Recently, at the Rafa Nadal Academy in Mallorca, Spain, Kia officially delivered its first pure electric vehicle EV6 to global ambassador and tennis star Rafael Nadal.
The delivery ceremony coincided with the full launch of the EV6 model in Europe, and the delivery model was the EV6 GT-line series. Nadal said he would drive an EV6 eco-friendly ride not only in Mallorca, Spain, where he currently lives, but also during the 2022 Australian Open.
The EV6 is Kia's first exclusive electric model to be launched under the "Movement that inspires" brand concept. Earlier this year, Kia unveiled a new logo and brand slogan, demonstrating a bold transformation as a mobility solution provider.
At the same time, Kia also released a new medium- and long-term strategy "Plan S", which clarified the three core business directions of "promoting the transformation to electrification", "strengthening the personalized customized model (PBV) business", and "expanding future mobility services". In the future, Kia will take ev6 as the starting point to comprehensively expand its exclusive electric vehicle lineup and gradually present a new generation of mobility blueprint under the new medium- and long-term strategy "Plan S".
It is reported that since the opening of pre-sales on March 31 this year, ev6 has been booked in the European market in April alone as high as 7,300 units, confirming its hot selling strength in the global market.
During the delivery ceremony, Nadal personally experienced the colorful car functions provided by the EV6. For example, the tennis court lighting equipment is lit up through the on-board external power supply V2L (Vehicle ToLoad) function. As a portable power supply, the vehicle external power supply function (V2L) can use the vehicle battery to power other power devices, and the output power is as high as 3.6kW, which is higher than the average power consumption of ordinary households of 3kW per hour.
"I am very interested in electric vehicles represented by kia EV6s, and I hope to continue to pursue a sustainable lifestyle by driving electric vehicles." Speaking at the delivery ceremony, Nadal said, "I am very happy to be able to join hands with EV6 to start the first step of change, and I hope to bring inspiration to more people." ”
Artur Martins, Head of Customer Experience at Kia, said: "As a global ambassador for Kia, Nadal is the perfect person to spend a great journey with the EV6. Together with Nadal, we will provide more people with a colorful and meaningful car experience, and contribute to the sustainable development of the future society. ”
Rafael Nadal is a globally renowned tennis player from Spain who has won 20 Grand Slam titles, 36 Masters titles and an Olympic singles gold medal.
Since 2004, Kia has hired Rafael Nadal as a global ambassador. In 2020, Kia and Nadal completed another five-year renewal. At this point, Nadal will serve as Kia's global ambassador for 21 consecutive years.