On the occasion of the successful convening of the Sixth Plenary Session of the 19th Central Committee of the Communist Party of China, from October 23 to 25, the 2021 National Agricultural Business Interconnection and Rural Revitalization Production and Marketing Docking Conference with the theme of "Brand Leadership, Circulation Interconnection and Rural Revitalization" hosted by the Circulation Industry Promotion Center of the Ministry of Commerce and undertaken by the People's Government of Lishui District of Nanjing City was held at the Jiangsu Baima Agricultural International Expo Center in Lishui District, Nanjing City, Jiangsu Province, and Beijing Jiashi Centennial Education Technology Co., Ltd. as a deep practitioner of e-commerce poverty alleviation. One of the national e-commerce demonstration enterprises was invited to attend the conference, set up an exhibition of e-commerce demonstration county construction work achievements at the exhibition, and General Manager Li Xing shared typical experience in the e-commerce promotion of rural revitalization and development forum.
The 2021 National Agricultural And Commercial Interconnection and Rural Revitalization Production and Marketing Docking Conference aims to build a platform for display and promotion, production and marketing docking, brand release, and industrial chain supply chain resource cooperation, strengthen the production and marketing connection mechanism, consolidate the results of poverty alleviation, and jointly seek a path for rural revitalization. The exhibition area of the conference is nearly 20,000 square meters, and nearly 2,000 exhibitors and buyers and enterprises from 20 provinces (cities and districts) across the country participate in the conference. During the conference, a series of activities such as the E-commerce Forum for Promoting Rural Revitalization and Development, the Special Promotion of Regional Public Brands, and the Docking of Production and Marketing in the Western Region were also held. Beijing Jiashi Centennial Education Technology Co., Ltd. led the organization of nearly 100 enterprises in Shanxi, Hebei, Henan, Liaoning and other 100 enterprises more than 300 agricultural products participated in the docking conference, 3 days a total of more than 10,000 buyers from all over the world, on-site sales of more than 800,000 yuan, online sales exceeded 1.2 million yuan, reached a procurement intention agreement of 10.624 million yuan.
On the morning of the opening ceremony of the conference on the 23rd, Wang Xuanqing, commissioner of the Office of the Commissioner of the Ministry of Commerce in Nanjing, Li Gang, deputy director of the Department of Circulation Industry Development of the Ministry of Commerce, An Baojun, deputy director of the Circulation Industry Promotion Center of the Ministry of Commerce, Lin Jian, deputy director of the Circulation Industry Promotion Center of the Ministry of Commerce, Dai Zhongjiu, president of the China Vegetable Circulation Association, and other leaders also toured the Shanxi, Hebei, Henan, Liaoning and other exhibition areas organized by Beijing Jiashi Centennial Education Technology Co., Ltd. and visited the booth to guide the work.
On the afternoon of the 23rd, at the "E-commerce for Rural Revitalization and Development Forum" hosted by the Circulation Industry Promotion Center of the Ministry of Commerce and undertaken by the Shanxi Industrial E-commerce Research Institute, Li Yan, president of the Shanxi Industrial E-commerce Research Institute, analyzed the development trend of rural e-commerce from the perspective of theoretical congratulations and practice, focusing on the themes of further improving the effectiveness of the construction of e-commerce into rural comprehensive demonstration projects and better playing the role of e-commerce in promoting rural revitalization Gao Guangnan, vice mayor of Haicheng City, Liaoning Province, focused on the goal of building a new rural chain commercial system in Haicheng Rural Area, taking the opportunity of national e-commerce into rural demonstration counties, relying on well-known domestic commercial enterprises, implementing the "Six Into the Countryside" initiative to make the development results more beneficial to the majority of farmers, etc., to create the highlights of Haicheng County's e-commerce characteristics; Yang Guoqing, director of the Development and Reform Bureau of Hebei Province, focused on empowering industrial development and building regional public brands. Exploring a new path for the combination of e-commerce and cultural tourism The leaders and guests attending the meeting shared good experiences and good practices in promoting the development of rural e-commerce.
In the roundtable dialogue session, Li Xing, general manager of Beijing Jiashi Centennial Education Technology Co., Ltd., comprehensively started from the company's agricultural digitalization and industrial branding as the core, starting from several major modules such as product quality control traceability, logistics site construction, industrial transformation and upgrading, e-commerce talent cultivation, marketing platform construction, and e-commerce service system upgrade, etc., to increase the efficiency of county government services across the country, give full play to the advantages of local industrial clusters, guide and encourage enterprises to carry out e-commerce business, improve corporate visibility, and build brand influence in an all-round way. Driving the regional economy to accelerate development, jointly promoting the interconnection of farmers and businessmen and rural revitalization, and solidly promoting the entry of e-commerce into rural areas from "demonstration and upgrading" to "high-quality development", the leaders and guests attending the meeting listened carefully and carefully recorded, and bursts of applause from time to time, and the response was very warm.
At this exhibition, Beijing Jiashi Centennial Education Technology Co., Ltd. set up a large-scale special agricultural product booth of nearly 200 square meters, built 10 case model houses with county characteristics, and focused on showing the important application results of Beijing Jiashi Centennial Education Technology Co., Ltd. in 10 counties (cities) such as Shanxi Yuanping, Guangling, Zhongyang, Linyi, Hebei Xiangxian, Huai'an, Xuanhua, Henan Yancheng, Liaoning Haicheng and other 10 counties (cities) national e-commerce into rural comprehensive demonstration projects, and selected a number of high-quality, Characteristic and high-quality agricultural products with a high degree of standardization carry out various forms of marketing and exhibition activities, the purpose of which is to help Shanxi, Hebei, Henan, Liaoning and other 10 cities and counties of agricultural products to build a platform, gather resources, promote cooperation, expand the market, relying on the National Agricultural Business Interconnection Conference and large-scale buyers, industry associations, national agricultural business interconnection industry alliance and other resources, expand publicity and promotion, and promote the realization of the conference's goal of "brand leadership, circular interconnection, and rural revitalization". During the exhibition, Gao Guangnan, vice mayor of Haicheng City, Liaoning Province, Yang Guoqing, director of the Development and Reform Bureau of Hebei Province, Chen Jianrui, secretary of the Party Committee and director of the Commerce Bureau of Yuanping City, Shanxi Province, Sun Junqian, deputy secretary of the Party Committee of the Bureau, and Hao Xulong, director of the Municipal E-commerce Office, and other leaders also personally came to the booth site for on-site guidance, learned more about the promotion of local products, and promoted local characteristic agricultural products with the staff.
At the conference site, the red Fuji apple from Linyi County, Shanxi, the "Guangling Treasure" Jinsui Xiang Vacuum Yellow Millet from Guangling County, the original Pan Kui from Yuanping City, the "Hanshan With Gift" organic walnut oil from Hebei County, the Huai'an Gong rice from Huai'an County, the pure grain oatmeal from Xuanhua District, the purple youxiang selenium-rich flour from Henan County, and the Nanguo Pear Tuo in Liaoning Haicheng City were displayed through the exhibition platform, and the merchants who came to inquire and understand were endless, and they exchanged contact information with the exhibitors. Many buyers said: Beijing Jiashi Centennial Education Technology Co., Ltd. has many products, product coverage is from agriculture to industry, product quality is superior, new product packaging has added a lot of added value to the product, and truly realized the seamless docking of the production and sales ends. Wang Junjie, project manager of Hebei Xiangxian County, Beijing Jiashi Centennial Education Technology Co., Ltd., said: "Originally, we would prepare some hot old products, but before we set off, we replaced them all with new products. I hope to bring these products to the exhibition to show a bright picture and see the reflection of the market. ”
At the scene of the live broadcast event, the on-site tasting activity was also carried out, and the online live broadcast activity was carried out at the same time. Internet red anchor Li Huaigang and the project managers of 10 cities and counties incarnated as gold medal salesmen, endorsing the hometown brand agricultural products, each introducing the hometown characteristics of high-quality agricultural products, leading everyone to experience the good scene and good things in 10 cities and counties such as Shanxi, Hebei, Henan, Liaoning, etc., attracting netizens to praise continuously, placing orders, the comment area was enthusiastically brushed by netizens, and they liked and placed orders, realizing the effective docking of high-quality products with buyers around the world, and truly realizing the "vegetable basket" of rich citizens. At the same time, a variety of exhibition and sales products comprehensively displayed the development results of the e-commerce industry of Beijing Jiashi Centennial Education Technology Co., Ltd. and the high-quality characteristic agricultural products in various places, boosting the local production enterprises in Shanxi, Hebei, Henan, Liaoning and other places to improve quality, create brands together, and benefit the people. Kang Yanjiang, project manager of Liaoning Haicheng of Beijing Jiashi Centennial Education Technology Co., Ltd., said: "This national agricultural and commercial interconnection and production and marketing docking is held for the first time online and offline integration, which is a more three-dimensional way of exposure, but also a new attempt. The most efficient way online is to combine recording and live broadcasting, mainly to present featured products. The variety of offline products will be more abundant. The online live broadcast event was simultaneously broadcast through CCTV News +, CCTV, Yangtze River Cloud, Today's Toutiao, Douyin, Video Number, Guangdong Jingshi, Yunshi Network and other platforms, attracting 1.816 million netizens to watch.
Beijing Jiashi Centennial Education Technology Co., Ltd. through the national agricultural business interconnection and rural revitalization production and marketing docking conference, with the demonstration county construction work results as the link, to further strengthen the production and marketing connection mechanism, on the one hand, to promote the early accurate matching of supply and demand, close the distance between farmers and businessmen, help local agricultural products to expand the sales channels of agricultural products, establish a more stable and long-term production and marketing docking relationship, help farmers get rich and increase income, boost rural revitalization; on the other hand, also comprehensively and three-dimensionally show everyone that the company is promoting the high-quality development of rural e-commerce 3. Promote the comprehensive technical strength of the transformation and upgrading of the rural commercial and trade circulation system, and further enhance the influence, reputation and popularity of Beijing Jiashi Centennial Education Technology Co., Ltd. in the country.