kneel! Cry! How ridiculous is it to have a star carrying goods?
In order to bring goods, the confusing behavior of celebrities is increasing.
Li Jinming, the actor of "Love Apartment" Meijia, recently staged a "good play".
During the live broadcast, she said that she had communicated with the merchant for a long time, and finally cut the Burberry luxury bag of more than 6,000 yuan to 399 pieces, and only sold 1 single, with fast hands and slow hands.
The price of luxury goods has been reduced by 15 times! And this good thing?
What the audience did not expect was that due to the "operation error" of the staff, the luxury bag that should have sold only one order sold 987 orders. The difference is as high as more than 6 million. Li Jinming's whole body was shocked.
Immediately, Li Jinming took out the posture of ruining the family, and proudly said that everyone did not have to retreat, even if it was a benefit to the fans, the difference of more than 6 million yuan, she alone bore!
Anyway, that's a whole 6 million. Is Li Jinming really that generous?
Immediately some netizens began to suspect that this was Li Jinming's self-directed and self-acting drama - a luxury product can directly reduce the price by 5600 yuan? The staff happened to make a mistake?
Some media have found that this is not the first time that Li Jinming has "generously" subsidized.
In a live broadcast, lipstick, which was originally priced at 169 yuan, she said that she only sold for 9.9 yuan. Although she verbally claimed to have only sold 2,000 orders, she later sold more than 10,000 orders due to "backstage mistakes".
And the 9.9 yuan lipstick was found by netizens to sell only 9.8 yuan on the Internet.
All kinds of coincidences add up to only one possibility, that is, Li Jinming's acting skills are too fiery.
While earning the sympathy of netizens while cutting leeks, the star is really a good calculation.
Not only are young celebrities collapsing, but old artists are also caught up in the controversy of "late festivals are not guaranteed".
For example, Pan Changjiang, a sketch actor who has repeatedly appeared on the Spring Festival Gala, should be the childhood memory of many people. Recently, he personally broke this beauty.
Last year, Xie Mengwei, the actor of Zhang Ga in "Little Soldier Zhang Ga", transformed into an anchor with goods. During this period, he sold "branded drinks" many times. Criticized by the Market Supervision Bureau by name.
After being criticized, Xie Mengwei opened a live broadcast, crying bitterly while saying that "this is all the supplier's pot.".
At this time, a wonderful scene came. Pan Changjiang suddenly even mai Xie Mengwei, and educated with the attitude of a senior: "Everything on the Internet is virtual. You can't grasp it, kid. ”
Just after dissuading the younger generation, Pan Changjiang immediately "punched the face" and also opened the live broadcast with goods. The most interesting thing is that he encountered the same doubts as Xie Mengwei - during the live broadcast, he also sold cheap liquor, and the gold price sold was so low that the audience doubted life.
Once, in order to increase fans, he even knelt down and prostrated his head in public when Lianmai was a female Internet celebrity, and he the ground.
In order to bring goods, the stars are really "open-minded".
"They give too much money"
There are countless celebrities who have caused controversy in the live e-commerce industry:
Li Xiang live-streamed the mink coat at a price of 4988 yuan, and none of it was sold;
Yang Kun's live broadcast with goods data is suspected of brushing orders, with goods 1.2 million actual transactions of 40,000, the actual sales of less than one percent, by the merchants collective condemnation;
Zeng Zhiwei live broadcast 5 hours with 14 million goods, but was questioned by netizens about selling fake wine, not only the packaging is rudimentary, but also the bar code of the wine can not be swept out...
Why would celebrities rather risk the collapse of personality and word of mouth to come to the live e-commerce industry to share a piece of the pie?
Merchants complain about celebrity live streaming with goods
This is because "they give too much money".
Although the money earned by celebrities by live streaming with goods is not as much as Zheng Shuang's "daily earnings of 2.08 million", it is enough to make ordinary people envious and jealous.
Li Xiang was once exposed to the live broadcast 5 minutes of the offer of 800,000, the pit fee earned that called a relaxed - the ass to sit in the live broadcast room, with a few minutes to move the mouth, 800,000 will arrive.
Li Xiaolu, who has semi-retired from the circle. In the 2 hours of live broadcasting, the assistant is mainly responsible for carrying the goods, and she is mostly just "well, yes" to the assistant, and even created more than 40 million turnover. It is said that the income is as high as 20 million.
Fat ball data shows that in June, Lin Yilun recorded a turnover of 230 million, Zhu Zixiao's sales were 210 million, and Jijie's sales were 120 million. Calculated according to the 30% commission ratio, they earn at least thirty or forty million a month.
What is the concept of thirty or forty million? Ordinary people who earn 10,000 a month can only get this income if they don't eat or drink and work for 250 years.
Even if they have "passed", they can still earn a lot of money by relying on the status of "star".
On the one hand, it is easy to sit and collect tens of millions, but on the other hand, it is extremely perfunctory and not serious.
Celebrities are accustomed to being stars, accustomed to hugging before and after, most of them have an illusion of "people on people", and they are extremely careless about "low-end" live streaming.
Some celebrities do not understand the use and function of the product at all, and when the live broadcast is carried out, they rely on assistants to explain the product, and only occasionally take the product into their hands and say "very good to use".
Some celebrities obviously say that they are good at cooperation, but after they come, they do not communicate with the anchor, they do not like to talk when sharing, and finally even regardless of the progress of the live broadcast, they will leave at the point.
They probably think that sitting in the live broadcast room is enough to give the audience face, and it is a great gift to open their mouths to introduce the product.
Some celebrities, in order to be able to bring goods, even kneel down and cry and act a dragon - as for whether the product is a fake, what does it have to do with them? If you can make money, you can do it!
Celebrity live streaming is destroying the industry
Why is celebrity live streaming so popular?
This is because live streaming has gradually become an important marketing method for brand owners. Big brands can rely on the live broadcast of celebrities to promote new products, clear inventory, create explosive models, and pull new users. Cutting-edge brands mainly borrow the huge live broadcast traffic of celebrities through celebrity endorsement to enhance brand awareness.
Because of the advantages of traffic and popularity, celebrities can achieve brand exposure, promotion, new and other needs for brands, and help brands grow in terms of sound volume and sales.
Brands rely on stars to achieve product-effect integration, celebrities and brands cooperate to make big money by live broadcasting, how to see it is the best of both worlds.
But what is the reality?
Most celebrities do not understand the ecology and skills of live broadcasting, and simply do not have enough time to try and evaluate products, and cannot be professionalized.
They hold the attitude of "fishing and leaving", while consuming their own star effect, while bringing extremely bad atmosphere and evaluation to live e-commerce.
In live streaming, the trust of the anchor is an extremely important driving force for shopping. Viewers tend to trust the anchor's recommendation and use live broadcasting as a medium to reduce the cost of commodity search and the difficulty of decision-making. It can be seen that doing a good job in quality assurance and after-sales is the key to the development of live broadcasting.
The stars, with their perfunctory work attitude and all-out acting skills, have destroyed the trust between anchors and fans again and again. What trust does this live e-commerce have?
Celebrities can still perform in front of the camera and cry, but what about consumers who buy fakes? Does anyone care about the tears they shed?
There is no doubt that such celebrities are destroying the entire live e-commerce industry. Next, let the live broadcast return to the live broadcast, and the star return to the star. Stars who earn 2.08 million a day have a bright life, so they no longer rely on cutting ordinary people's leeks to generate income.
Article author: Feng Qing