"The sales volume of 'Compliance products into Shanghai' increased from 105 million yuan in 2017 to 562 million yuan in 2019, and as of October this year, it achieved 850 million yuan."
In order to implement the national strategy of poverty alleviation and cooperation between the east and the west, Shanghai and Zhuhai have jointly promoted the continuous improvement of consumption poverty alleviation, promoted the continuous transformation of the supply of Zunyi excellent products, successfully transformed from government-led to market-driven by the government, and successfully built stable sales channels for Zunyi livestock and poultry products, vegetables, peppers, tea, rice and other agricultural products in Shanghai.
Shanghai compliance with business linkage consumption poverty alleviation out of the "new move"
Based on resource endowments and giving full play to comparative advantages, Shanghai and Zhuhai have focused on implementing five major actions such as "mechanism establishment, product quality improvement, model innovation, platform construction, and channel expansion", and deeply practiced new ideas and new concepts for poverty alleviation through consumption.
-- Organizing and launching a smooth production and marketing mechanism. Zunyi City promotes the improvement of the mechanism, the establishment of a special class for the work of "complying with the products into Shanghai", establishing a regular contact system, studying and formulating consumption poverty alleviation policies, promoting the establishment of the Shanghai Compliance Consumer Poverty Alleviation Alliance, and promoting the establishment of stable production and marketing relations between agricultural product enterprises in 9 poor counties and Shanghai enterprises, especially during the epidemic period in early 2020, the production and marketing mechanism of Shanghai enterprises has played an important role, and enterprises such as Shanghai Agricultural Wholesale Market, University Logistics, Dingdong Grocery Shopping and other enterprises have helped Zunyi Bamboo Township Chicken and other unsalable products to enter Shanghai through their own channel advantages.
——Multi-party linkage to build an offline platform. Relying on the Shanghai consumer market, with the help of the relevant departments of Shanghai Municipality and the district, the "Qianzhou Out of the Mountain Direct Sales Store" was built in Shanghai Jiujiang Road, the flagship store of "Zunyi Pavilion" was built in Fengzhuang Tea City, Yangpu, Pudong, Songjiang, Fengxian and other districts set up 10 Zunyi agricultural products exhibition counters, 30 sales points, Zunyi peppercorns, bacon products, pepper products, wild papaya products and other more than 100 special agricultural products on the shelves, in 2020, sales have exceeded 30 million yuan.
——Integrate into the activity to expand online channels. Taking advantage of the opportunity of Shanghai's "May 5th Shopping Festival", Zunyi City and County held 5 sessions at the Shanghai Zunyi Pavilion (including 15 districts, counties and cities with special products) "Zunyi Excellent Products. Directly on the cloud sales "live with goods activities, Zunyi excellent products (three rounds of "five counties and five products") into Shanghai "Five-Five Shopping Festival", to achieve online and offline transactions of more than 2 million yuan, Daozhen peppercorns, Tongzi Tianma, Bozhou prickly pear and other explosive products in various e-commerce platforms set off a wave of Shanghai citizens repurchase.
——Government-enterprise interaction to improve product quality. Relying on the technical guidance of Shanghai circulation enterprises, the Shanghai Compliance Consumer Poverty Alleviation Alliance issued the Shanghai Compliance Agricultural Products Circulation and Sales Standard Guide, and promoted 10 products from 10 counties (districts) such as Chishui Vinegar, Zheng'an Wild Papaya, Meitan Zunyi Black Tea, Tongzi Qingshui Square Bamboo Shoots, etc. to be selected into the 2019 Shanghai Counterpart Help City "Hundred Counties and Hundred Products" brand directory, and the product quality was praised by Shanghai citizens. In 2020, Zunyi ingredients entered the Shanghai Expo canteen, and Zunyi Tianma Chicken, Zunyi Square Bamboo Stir-fried Bacon, Zunyi Steak, and Zunyi Lamb Powder were selected into the Zunyi menu of Shanghai Jinbo Canteen.
——The leader drives the innovative cooperation model. Zunyi introduced Shanghai Shenghua Food Co., Ltd. to establish Xinjing Agricultural Company in Zunyi, developed the ecological chicken breeding base under the forest, registered the "half mu chicken" brand, and established the "Zunyi base + Shanghai slaughter + market sales" model. Guizhou Qiandao Food Company set up a segmentation center in Shanghai, opened 200 self-pick-up cabinets for Hema fresh sheep products, and set up 100 Zunyi small scalper fresh counters, and the product entry model has been fully affirmed by leaders at all levels and social figures.
The county features "Spring Spring" Zunyi premium market is booming
Adhering to the concept of "Zunyi green food, healthy and beautiful life", Huzun Consumption Poverty Alleviation organically combines "transforming the production chain", "unimpeded circulation chain" and "upgrading the value chain", promoting the five major changes in the production, circulation and sales of zunyi high-quality agricultural products, and effectively promoting the integration of small production of thousands of households into the ever-changing large market.
-- The circulation infrastructure has become better. The short board of circulation foundation has gradually improved, and the cold storage capacity of fresh vegetables in Zunyi has increased from 146,800 cubic meters in 2016 to 1.405 million cubic meters; the cold chain transport vehicles have increased from 26 in 2016 to 371 at present.
-- The concept of market players has become new. In the docking and cooperation with Shanghai circulation enterprises, Zunyi enterprises have continuously improved their awareness of standardization such as planting, picking, sorting, packaging, storage and transportation, laying a foundation for the marketization of agricultural products.
- The degree of organization has become better. With the establishment of a number of state-owned operating companies such as Zuncha Group and Zunli Group, the status quo of scattered, small and weak market players has changed. In 2020, all counties and districts in Zunyi City set up agricultural product wisdom service centers, and the city, county and township government platform companies established models such as "village and community integration" and "integration of three societies", and the degree of organization of agricultural products was greatly improved.
——Product competitiveness becomes stronger. At present, Zunyi has 30 national geographical indications to protect agricultural products, 17 well-known trademarks in China, 134 pollution-free certified agricultural products, 383 green certified agricultural products, and 60 organic certified agricultural products.
-- The market share has become higher. From 105 million yuan in 2017 to 562 million yuan in 2019, under the leadership of the product into Shanghai, the sales of the product into Chongqing, Into Guangdong and into the military camp continued to heat up, from January to October 2020, the sales of the product in the Shanghai market was 850 million yuan, the sales in the Chongqing market were 986 million yuan, and the sales in Guangdong and other markets were 263 million yuan, and the sales in the military camp increased month by month. The increase in the market share of Zunpin has brought about an increase in the income of the Zunyi masses, and the pockets of the villagers have bulged.
Contributed by: Zunyi Municipal Bureau of Commerce Tianyan News
Editor: Wang Jiaoyang Sun Qian