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Tell the story of the Yellow River in the complementarity of culture and tourism

author:Great River Network
Tell the story of the Yellow River in the complementarity of culture and tourism

Professor Peng Qing of the School of Tourism of Sun Yat-sen University gave a speech at the forum photo by Deng Fang, a reporter of Henan Daily

Tell the story of the Yellow River in the complementarity of culture and tourism

Chinese and foreign guests visit jianye film town Henan Daily reporter Deng Fang photographed

□ Ding Xinke

To the cultural plastic brigade, to the brigade to show the text. On April 21, the 2021 China (Zhengzhou) International Tourism City Mayors Forum was held in Zhengzhou, and more than 450 representatives from more than 30 countries and international organizations gathered together to discuss the theme of "market prosperity, scientific and technological innovation to enhance the competitiveness of urban tourism".

It was a cultural extravaganza. The forum is an important part of the series of activities of the Yellow River Culture Month in China (Zhengzhou). Chinese and foreign guests felt the development and changes of the city on the banks of the Yellow River, appreciated the charm of the Yellow River culture, and made the forum an important window and platform for disseminating and displaying the Yellow River culture. This is a pragmatic measure for Henan to give full play to its advantages in cultural resources, seize the national strategic opportunities such as ecological protection and high-quality development of the Yellow River Basin, and the rise of the central region. From the "Tang Palace Night Banquet" "out of the circle" to the Yellow Emperor's hometown worship of the ancestors as promised, and then to the Yellow River Culture Month series of activities launched, since this year, our province has continued to exert efforts in spreading the Yellow River culture and Chinese civilization, phenomenon-level new products continue to emerge, and the influence of platforms and carriers has been expanding. "Henan's thick history has left a deep impression on me" "Coming to Henan now is as convenient as going home", the new experience of many guests in Henan will surely refresh people's impression of Henan and further expand the influence of Yellow River culture.

It's a city conversation. The city prospers because of the people, and the people are proud of the city. International tourist cities are different from ordinary cities, it has rich tourism resources, not only to have culture, but also to have temperature, emotion, so that tourists come from afar, near the happy. Leshan City, Sichuan Province, to study and study, Yangjiang City, Guangdong Province, to show the charm of the Maritime Silk Road... Under the normalization of epidemic prevention and control, international tourism cities have shown their skills in reconstructing tourism, forming a strong support for high-quality development, and tourism "helmsmen" around the world share experience and exchange ideas, which will provide new ideas for the connotative development of tourism cities. In particular, the forum released the "2021 World Tourism Cities Blue Book" and the "2021 China (Zhengzhou) International Tourism Cities Mayors Forum Consensus", which are important achievements. Strengthening communication and deepening cooperation will inject new momentum and vitality into the sustainable development of tourism cities.

It's a boom in tourism. The impact of the epidemic on the tourism industry is all-round, how to cultivate new formats, how to use new technologies to spread, how to protect public health, these are all practical issues for tourism practitioners to think about. How many people knew About Henan through the movie "Shaolin Temple" in those days, and now how many people know about the "Feast of Terror on Earth" at the top of Laojun Mountain because of Douyin. When short videos plant grass and live punch cards become the choice of more and more young people, when "micro-travel, slow leisure, deep vacation" is favored by more and more people, when smart tourism from digitalization, networking to intelligent transformation, tourism reshaping, reform must be all-round. The theme of the forum actually contains the answer, market prosperity, scientific and technological innovation and urban tourism competitiveness are closely linked, so many heavyweight guests gathered together, not only the embodiment of tourism recovery, but also will effectively promote the upgrading and iteration of tourism. Taking Henan as an example, in the first quarter of this year, Henan received nearly 200 million tourists, and tourism has become a bright business card for Henan's high-quality development. The tourism industry chain is long, the radiation belt has a strong driving force, during the "14th Five-Year Plan" period, aiming at new goals and actively integrating into the new development pattern, the tourism industry will certainly play a greater role.

Mountains and mountains do not meet, people will always meet. Tourism is a bridge to spread civilization, exchange culture and promote friendship.

Taking this forum as an opportunity to strengthen exchanges, mutual assistance and co-construction, we will surely create a better life in effectively satisfying the people's yearning for "poetry and far away".

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