As a national music brand, Kugou continues to cultivate the field of Guofeng music and continuously promotes the diversified development of Guofeng music. According to the data of the second issue of "Guofeng Xinyu", which was recently released by Kugou, in the third quarter of 2021, Kugou's "Guofeng Xinyu" brand songs appeared on major music charts for a total of 1678 times; Kugou Music Open Ping collected 3672 original Chinese style songs, and the number of song interactions exceeded 1 million; 32 live broadcasts of the national style were held, with the participation of 102 groups of artists, with more than 3.32 million viewers and more than 1.9 million bullet screen interactions. Kugou "National Style New Language" has made remarkable achievements in incubating national style musicians and national style songs.
At present, the national wind has become the key to traffic, the national style songs are sought after by young people, and there have also been a number of phenomenal national wind hot songs, such as Song Yuning's "That Year Young", Ke Keke's "Painting Off the String", Zheng Yu's "How to Sigh", not only the second middle school's "Silk Play", etc., are all "blockbusters" this year. These "blockbusters" have one thing in common - jointly created by Kugou 'Guofeng New Language' and "Xingyao Plan", the strong combination of these two Kugou own brands has truly realized the mass production of "explosive" Guofeng songs, and related songs have entered the TOP500 list 871 times. On Weibo, the "New Language of National Style" has triggered the popularity of National Wind, and the total number of related topics read has exceeded 1.53 billion.
It can be seen that Kugou has become a veritable "blockbuster" national style music incubator.
In the incubation of "explosive" national style music, relying on the Kugou music open platform to gather a large number of musician resources, how to stimulate the inspiration and enthusiasm of musicians to create national style music, Kugou "National Style New Language" has made a good demonstration.
On the one hand, Kugou Guofeng Xinyu uses the advantages of the platform to build a professional Guofeng event system and inspire musicians to create and contribute articles through exposure resources.
In 2021, Kugou launched the music list "Guofeng New Language List" that reflects the theme of Guofeng, which aims to explore more new chinese style singers and high-quality Chinese style songs, and selects and tastes the national wind music works from a professional perspective by excellent labels and musicians in the field of national wind. On a weekly cycle, the songs are ranked according to the playback index and popularity index, and the top 10 songs can get different levels of traffic support.
Up to now, in the 18 issues of the list that have been announced, the cumulative number of registered songs has reached 5227, and there have been high-quality national style songs such as "Zheng Yu, Guofeng Xinyu - How to Sigh", "Wang Ming - Xingyue as a Medium", and they have obtained rich exposure opportunities through the "Guofeng Xinyu List" and become the popular benchmark of Guofeng songs in the third quarter.
On the other hand, Kugou actively promotes cross-border linkage, creates a high-quality, diversified and innovative national style content system, brings the national style out of the circle, and allows the national style songs and musicians to have a broader market.
During the Dragon Boat Festival, Kugou "Guofeng Xinyu" and the national brand project Network China Festival created the original music activity of "Writing a Song for Traditional Festivals", which was played more than 17 million times a month. "Huaxia Four Hours Song", sung by Kugou musician Zhang Yichen, stood out from the collection of works and became the promotional song of the 2021 Online China Festival.
In addition, Kugou "Guofeng Xinyu" has also linked up with many well-known IPs, such as: Kugou "Guofeng Xinyu" brand's "Now Guofeng" live broadcast label and "Notes from the Tomb Robber" linked to create the "2021 Rice Festival Music Concert", the number of live broadcast reservations alone exceeded 100,000+, the number of real-time bullet screens reached 1.17 million+, and 4 times on Weibo hot search and Vibrato hot search; In addition, Kugou "National Style New Language" also launched the event promotion song "A Paper Mountain and River", the novel promotion song "Lamp Sea" and other national style songs, which were loved by "rice".
Kugou "Guofeng Xinyu" and "Sword Net 3" jointly created the theme song of the twelfth anniversary of Jian Net, "Vientiane Chang'an", which occupied the first place in the ACG New Song List, the No. 1 in the Chinese New Song List, and the No. 1 position in the Guofeng New Song List as soon as it was launched. The lyrics of the song "Guanwai Wind Eye, Silver Saddle Lang General, Cloud Guest, Sword on an Inch of Frost" highlight the unique cultural heritage of "Sword Net 3"
In addition, Kugou "Guofeng Xinyu" has also launched a series of original song plans to interpret traditional Chinese culture with Guofeng music. Li Yugang's "Chiling (2021 Symphony Edition)" and Tan Jing's "Ru Mei Rulan" were launched, all of which showed the charm of traditional Chinese culture and Chinese style music.
In recent years, Kugou Music has achieved three-dimensional and chain support in the development of Guofeng Music, from opening up the Guofeng Music Zone to creating an original Guofeng brand "Guofeng New Language", providing space and opportunities for Guofeng musicians to focus on creation, so that Guofeng Music can produce social influence and appeal. Now go to Kugou Music to search for "National Style New Language" and enjoy the charm of National Wind Music.