Blue Whale TMT Channel October 28, today, NetEase officially announced its content brand "NetEase Cultural Creation" as the signing body, signed a contract with the Winter Sports Management Center of the State General Administration of Sport, became a partner of China's ice and snow cultural creation, and participated in the dissemination of ice and snow events. At the same time, it was also announced that Yang Yang, the first gold medalist of the Chinese Winter Olympics, will serve as the ice and snow promotion ambassador of NetEase.
NetEase will be able to use the collective portrait rights of all winter Olympic national team athletes, including the Chinese figure skating national team, the Chinese short track speed skating national team, the Chinese curling national team, and the Chinese freestyle skiing aerial skills national team, and obtain the development rights of cultural and creative content and IP, graphic and video content, virtual and physical derivatives and other content and objects.
Zhang Li, deputy editor-in-chief of NetEase Media, said that during the Tokyo Olympics, NetEase Media created a champion-level influence through professional content, and the exposure of high-quality content exceeded 7.9 billion yuan across the network. This year's users are not only concerned about the gold medal, they are more concerned about the people behind the medals, really take the Olympic athletes as idols to pursue, understand everything about them, and be illuminated by the shining spirit reflected in them.
NetEase will launch three major plans around the ice and snow event, including the netease Olympic first IP "Champion House 2022 - Ace Parlor", which gathers the most star athletes, the head IP of NetEase News, and the sports figure interview column "Beyond the Boundary - Ice and Snow Edition". In addition, it also launched content planning including cute little alpaca dramas, hard-core knowledge science popularization, ice and snow theme travel guides, as well as ice and snow and alpaca three-three plush toys, handmade and other physical and virtual peripherals.
At the same time, the content and peripheral products that young people like such as "Making New Scenes", "Polar Talk Show", "Frozen of Sansan", "Future Open Class Ice and Snow Special" will also help the brand fully reach the circle users and Generation Z users with young mentality.
Yang Yang, the first gold medalist of the Chinese Winter Olympics, said, "Chinese sports have always been closely related to China's social development, and I myself am very fortunate to participate in such a cause, and I am grateful for the opportunities that such an era has brought me." In addition, I have always said that sports bring me a kind of growth, 23 years on the sports field, it has shaped me, I also firmly believe that sports can help more teenagers, help them grow, bring positive impact. “
This article originated from Blue Whale Finance
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