I wanted to eat a bowl of noodles, but Jing Ningbo brought a mouthful of "Ding" - the flame under the large "Ding" of the basin was low-burning and licked, and the hot soup in The Dingzhong was full of flavor. "This is our 'Zhong Ming Ding Food Face' for our distinguished guests," he proudly introduced to the guests with a smile on his face.
Jing Ningbo is the chairman of Shaanxi Qin Yinong Food Co., Ltd., as a Qishan native, he has built a Qishan Zhenzi Noodles Cultural Industrial Park, and "Zhong Mingding Food Zhenzi Noodles" is the signature restaurant of this park.
Jing Ningbo combined the Zhou Ritual Instrument "Ding" and the "Zhenzi Noodles" derived from Zhou to develop the "Zhong Ming Ding Food Zhenzi Noodles". He said that he would integrate qishan's rich zhou culture and "qishan zizi noodles" to create a more high-grade, larger-scale, and more cultural taste of the noodle industry.
This is also what Qishan County is currently promoting in the whole county - to make the "one bowl of noodles" economy bigger and stronger.
Strong faucet, set standards, shape a big brand
Although qishan zhenzi noodles are famous in the three Qins, but they have stayed in the "farmhouse" stage at the end of the streets and alleys for a long time, how to carry it forward, and pull the industrial chain to drive the local economy? Qishan County proposed to create a "bowl noodle economy" led by Zhenzi noodles, through leading enterprises to drive the industrial chain, characteristic products to enhance the value chain, e-commerce logistics string up the supply chain, and promote the "branding, industrialization and marketization" of Zhenzi noodles.
Shaanxi Qin Yinong Food Company in Jingning is one of the leading enterprises vigorously supported by the county, and the Qishan Zizi Noodle Cultural Industrial Park of the enterprise integrates the folk custom experience, sightseeing tourism and image display of the zhenzi noodles. The company's ready-to-eat noodles are known for their non-fried, straight noodles, and pure flavor.
At present, the daily sales of the company's 5 direct stores have reached 30,000 yuan, and the 15 kinds of ready-to-eat and cuisine-type Qishan Zhenzi noodles developed have been sold to Beijing, Guangdong, Yunnan and other provinces and cities through e-commerce platforms, which is turning "Qishan rural taste" into "Chinese taste".
In order to make the "one bowl of noodles" bigger and stronger, Qishan County has formulated a "bowl of noodles" industrial development policy, set up a special industrial development fund, and introduced preferential policies for support. In the process of fully promoting the "branding, industrialization and marketization" of the face noodles, the first emphasis is on "standardization".
The so-called "standardization" is to overcome the scattered, chaotic and small in the past, and guide the development of the face towards the direction of high quality by formulating standards for ingredients, processing, processes, etc. Qishan's leading enterprises have taken the lead in responding and actively working hard. In the Qishan Zhenzi Noodle Cultural Industrial Park in Ningbo, there are standards for various ingredients, and all aspects of making noodles, mixing soups, making noodles, cutting bottom vegetables and other links have achieved mechanization, assembly line production, and vacuum packaging according to standard quantities.
Jing Ningbo said that in accordance with the production and marketing model of "origin ingredient base + production base + central kitchen + brand store" and "production base + processing enterprise + supermarket + e-commerce", they are expected to open 1,000 Qishan Zhenzi noodle franchise stores nationwide.
In addition to The Noodles, another specialty snack in Qishan, "Rolling Noodle Skin", is also popular in Sanqin and is included in the "one bowl of noodles" economy by Qishan County.
Zhang Huiya, deputy secretary of the Qishan County PARTY Committee, said: "The dragon head is up, the standard is there, we can start from all the links involved in the face noodles and rolling the dough skin, and do the relevant industrial chains." ”
Build bases, strengthen scientific research, and pull the industrial chain
How many ingredients are involved in a bowl of Qishan noodles?
Feng Zijing, deputy director of the Qishan County Agriculture and Rural Bureau, broke his finger and said: wheat, pork, balsamic vinegar, Qin pepper, carrots, fungus, tofu, garlic seedlings, etc. To make good noodles, these ingredients must be of high standards and strict requirements.
To this end, Qishan has established a national crop variety regional test station and a Qishan high-quality wheat test station of Northwest A&F University, which has driven the county to develop 200,000 mu of characteristic high-quality wheat, 100,000 mu of vegetables, 50,000 mu of rapeseed, 50,000 mu of peppers, and 200,000 pigs throughout the test and demonstration, and initially formed a "bowl of noodles" high-quality raw material supply base that can be traced throughout the whole process.
Yidian Town is a 10,000-mu selenium-rich wheat base built by Qishan, built a high-quality wheat planting and deep processing base, a vinegar brewing base, and an economic crop planting base, cultivated famous brands such as "Fengmingcang" selenium-rich wheat flour and "Tiancheng vinegar", and initially formed an industrial pattern of comprehensive and coordinated development of "production, processing and sales".
Looking at the warehouse full of golden wheat, Ju Lirang, head of the Zhouyuan Fertile Soil Ecological Agriculture Cooperative, was very happy: "Relying on the organic wheat technology of Xinong University, the yield per mu has increased by nearly 20%, and the output value is 8 million yuan. At the end of the year, after the daily output of 30 tons of wheat processing production line is put into operation, the output value can reach 16 million yuan. ”
In Qishan, the "one bowl of noodles" economic industry chain not only promotes the development of the upstream wheat, vegetable, pepper and pig industries, but also drives the linkage development of downstream flour, pepper noodles, vinegar, pot helmets, and meat. "One bowl of noodles" has become a powerful pillar to promote local economic development and drive farmers to get rich.
Zhang Huiya said that "one bowl of noodles" is the whole industrial chain economy of the integrated development of the three industries, and through the creation of industrial parks such as direct supply of raw grain bases, 10,000 mu of peppercorn industrial belts, pig breeding gathering areas, direct supply vegetable bases, and high-quality fruit plantations, it has formed a development pattern of "'one bowl of noodles' before tasting Week culture, 'one bowl of noodles' tasting a table of dishes, 'one bowl of noodles' after tasting a plate of fruits", driving the high-quality development of agriculture.
At present, the total market output value of qishan county's "one bowl of noodles" economy has reached 12.5 billion yuan, of which the annual output value of raw materials in the first production is 3.2 billion yuan; the annual output value of the food processing and manufacturing industry in the secondary industry is 5.8 billion yuan; and the catering, tourism, logistics, e-commerce, offline sales and other industries in the tertiary industry have an annual total output value of 3.5 billion yuan.
Su Shaomin, secretary of the Qishan County CPC Committee, introduced that the "one bowl of noodles" economy was preceded by seeding and breeding, medium-loaded processing industry, and later catering industry and cultural tourism. The next step will be in accordance with the idea of "Qishan Noodles, Qishan Rolling Dough Skin Two-Wheel Drive, Deep Integration of One, Two and Three Industries, and Accelerating the Development of the Whole Industrial Chain", to make the first production bigger, promote the quality and efficiency of agriculture; strengthen the secondary production, realize industrial transformation and upgrading; do beautiful three production, promote economic and cultural development, and strive to the end of the "Fourteenth Five-Year Plan", the county's "one bowl of noodles" economic output value of more than 20 billion yuan.
He Wangwei, reporter of China Youth Daily and China Youth Network, Huang Bo Source: China Youth Daily
Source: China Youth Daily