The Quark App held its first fan festival to send fancy benefits to tens of millions of "Kwa Fathers"

On October 28th, Smart Search App Quark held the "Father's Day" anniversary celebration series for the first time, with the theme of "Thank you for searching endlessly", launched online interactive social games and welfare gifts, and returned the company of tens of millions of fans.

This time, the Quark App launched the "Let's Chase the Light Together" online interactive social game, fans search for "Kwa Father's Day", you can open their own virtual track, online obstacle course, you can get random rewards, massive prizes delivery. Fans who achieve their mileage goals can also participate in the anniversary lottery from October 31, and can win up to 10,000 yuan in prize money. In addition, the Quark App also prepares fans with many Easter eggs and benefits such as cool Quark peripheral new product series sets, exclusive creative handmade, etc.

As an annual anniversary celebration, the Quark App has held fan events with rich content and benefits for many consecutive years, thanking users for their long-term companionship. This year, the Quark App has fully upgraded and launched the "Kwa Father Festival", becoming the only brand in the search product to create a "Fan Festival".

In line with the cultural trends and interests of young people, behind the upgrade of the fan festival of the Quark App, it is the bearing and precipitation of young people's topics and emotions such as knowledge, health, food, workplace, and graduate school. "Thanks to the companionship and support of fans along the way, Quark has entered a new stage and is moving from a useful search app to a smart assistant for young people to study, live and work." Wu Jia, president of Alibaba Intelligent Information Business Group, said.

It is reported that at present, Quark has served tens of millions of users, of which more than half are under the age of 25. In the past year, the scale of Quark users has grown by more than 200%. This year, the Quark App launched the "Naked Heart" college entrance examination service, helping 21 million users query college recruitment data, intelligently select volunteers, and measure admission probabilities. In August, the quark network disk, which has served tens of millions of users, was upgraded to provide smarter personal cloud services.

As an important product iteration, Quark App released version 5.0 this year, adhering to a concise and efficient product experience, launching personalized navigation and menu functions, and aggregating more new scenes of content consumption. The head of Quark's business said that with the model of "intelligent tools + content + services", Quark will continue to rapidly evolve to the next generation of intelligent information products to solve the personalization problems of all aspects of users.