Recently, Wang Laoji, Together with Peking University and the National Centre for the Performing Arts, jointly planned and launched a series of art week activities, aiming to promote the popularization and development of art in colleges and universities and provide a greater platform for the construction of aesthetic education in colleges and universities. Among them, the repertoire staged at the Centennial Lecture Hall of Peking University, which expressed the history of the Party in the form of art, was unanimously praised by the audience.
This time, Wang Laoji Herbal Tea and Peking University students relived the party's struggle process in this special way, and praised the great spirit and patriotism of the revolutionary martyrs who sacrificed for the country, which is a very rare and precious experience for both the brand and the students of Peking University.
As a supporter of this art week, Wang Laoji himself is also part of China's century-old development history, full of red memories. Since the birth of the Wang Laoji brand in 1828, in the course of nearly two hundred years of brand development, Wang Laoji has always shared the fate with the nation and developed with the times, writing a century-old "youth legend".
It is understood that the original Wang Laoji herbal tea is a large bowl of tea on the street tea stalls, with the continuous development of the times and the market, Wang Laoji herbal tea has been updated and upgraded all the way, always occupying the C position of fashion herbal tea drinks. Recently, Wang Laoji's official website has launched a custom jiyun can that "everything can have a sense of ceremony" in response to market demand, setting off a wave of customization among young consumers.
In fact, as early as this year's Spring Festival marketing period, Wang Laoji herbal tea combined with Chinese consumers' respect for auspicious culture, through the excavation of the brand's own "auspicious culture" connotation, has launched the New Year auspicious can, private customized surname can, have achieved good market results; and then with the "Three Eight Goddess Jar", urban characteristics of food cans, Jiyun cans and other creative red cans, won the consumption enthusiasm of many users.
The college entrance examination is coming, and the students of Guangdong University can customize a set of "college entrance examination" auspicious transportation tanks to cheer for themselves!