The scene of the "Great River Selection" online press conference
"Big River Selection" live broadcast with goods scene
□ Top News Dahe Newspaper reporter Tan Ping Wen Bai Zhoufeng photography
"I announce that the Dahe Newspaper live e-commerce IP 'Dahe Selection' is officially launched!"
At 10:00 a.m. on October 28, with the solemn announcement of Tang Xiaoling, deputy secretary of the party committee and general manager of Dahe Network Media Group, the curtain of Dahe News's entry into live e-commerce was officially opened.
Media transformation explores live e-commerce
Before the meeting began, Pang Ruiyan, deputy general manager of Dahe News (Dahe Media Co., Ltd.), shared 3 data with everyone:
The first is "200%". The figures show that since 2017, the scale of live e-commerce in China has increased by more than 200% year-on-year every year.
The second is "388 million". As of the end of last year, the scale of online live broadcast users in China reached 617 million, of which 388 million were live e-commerce users.
The third is "1 trillion". Last year, the overall scale of China's live streaming with goods exceeded 1 trillion yuan. This year, this figure is expected to exceed 2 trillion yuan.
Pang Ruiyan said that these 3 numbers remind us that we have entered a new era of "everything can be broadcast, everyone can broadcast, everywhere can be broadcast". In such an era, the media should boldly try to integrate and innovate with a broader vision; we must step out of the traditional business scope of the media and coexist with a variety of industries. It is based on this concept that with these three days of agricultural fairs, there is today's Dahe selection and launch ceremony.
"Big River Selection" calls for partners
What is the "Big River Selection" going to do? What kind of posture should Dahe News take to enter the live broadcast e-commerce? At the scene, Xiao Haili, director of the marketing service center of Dahe News (Dahe Media Co., Ltd.), made further explanations.
Today's Big River Newspaper has long been more than just a newspaper. Dahe Newspaper Douyin, Yu Video Douyin, Dahe Newspaper official Weibo, the fans have exceeded 10 million, Dahe Newspaper WeChat public account fans nearly one million. Dahe News has been selected as China's 500 Most Valuable Brands for 18 consecutive years, and the brand valuation will exceed 18 billion yuan in 2021. From millions to tens of millions, as a mainstream media, the most valuable asset of Dahe Newspaper is the trust of the audience, and it is even more important to cherish this trust when entering the e-commerce industry.
Xiao Haili said that "Dahe Selection" will not fight alone, but hopes to make an open platform for win-win cooperation with partners from all walks of life. Just like the live broadcast of the agricultural expo with the debut of goods, Dahe selection is landed in a cooperative manner, and partners such as Yiduan Technology and Henan Regional Self-media Alliance have made pleasant explorations.
At the scene, the "Dahe Selection" project held a signing ceremony with strategic partners Henan Dahe Express Advertising Co., Ltd., Henan Regional Self-media Alliance, and Henan Yiduan Technology Co., Ltd. At the same time, it also issued cooperation invitations to supply chain enterprises, MCN institutions, and anchor talents.
It is reported that during the 2021 Zhengzhou Agricultural Expo, the live broadcast of the official Douyin platform of Dahe News has been continuous for 2 days, and from 10:00 a.m. to 5:00 p.m. on October 29, it will still bring reliable, high-quality and inexpensive agricultural and sideline products to tens of millions of rice noodles.