Behind everything is the texture of its essence, that is, the true side of things. Many times, people tend to pay too much attention to the brilliance and achievement of others' appearances, and cannot see the real efforts behind them. Many brands are studying the innovative way of competitive products in marketing, but with the development of the times, the current marketing is slowly returning to the product itself. The product itself is becoming more and more important in marketing, and good products come with marketing effects; and those products are the same, and brands that rely only on advertising communication will become more and more difficult to survive. Products are the truest force for a brand to survive and develop.
No.01
Truth is the fading of hypocrisy
The focus of marketing is on returning to the product
There is such a sentence in the "Zhou Yi ZhiXia": "Virtue is thin and dignified, wisdom is small and big, strength is small and the task is heavy, and it is rarely enough." This is Confucius's advice to those who are weak in virtue, small in wisdom, and small in strength, and it is also a warning to those in power to choose the best and the most capable. The same applies today. Whether it is an enterprise or an individual, when it has a certain status, power and responsibility, it is necessary to always introspect and torture whether the current self can match these honors, if the strength cannot match, it is a false decoration, and the truth is to remove the decoration of these false decorations and see the real self.
The development of an enterprise must recognize what is the real self? Is it a variety of brand marketing campaigns? Or establish communication between private domain traffic and consumers? The real self is to return to the origin of the enterprise, that is, the product.
In the 1970s and 1980s, marketing was product-oriented. At that time, when there were not many choices, as long as your product was good, you naturally did not worry about selling. Later, as the product became more and more homogeneous, marketing began to pay attention to the use of brand effects to establish segmentation. However, with the development of the times, whether an enterprise and a brand are being recognized by consumers, the product is the key, and the product has become an effective carrier for linking brands and marketing.
At the exhibition site, the dealer stopped at the booth of Ma Dajie
Ma Dajie Food has been adhering to the concept that products are the life and death line of the enterprise for 35 years since its establishment, and in the field of initial soy products, it has also been adhering to the innovation of product strength and the continuous upgrading of productivity, using seiko system to standardize production, so that seiko spirit has become the daily norm of every Ma dajie bean products person. With Seiko plastic products, win the market with products.
What is the focus of the product? The core point of the product lies in the innovation of product strength and the upgrading of productivity.
No.02
Product innovation creates diversified development of channels
Product-driven marketing will be the main increment for brands under the new consumer trend. The development of Ma Dajie's soy products also verifies this statement. Relying on high-quality products, so that the start-up Ma Dajie soy products into the fast lane of development, in addition to the conventional circulation channels, in the supermarket channel has basically achieved coverage in the Beijing-Tianjin-Hebei region, especially such as FUDI, Hema fresh, vegetable fresh and fruit beauty and other high-end supermarkets, the Ma Dajie products expressed a high degree of recognition; in the catering channel, high-quality products are one of the important criteria for the selection of brands in the catering channel, Ma Dajie relies on many innovative products to obtain cooperation such as Haidilao and other large catering chains; in the e-commerce channel, Hema Fresh The order volume of platforms such as Dingdong Grocery Shopping and Daily Excellent Fresh is increasing day by day.
Product innovation is the key to Ma Dajie's recognition, super R & D strength is the guarantee of Ma Dajie's bean product innovation: 2 15 years of industry experience R & D people and 2 former well-known catering chefs, special docking product research and development needs; the fastest 3 days after receiving the demand out of the sample, according to the different needs of different customers to produce separate production standards, and strict control; after the small sample is determined, the fastest 15 days out of large quantities of products, while ensuring the stability of product quality.
Ma Dajie Seiko Bean House product display
Sister Ma Seiko Bean House black and white tofu
The innovative products represented by the industry's first "black and white tofu", the soy milk and open bag of soybean milk to create a youthful theme, and the ready-to-eat soy products "Lock Bean Fairy" that are suitable for multi-scene consumption are slowly changing people's stereotypes of traditional soy products, and deeply recognize the possibility of soy products in the future.
No.03
Productivity upgrading is the guarantee of multi-point layout and diversified progress
Product innovation is the premise of the diversified development of channels, and the upgrading of productivity is the guarantee of multi-point layout and diversification. With the development of the times, sales channels from single to diversified development, adding strong competitive barriers for enterprises, omni-channel development has become an inevitable trend in the future.
The problem reflected in the development of multiple channels is the diversification of product production caused by different channel demands. How to ensure the effective product line switching and product stability quality assurance in the production process puts forward higher requirements for enterprise productivity. For example, in the process of cooperation with Haidilao, Haidilao strictly inspects each batch of products, and will also carry out factory exploration activities from time to time, so Ma Dajie bean products strive for excellence in productivity improvement and standardized management, and strive to make every product produced become a boutique in the industry.
Seiko Bean House, so that every piece of tofu is not ordinary. In the process of development, Ma Dajie bean products launched the Seiko Bean House series, creating a perfect Seiko production system, and at the same time formulating a strict Seiko standard, publicizing the spirit of Seiko to the internal production staff, not letting go of every detail in the production process, so that every product produced by Ma Dajie can meet seiko standards.
In terms of productivity improvement, the process of "4 selection and 8 art speed" has been formulated and improved, and higher standards have been improved in the selection of materials, and in the systematic inspection, 36 strict standards have helped standardize production, and strict selection, imitation labor and digital precision control have been achieved in the key points of core production. 11 major items, 30 small items of quality inspection standards are strictly implemented, HACCP testing system, third-party testing agencies joint testing, to ensure that the products that leave the factory are high-quality.
The soy products industry is an industry worthy of deep cultivation, and it is also worth more peer enterprises to tap its value and enhance the cognitive value of people in the market and at the table. Seiko Doufu will also continue to give full play to its own advantages, create more abundant soy products, empower channels, and open up a new blue ocean for the soy products market.