"You sold the school to a consortium?" When Tainan Mayor Lai Qingde met Shi Guangxun, president of the Xingguo Management Institute, on a certain occasion, he asked half seriously and half jokingly.
On January 27 this year, CITIC Financial Holdings released a major announcement announcing that its subsidiary, Taiwan Lottery Company, had donated 300 million yuan to Hing Guo Management Institute and had applied to the Ministry of Education to change its name to CITIC School of Financial Management. Since then, "selling the school to the consortium" has become the most frequently questioned topic of Shi Guangxun, and he can only explain with a bitter smile: "We are trying to change from a model of exit to a model of enterprise assistance!" ”
<h3>Brokerage analyst, involved in the field of education</h3>
On April 24, the Ministry of Education passed the renaming case of Xingguo School of Management at the "Review Conference on the Establishment change and suspension of the University College", and the purpose of the new school was changed to "cultivate international bankers" as the goal, and from August onwards, 3 departments of finance and finance, financial law and business management were newly established, each of which accepted 50 students, and 2 scholarships and bursaries were established, with a quota of nearly 75 students; while the original non-financial departments such as the Model Department, the Jewelry Department, and the Department of Real Estate Management were all suspended. On April 28, the new director appointed by CITIC Financial Holdings was officially stationed, and the original management team of Xingguo was almost "naked".
It is no news that private schools have changed their management rights due to poor management, been listed by the Ministry of Education, or even closed down and suspended, but this time CITIC Financial Holdings has followed the previous way of taking over the brother elephant team to obtain the right to operate Xingguo, which is the first case in the industry.
Zhao Jinglin, the founder of Xingguo Management College, was originally a famous mathematician in Tainan, and in 1962, he founded a private Xingguo High School in the local area, with the goal of "North Jianguo, South Xingguo"; in 2000, the Zhao family rented land from Taiwan Sugar and founded Xingguo Management College. In 2008, Xingguo and Daojiang, Lide, Truth (Tainan Madou Campus), Zhiyuan and other 5 colleges and universities, because of the ultra-low admission score still can not recruit students, is called "Daode Real Yuan" 5 major post-class schools. Three years ago, the Xingguo Institute of Management broke out again in the incident of faculty members selling student registration, and more than 2,000 students with problems with their student status were listed by the Ministry of Education for key counseling and withdrawal. Later, although it was once discussed and merged into Qingda, it failed, and last year it was ordered to stop recruiting due to insufficient teachers; after several twists and turns, after the closing ceremony in July this year, the whole school will have only 97 students left.
But xingguo still has advantages. Despite the difficulty of enrollment, Xingguo Management College still has 1.1 billion yuan of real estate equipment and more than 100 million yuan of cash on its books; but if it wants to continue to run the school, the monthly marketing expenses will be as high as tens of millions of yuan, and it will also pay Taiwan Sugar more than 12 million yuan of rent per year, and the founding funds will soon be exhausted; but if it is decided to stop recruitment, it will stay up for another 3 years and wait for all the students to graduate and dispatch employees, and after liquidation, the building will be demolished and returned, and the founder Zhao family will not only suffer heavy losses, but also fear that the reputation will be destroyed.
Under this atmosphere in which both inside and outside believe that Xingguo is a "god and immortal is difficult to save and has no life", the Department of Higher Education of the Ministry of Education has also set Xingguo as one of the models of private school rectification and withdrawal, and did not expect that between the current principal Shi Guangxun's running and the idea of Gu Zhongyu, chairman of citic Charity Foundation, a big reversal was staged.
<h3>Strict control, the bottom of the rice river valley turned over</h3>
"Only enterprises can save private schools!" Before February this year, Shi Guangxun, who was also the president of Daojiang School of Management, said that he had broken the current private school's educational and financial difficulties. Shi Guangxun, a 44-year-old analyst from a securities company, was a trading general under Chen Shiyuan, the former founder of Risheng Securities, who went to the United States to obtain a doctorate in finance and gold from a famous university and then entered the academic community, and once served as the department of finance and finance of the University of Culture and Culture, and took over as the provost and international president of the school.
Because Shi Guangxun has industry experience, coupled with a positive personality and flexible wrist, he has a wide network in the academic community and the industry, and is very much valued by Zhang Jinghu, chairman of the Cultural University. But three years ago, he still decided to accept the request of Chen Xi'an, the family's uncle and chairman of the Daojiang Management Institute, to go to the countryside to help Daojiang transform.
In fact, at that time, the five major back-end schools "Daode Zhenyuan" were all eager to find a way, such as Zhiyuan renamed Capital University; Lide was taken over by Corning Group and was embarking on a reorganization with Corning and turning it into a university; Truth was a hero who broke his wrist to stop running the Madou Campus; and Shi Guangxun helped Daojiang open a medicine list, which was "Enterprise University".
Shi Guangxun analyzed that students come to study just to learn a skill and ensure employment opportunities. Therefore, when he was in Daojiang Management College, he found a lot of industry teachers, and the beauty and shape department invited high-end managers from chain hairdressing industries such as Mingliu and Kobayashi to take part-time classes, taking students with a mentor-apprentice system, and directly entering the company's services after graduation, which was really popular with students. "I'll make faces!" Shi Guangxun laughed and said that in order to serve the public, he also spent 2 years of winter and summer vacation with his wife to get a beauty master's degree at Seogyeong University, a well-known beauty school in South Korea.
"I do teaching affairs, I am timid and afraid of accidents, and I am relatively strict in management," Shi Guangxun laughed at himself, because he strictly controlled the admission qualifications, performance requirements and manufacturer relations, Daojiang gradually turned over, requiring performance for faculty and staff, and the number of students increased from more than 1,600 to more than 3,000 now. Therefore, Zhao Xiaoxian, the second generation of the Zhao family of the Xingguo Correctional College, came to him for help.
<h3>Three gu to the trust, rejuvenation of the country to regain vitality</h3>
The Xingguo Zhao family started with a middle school and a conservative style, but running a university requires open cooperation with the outside world, and the way of operation is completely different: after the outbreak of selling academic qualifications, internal morale is more negative, and even the faculty and staff admit that this is a "school waiting for death". "In October 2014, I met with President Zhao to discuss, and I just wanted to come up with one trick, that is, to find an entrepreneur with a considerable social reputation and influence to take over." Shi Guangxu calculated that among the financial holding companies that are large enough and enthusiastic about education and public welfare, if the public stock bank is not counted, only Cathay Pacific, Fubon, and CITIC may have opportunities; but Cathay Pacific and Fubon have long-term industry-university cooperation with Taiwan and National Chengchi University, so they can only lock in CITIC.
At first, Shi Guangxun first talked to the head of the human resources department of CITIC Gold, but the layers went up to the card 4 levels, and later transferred to the CITIC Charity Foundation before getting a kind response, but after the discussion, he was called back. "First, the financial control business is doing well, why should it cause unnecessary misunderstandings? Second, in the future, the relationship between teachers and students will be criticized if it is not handled well; in the end, if the school cannot be run, it will be even more infamous. Shi Guangxu pondered the internal considerations of CITIC Financial Holdings.
However, Shi Guangxun still decided to fight a battle, and wrote directly to Gu Zhongyu, chairman of the CITIC Charity Foundation, in which he specifically mentioned that Chinese President Xi Jinping was concerned about Taiwan's "three middle and one youth" (central and southern, low- and middle-income households, small and medium-sized enterprises and youth employment), and taiwanese themselves should spend more time helping children in remote villages to go to school.
"I only wrote one page of A4 paper, and if Gu Zhongyi didn't want to, I would go back to culture and teach." Unexpectedly, the 8 words of "helping the superior and helping the weak, public welfare first" really impressed Gu Zhongyu, and within a few days, he made another appointment, and Feng Jitai, the top adviser of CITIC Gold, agreed to come forward as the chairman of the school. The Department of Higher Education of the Ministry of Education said that the competent unit only hopes that private schools will think about the development of school affairs in the specifications of regular universities, and under the premise that the CITIC team has submitted a new improvement plan and the school development fund has been in place, it is happy to see enterprises assist in the transformation of private schools.
Gu Zhongyi supported the decision, CITIC Gold mobilized all the support, Gu Hongyi, Yan Wenxi, consultant Feng Jitai, etc. have all entered the board of directors; and high-end executives such as Wu Yiyi, general manager of CITIC Gold, have also come to be professional lecturers. At the same time, because golf and tennis are also an important part of CITIC's organizational culture, Feng Jitai specifically requires students to take one of the majors before graduation; for example, golf must be within 100 strokes.
In terms of short-term goals, Shi Guangxun hopes that CITIC School of Financial Management will be on par with the reputation of private schools such as Soochow and Shih Tzu; but the long-term goal that Gu Zhongyu, who is an alumnus of Wharton in the United States, is to build a "Wharton Business School in Taiwan". However, there are still great challenges to transform from a university at the tail of Taiwan's crane to a business school comparable to the first business school in the United States.
(This article is reprinted with permission from Caixun)
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