This is a "Jiangnan Water Town" close to the Yellow River, where there are small bridges flowing water, ancient trees, green bricks and green tiles hidden in the red. Villagers live near the Yellow River, and their courtyards are lined with trees and swaying flowers. She is Gujiashan Village, a northwestern village that uses flowers as a medium to achieve a "beautiful economy".
Today, The Authentic Farmers Will Take You into Gujiashan Village to see her Fanghua!
First, the general situation of Gujiashan Village
Gujiashan Village, located in the central and western part of Baiyin Shuichuan Town, Gansu Province, on the banks of the Yellow River, 26 kilometers away from Baiyin City, adjacent to Dachuandu Village of Shuichuan Town in the east, west and north, and across the river from Qingcheng Town in Yuzhong County in the south. The village has jurisdiction over 4 villager groups, 943 people, and the existing cultivated land area is 1514 mu.
Gu Jiashan ancestors migrated from Jiangsu more than 500 years ago, and the villagers here have a tradition of loving flowers and raising flowers, every household, in front of and behind the house, inside and outside the wall, as far as the eye can see, flowers bloom.
Like many remote rural areas, Gujiashan Village was a "dirt road" village just a few years ago, and most of the villagers made a living by growing greenhouse vegetables and going out to work, and the village was deserted.
Thanks to the catalysis and upgrading of the construction of beautiful villages, Gujiashan Village has always placed industrial development in a prominent position, highlighted the two leading industries of tourism and flowers, based on nostalgia, with nostalgia as the bone, and nostalgia as the soul, taking the construction of beautiful villages as the "lifeline" of development, and the "beautiful economy" to build continuously upgraded.
Second, the story of Gu Jiashan Village and flowers
1 The government takes the lead in building a rural landscape
In 2017, Baiyin District took the construction of "beautiful villages" as an important task, adhered to the planning first, paid attention to village conditions, respected public opinion, based on pastoral style, launched the implementation of the Huacun Gujiashan renovation project, integrated funds of 12 million yuan, and created the "123456" characteristic landscape of Huacun Gujiashan, that is, "one street, two laneways, three squares, four gardens, five theme gardens, and six farmhouses". It has attracted a large number of tourists from Baiyin City, the provincial city of Lanzhou and surrounding areas to visit.
Garden-style courtyard On this basis, Gujiashan Village relies on its unique regional environment and natural scenery to tap the development potential from leisure and health care and rural tourism, and effectively creates a garden-style rural courtyard with "grass in spring, flowers in summer, fruit in autumn, and green in winter" by strengthening ecological construction, environmental protection and comprehensive improvement. Attract more tourists to enjoy the natural landscape of the countryside, experience the idyllic leisure life, and appreciate the rural folk customs.
2 Driven by the village committee, the flower industry has been strengthened
Going out to set up a village collective flower cooperative, actively promote the "company + cooperative + farmer" planting model, plan to circulate 300-500 acres of land, and realize the "step in step" of rural economic and environmental construction by means of farmers' land shareholding, order-based planting, e-commerce platform sales, and on-site purchase by tourists.
Introduce and actively build a docking platform, introduce new varieties of flowers, and continue to send planting experts to Ningxia, Lintao, Tianshui and other flower bases to participate in learning and exchanges. There are more than 150 retail households planting flowers in the village, with more than 300 kinds of flowers.
3 Build a nest to attract phoenixes and achieve industrial prosperity
The fiery rural tourism has made many young people who go out choose to return to their hometowns, and they have made "beautiful" articles with new ideas and new ideas, with the help of nostalgia and nostalgia.
Investment Attraction Relying on the yellow river water resources and century-old pear trees, the "flower village" with flowers and four seasons in three seasons, the returning youth of the village founded the Flower Village Splendid Tourism Co., Ltd., introduced The Sanrun Garden Co., Ltd., built the Sanrun Garden Farm, and the radiation drove 12 farm houses. In cooperation with Gansu Hengyu, Gu Jiashan 1982 Cultural Station was built. There are also "Lingering Garden Homestay", "Zengjia Courtyard" and other characteristic homestays mushrooming like mushrooms,
The village has built an agricultural product exhibition and sales center to sell special agricultural products such as farmhouse vinegar, dried noodles, thin-skinned walnuts, etc., to improve the added value of traditional agriculture; and to create a unique village-level "Longyuan Skilled Hand Pavilion", selling 56 pieces of embroidery, purse, paper-cutting, straw weaving and other skilled products.
Brand building The village collective purchased 6 tourist cars, designed the flower village Gu Jiashan flower appreciation leisure classic tourism route, and every year when all kinds of flowers are in full bloom, it will also hold "flower theme festival activities" to continue to detonate, shape the brand image, and improve brand awareness.
Cultural help Gujiashan Village pays attention to excavating the culture and characteristics of the village. On the basis of farmhouses, fishermen's music, various picking tours and festival tours, we add the learning and experience of local culture; the Wufu Garden, Gouyan Cultural Alley, Rural Memory - Farming Culture Park, and Longyuan Qiao hand museum that we strive to build have a strong rural theme culture; highlighting the tourism attraction with rural pastoral landscape and village impression as the core.
Selling culture, selling scenery, selling agricultural specialties, selling food, driving the surrounding tourism industry to flourish. So far this year, the number of tourists in GujiaShan Cun has reached 500,000, achieving tourism income of 3 million yuan and increasing per capita income by 3,300 yuan.
4 Hug groups for warmth and develop global tourism
In the next step, the village intends to build a swimming pool, peony garden on the bank of the Yellow River and other leisure and entertainment venues, and work with the other five characteristic tourism villages in Baiyin District of Baiyin City to create six "golden flowers" of rural tourism in Baiyin District, and create a series of tourism products and tourism routes by giving full play to the unique historical, cultural and natural resource advantages of Baiyin District, integrating and complementing each other' formats, and vigorously developing global tourism represented by "six golden flowers" rural tourism.
Third, authentic views
After seeing the examples of Gujiashan Village highlighting the two major industries of tourism and flowers, excavating the cultural characteristics of Gujiashan Village, creating a tourism attraction with the rural pastoral landscape and village impression as the core, and effectively developing a "beautiful economy" through the construction of beautiful villages, The Authentic Agricultural Brigade • Authentic Jun summarized the following points from it, hoping to bring you some help and enlightenment:
1 Industry selection
From greenhouse vegetables to greenhouse flowers, Gujiashan Village has transformed and upgraded the existing industries in the village according to the love of every household in the village to plant flowers and create the image of "planting flowers". If your village is also looking for a dominant industry that suits itself, we can start from the following points:
The government encourages industry to obtain information on industrial choices by reading local government policy documents or from speeches and surveys by important government leaders. Government decision-making has a certain ideological height and scientific nature, and it can also help us obtain funds, resources, talents and other aspects.
Local characteristic industries If there is no suitable and high-quality industry in the project location, it is possible to investigate whether the surrounding villages/towns have characteristic high-quality industries, and selectively introduce industries by comparing their own resource endowments.
Upgrading of existing industries Investigate the existing industrial base of the village/town and the living habits of villagers, and explore whether there are advantageous industries that can be upgraded and have strong industrial driving.
Industries that can be integrated Consider the resources and industries that can be integrated by the government, the village committee, the village committee, the village sage, the enterprise operator itself or other villages, and implant industries that meet the local needs.
2 Branding
Gujiashan Village from the rural garden-style courtyard hardware environment to vigorously develop the flower industry, through the three seasons of flowers and four seasons of scenery to create a veritable "flower village" brand image, from the appearance to the connotation of the creation, with "little Jiangnan" in the northwest countryside out of a differentiated development path. So how does our rural one carry out differentiated brand building?
Brand positioning First of all, we can start from the industrial situation, resource endowments, local customs, characteristic culture, etc., compare with the surrounding areas, find our own unique points, and determine the brand positioning of the village.
Create IP by excavating the connotation behind the brand, combining rural production, life content and scenes, implanting IP symbols that can represent brand value in hardware such as infrastructure construction, public service construction, and software such as rural culture, building a rural brand atmosphere and forming a rural brand style; at the same time, through continuous holding of participatory and prominent IP theme festival activities, enriching consumers' brand experience.
Brand monetization Around the leading industries, we continue to develop related agricultural and cultural and creative products, and carry out packaging publicity with a unified brand image, brand value and brand story, enhance the added value of products, and strengthen the brand building in rural areas to achieve brand realization.
【Authentic Agricultural Tourism】Established in response to the national rural revitalization strategy, with the mission of deep ploughing agricultural tourism and revitalization of rural areas, and the innovative agriculture and rural development model as the starting point, it is the leading brand of innovation and development of China's agricultural tourism industry and the first brand of creative economic design. It is committed to building a pastoral complex, an agricultural industry characteristic town, a shared farm, a modern agricultural industrial park, a health care complex and a rural revitalization industry. Build an industry ecological platform for entrepreneurs and participants to build, share and win-win results.
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