear fashion and the aesthetic meaning of "Made in Italy", so that every dress of gentlemen reflects their ever-changing self-perception and inner will, and interprets the multi-faceted style of contemporary men.
The CANALI TRAVELS WITH 8ON8 capsule range is on display
About Canali
The Italian luxury menswear brand Canali, founded 85 years ago, has always been a model of elegant Italian menswear.
Since 1934, Canali has been committed to the essence of "Made in Italy", always committed to promoting extraordinary garment craftsmanship and constantly innovating, integrating style and taste into culture and history. Canali continues to create masterpieces in the field of clothing, harmoniously blending various details and elements, and with the help of the extraordinary hands of the master of clothing, bringing the world a piece of comfortable fit, elegant and charming men's clothing, innovative interpretation of modern silhouettes, fashion style that keeps pace with the times, almost harsh craftsmanship of details, and strict control of luxury fabrics, which together constitute Canali's clothing concept.
At the same time, Canali Su Misura's haute couture service aims to provide customers with an exclusive experience, creating comfortable and well-fitting exquisite costumes that convey the unique elegance of gentlemen. Haute Couture will provide clients with professional advice, carefully screening all aspects, as if creating a work of art, creating a custom dress with a personal logo and style for gentlemen. Canali is now a family-owned company for three generations, with production centers in Italy, and is a fashion group with both excellent design and manufacturing capabilities.