On October 27, the 2022 Beijing Winter Olympics officially ushered in the opening 100-day countdown. Not long ago, the Winter Olympic seeds collected from ancient Olympia, Greece, have been successfully transported to Beijing, marking the opening of the curtain of the much-anticipated Beijing Winter Olympics. Looking back on China's Bid for the Olympic Games, it is the result of countless Chinese people who have spared no effort and cut through thorns, and with the arrival of the last 100 days, Beijing, which has created many "China's firsts" and "Olympic initiatives", will once again show the beauty of China to the world and become the world's first "double Olympic city".
In these last 100 days, As the official broadcaster of the 2022 Beijing Winter Olympics, Kuaishou will also provide users across the country with wonderful pre-game content through short videos, live broadcasts and new media matrix, from the Winter Olympics exploration camp, the entry of Olympic athletes in the live broadcast, to the topic interaction, the prize challenge. As the initiator of the "First Year of Olympic Short Video", Kuaishou will once again bring users across the country a new way of playing with diversified interaction and real-time participation under the mobile new media scene after the Tokyo Olympic Games, showing the unique charm of the Winter Olympics in an all-round way.
During the Tokyo Olympic Games, in addition to the real-time content inside and outside the venue, rich and interesting self-made columns, it is also a "big meal" customized by Kuaishou for the majority of users. Recently, in order to welcome the 100-day countdown to the Winter Olympics, a unique self-made live broadcast column "On Kuaishou, Welcome to the Olympics" was also officially unveiled, in a total of 10 hours of wonderful live broadcast programs, Kuaishou invited Tokyo Olympic champion Zhang Yufei, Pyeongchang Winter Olympic champion Wu Dajing to look forward to the Winter Olympics with thousands of users, and CCTV commentators Cai Meng, Fang Xuefeng, Chen Chen and other well-known hosts also led users to visit the forefront of the Winter Olympics area in the live broadcast.
As the "absolute power" of Chinese men's short track speed skating, Wu Dajing, born in 1994, is not only the men's 500m champion of short track speed skating at the 2018 Pyeongchang Winter Olympics, the first Chinese men's short track speed skating Olympic gold medalist, but also the world record and Olympic record holder in the event. The Beijing Winter Olympics is expected to be another miracle moment for Wu Dajing.
In the live broadcast of Kuaishou on the same day, Wu Dajing also appeared in front of the national audience. In the program, Wu Dajing talked about the new project of the Winter Olympics, 2000 meters short track speed skating mixed relay, he said that this new project needs to pay attention to cooperation, but also added a lot of tension and accident, but strength is the last word. Previously, Wu Dajing had just won the gold medal in the mixed 2000-meter relay race of the short track speed skating World Cup in Beijing, and he said that this gold medal is of great significance to the Chinese team, and he will continue to work hard to create glory again.
As the "strength bearer" of the Chinese Winter Olympic sports team, this is also Wu Dajing's first appearance before the Winter Olympics. In addition, Kuaishou also invited Ye Qiaobo, the first chinese Winter Olympic medalist, Chen Lu, The first Figure Skating Olympic medalist in China, Han Xiaopeng, the first male athlete to win the Winter Olympics, Zhang Yiwei, the world champion of snowboarding, and Liu Qiuhong, the world champion of short track speed skating, to gather in the studio to review the history of the Chinese Winter Olympics and participate in the topic discussion.
At the same time, star artists Liu Ye and Gao Xiaopan also joined in surprise, and will work with The Fast Ice and Snow Master Tiedou to popularize the knowledge of the Winter Olympics. It is worth mentioning that in addition to Wu Dajing and Zhang Yufei, the current Winter Olympic stars stationed on Kuaishou also include Zhang Dan, Zhang Yiwei, Xu Mengtao, Zhang Hui, Zhou Yang, etc. With the approaching of the Winter Olympics, in the next 100 days, there will be more Winter Olympic athletes stationed in Kuaishou, the first perspective and user communication, interaction.
Through a series of self-made columns, front-line interviews and interesting interactive content, Kuaishou not only creates a large number of wonderful content outside the Olympic arena for users, but also closes the distance between users and the Olympic arena. This is the valuable experience accumulated by Kuaishou as the world's first short video platform that holds the right to broadcast Olympic events. During the Tokyo Olympics, Kuaishou's self-made columns and interactive gameplay fully mobilized users' sense of participation and enthusiasm, and the opening of the second copyright also gave many users the opportunity to participate in the creation of Olympic content. It is understood that during the previous Tokyo Olympic Games, the cumulative playback of Olympic-related videos on Kuaishou exceeded 106.5 billion, which is an astronomical number that only the era of live broadcasting of events does not dare to imagine.
Since the CBA, NBA, Snooker and Tokyo Olympic Games, providing copyright content to users free of charge for content creation and allowing users to participate in it is Kuaishou Sports's unique model in copyright content marketing, and it is also a positive embodiment of the platform's concept of "embracing every life". Next, Kuaishou will present its experience with the content accumulated by the Tokyo Olympic Games, and jointly present a unique Winter Olympic Games through a more innovative, richer and more grounded content combination, as well as the participation and creation of a large number of users. Let the world walk into the Winter Olympics from more diverse angles and in a richer way, participate in the Winter Olympics, and feel the passion and charm of the Beijing Winter Olympics.