A prosperous chapter, a happy birthday.
From September 30 to October 7, 2021, a National Day event with the theme of "Great Luck to Benefit the People - Great Luck And Good Gifts and Praise for National Day" was brilliantly staged in Kuanzhai Alley. The event is hosted by the Executive Committee of The Universiade of Chengdu, organized by Chengdu Cultural Tourism Group, the Development Activities Department of the Executive Committee of the Chengdu Universiade and the Press and Publicity Department, and co-organized by Chengdu Kuanzhai Cultural and Creative Investment Group, Chengdu Jinjiang Greenway Group and Chengdu Cultural Tourism Kuanzhai Lane Subsidiary.
In the national high-quality commercial demonstration pedestrian street and Chengdu's urban living room - wide and narrow alleys, build a "good luck gift" consumption scene, experience scene and cultural scene, in the entertainment space of the new scene and new experience, praise the National Day with the good luck gift, so that Chengdu's good things go to the world. Buy non-stop Chengdu things, taste endless Chengdu taste, shop enough ancient streets and alleys... 2021 National Day, come to the wide and narrow alleys to feel the unique aesthetics of Chengdu's sports life.
It is better to be famous than to meet, to taste the great Luck gifts with Chengdu characteristics; the world's first unmanned retail flagship store of the Universiade will be settled in Kuanzhai during the National Day; In Douyin"punching card beautiful China", Chengdu-Chongqing twin cities linkage, wide and narrow alleys and Hongya Cave group "kuanhong a lot" CP, a "random door" easy to "cross" the line; there are more than 10,000 colorful gift packages to help the National Day holiday beautiful Chengdu life!
Great Luck Gifts Wide and Narrow "Covenant"
Old new taste & intangible heritage
Good luck - "Chengdu that can be taken away", "Tianfu culture that can be packed and taken away", "New fashion of treating people with courtesy"!
Explore the "good things" made in Chengdu that represent the image and cultural characteristics of the city, the first batch of "good things" collected since the official launch of April 2021, all kinds of Chengdu made "good things" actively participated, on August 11, 2021, the "Good Luck Gift" review committee finally reviewed 20 products into the first batch of "Good Luck Gifts" list.
Displaying the charm of Tianfu, creating urban value, and inheriting the cultural memory of the city, these "good luck gifts" will become the opportunity and window for Chengdu to move towards the world city, and also the rich and wonderful Tianfu culture to bring Chengdu "good things" to the world.
This National Day, the first batch of "good luck gifts" appeared in the wide and narrow alleys!
The first official licensed goods smart retail experience store of the Chengdu Universiade settled in Kuanzhai! Kuanzhai Alley actively creates a new consumption scene, experience scene and cultural scene of "Good Luck gift", further accepts the public's taste in the new scene and new experience of the street and alley, and benefits the public, effectively allowing the general public and tourists to feel the strong aesthetics of Chengdu sports life.
This time, a total of 10 high-quality "great luck gifts" appeared in the wide and narrow alleys, which have both traditional Chengdu flavors and thousand-year-old intangible cultural heritage.
Local time-honored brand categories:
Yaohua Five Crisps - a long-established brand in Chengdu's catering industry, the "childhood memories of old Chengdu people to kill".
Alpine black buckwheat tea - a cup of buckwheat tea that smells fragrant and mellow and drinks refreshingly, is a greeting from the mountains of DaliangShan.
Pixian bean paste - ruddy and shiny, with a unique rich sauce aroma and ester flavor, known as the "soul of Sichuan cuisine".
Nantai Moon Rice Crisp - a variety of flavors, each with its own characteristics, the excellent taste of elegant and mellow, which is endlessly evocative.
Sanhua 1951 Jasmine Tea - Chengdu Gai Bowl Tea was first seen in the mid-1970s, "Sanhua Tea brewed, Ganmen Array swinging" is a symbol of a happy Chengdu people.
Rice sweep light bamboo shoot series - panda with the same bamboo shoot series of new products, with the giant panda empowerment brand to become the world's gastronomic symbol.
Yangjia Furniture Hot Pot Base - has a century-old "exclusive pepper steaming" intangible cultural heritage skills, and is listed for the protection of intangible cultural heritage in Chengdu.
Samsung Yunya Cold Eating Rabbit - Yunya Rabbit that grew up drinking mountain spring water, refined with more than a dozen kinds of precious natural spices and secret sauces.
Intangible Cultural Heritage:
Xinfan brown weaving panda - new brown weaving technology, originated in the last year of Jiaqing in the Qing Dynasty, has a history of more than 200 years, each panda is exquisite, delicate, full and evocative.
Shujin Bluetooth Speaker - with the brocade embroidery process as the main body, the integration of various handicrafts, so that the ancient intangible handicraft presents a vibrant new image.
This copy of the Chengdu-made "good things" exhibited in the wide and narrow alleys not only expresses the unique cultural imprint of the region but also carries the enthusiasm for guests from all over the world, and these "good luck gifts" will also become a precious Gift of Chengdu for guests from all over the world!
In addition, the first Universiade themed cruise ship also has the appearance of "Great Luck Gift"!
On September 30th, the night tour of Jinjiang Washin, the route was extended from the current Dongmen Wharf to Music Square, upstream to Chenghua Park, and downstream to Wangjiang Park. Chengdu Jinjiang Greenway Group carefully created a new consumption scene of night tour in Jinjiang, newly packaged the cruise ship, and the chartered goods and "Good Luck Gifts" were officially launched on the first Universiade theme cruise ship. Here, the general public and tourists can feel the strong atmosphere of the Great Luck, and can also enjoy the rhythmic gymnastics and quyi song and dance performances at close range, experience the new scene and feel the beauty of sports and the beauty of agility.
Great Luck Gifts Chengyu "Crossing"
"Wide flood lot" CP arbitrary door interaction
During the National Day, Kuanzhai Alley joined hands with Douyin's "Punch Card Beautiful China" public welfare activity, linked to Chongqing Hongya Cave, and the "Kuanhong Lot" CP was once again high-profile online.
From October 1 to 3, the "arbitrary door" linking Chengdu and Chongqing in the wide and narrow alleys will connect the two sides in real time in the form of slow live broadcasting, and the tourists on both sides will interact in real time to complete the fancy heart-to-heart action, and have the opportunity to get a free Chengdu-Chongqing high-speed rail ticket to achieve true and willful crossing between Chengdu and Chongqing. The "Kuanhong Large Number" CP not only live broadcast interactive sugar sprinkling in real time, but also concentrated on presenting the video content of chengdu and Chongqing's other party's city landmarks, popular tourist destinations, local characteristics and other video content in douyin activities and offline arbitrary door devices, with the exclusive preferential measures of the offline eating, drinking and Tesco parade scene, using interactive publicity combined with online punch card + offline sinking immersion exposure, to the other side crazy Amway its own CP city. In addition, the good luck gift was also unveiled in this interaction, and the Chengdu-Chongqing Twin Cities praised the National Day in a unique form.
Sichuan-Chongqing live interaction, good luck out of Sichuan
Everything can be played, participate in the [Kuanhong A large number of cp fancy challenges] Twin Cities slow live broadcast, draw tickets into the Chongqing high-speed rail, and win the National Day luck gift.
Live broadcast time: October 1, 2021 - October 7, 2021, 15:00-17:00
Open the door to brush vibrato, a beautiful life
Open the wide and narrow "arbitrary door", play vibrato, seamlessly "travel" between Sichuan and Chongqing, and enjoy the beautiful scenery of the twin cities
Time: Non-live time
Address: Starbucks Square
Good luck gifts Popular anchors punch in
The vibrato anchor speaks out for the good luck
During the National Day event, Kuanzhai Alley, together with the Douyin platform, invited office Ono, Meng Po Nineteen, Seventh Uncle Brain, Wang Siming Benjamin, Snow Aunt Sherry and other Douyin masters to speak out for the good luck!
There are also Yuanfeng Fengjie, Meimei Zhouyou, Fairy Board, Sally Jun and other vibrato masters to take you wide and narrow "Great Luck Good Gift" line, zero-distance contact with "Great Luck Good Gift", and learn about chengdu to create "good things"!
"Great Luck" is full of alleys
10,000 wide and narrow blind bags for the benefit of the people are free to receive
During the National Day, the wide and narrow alleys unite with the merchants in the alleys to launch 10,000 colorful gift packages for the benefit of the people, inviting you to spend a beautiful National Day together!
1,000 universiade lottery tickets, 100 cans of customized Coca-Cola, 1,000 nantaiyue, 1,000 wide and narrow alley merchant coupons (such as Meizhou Dongpo 90% off coupons, three ears 8.5% off and send snack coupons, scattered flower house 90% off coupons, next door beer 20% off), 100 19coffee gift coupons, more than 100 jinxiang flower tea, hundreds of panda incense, hundreds of heavenly eyes - Indian incense, 20 parts wide alley No. 3 - ceramic cattle, 100 parts huantai - bitter buckwheat tea and bitter buckwheat snowflake crisp, 100 parts wide and narrow blind bag gift bag, 4 arbitrary doors - Chengdu-Chongqing high-speed rail tickets... Eat, drink and play Tesco has it all!
Rules: During the event, you can go to the designated place to collect the blind bag bag (limited to 150 copies per day) after spending 300 yuan in the block on the same day. The amount of consumption can be stacked, and so on, with a maximum limit of 3 copies per person.
Exchange Address: Light and Shadow Promenade Market Exchange Booth (Diaoyutai North-South Passage)
Redemption time: 10:30-17:30, September 30, 2021 to October 7, 2021
This National Day, come to the wide and narrow alleys to play, get the latest Chengdu sports a better life, enjoy the happy little long holiday!
Red Star News reporter Hu Minjuan photography Liu Haiyun
Edited by Ou Peng
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