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Double Eleven is coming, and Jingdong has amplified its moves
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This year's Double Eleven will be different from the past, because JD.com has to enlarge the move!
JD.com officially released new business, logistics will speed up !!!" Hourly" or even "minute-by-minute", which means that JD.com will make full efforts on instant retail.
On the Jingdong platform, "Hourly" has two traffic center entrances, one is the "Jingdong Home" on the home page, and the other is the "nearby" on the same page merged with the home page, and seeing the word "Hourly" indicates that the goods can be delivered by the hour or even in minutes to your hand.
The "hourly purchase" business involves a wealth of goods, digital home appliances, beauty and skin care, vegetables, fruits and flowers, fresh vegetables, medical and health and other categories, so far, 100,000 physical retail stores in all categories have joined the business, and Wal-Mart, Sam's hypermarket is also in this team.
The market size and transaction scale of instant retail will be a leap forward in the next few years, and Meituan's flash delivery service is the king fried product of the instant retail market. Wang Puzhong, senior vice president of Meituan, once said
The instant retail market is undoubtedly a piece of fat that makes the red eyes of various platforms drool. Infiltrating half of JD.com's users, the annual users are more than 530 million, which is JD.com's ambition.
Extreme speed, in the same city retail arena, has become the competitive goal pursued by various giant platforms. Time races, one day delivery to hour delivery, hour delivery to half an hour delivery, half an hour to chase minute delivery!
Hourly purchase means more, faster, better and more economical upgrade experience, since JD.com's hourly purchase business was undertaken by Dada Group, during the trial operation period, the platform's sales in September increased by 150% compared with August.
This year's Double Eleven actual combat drill competition, I don't know what kind of answer sheet Jingdong will hand over under the attack of the US group and Ali.
JD.com's bottom line
According to iResearch research, in 2024, the size of China's instant retail market will reach nearly 900 billion.
The real-time retail market undoubtedly hides huge potential of 100 billion, and in the face of a huge business opportunity, Jingdong has chosen to adopt a steady and steady way of playing.
According to reports, in the first quarter of 2020, the online sales of meat, poultry, eggs, vegetables, grain and oil seasonings, and cleaning products on the Jingdong platform increased by 301%, 207%, 79%, and 333% respectively year-on-year, which shows that supply chain synergy has brought greater growth potential.
The biggest confidence of Jingdong is the supply chain capability, the most comprehensive model, and the most solid layout of the supply chain.
JD.com has more than 23 million square meters of warehousing infrastructure, which is incomparable to many people, and even the construction of Meituan's own warehouses for pop-up services is still in its infancy.
JD.com has three major five kinds of supply chains with solid local retail layouts "B2 model + origin model + local retail model" In addition, JD.com also has a complete e-commerce model in the industry.
B2C model: representative of JD's retail master station
Origin mode: Jingdong fresh, Jingxi, Jingdong logistics production warehouse
Local retail model: home, store, community
The home model includes Jingdong hourly shopping, Jingdong home, the store model includes Jingdong convenience store, seven fresh supermarkets, Jingdong home appliance stores and other physical stores, and the community model includes Jingxi Spelling.
JD.com's hourly purchase business has covered 110,000 kinds of goods, and it is comfortable for JD.com to get home with large pieces and 3C goods.
JD.com's hourly purchases have a premium speed guarantee.
After the double eleven chops the hand, it is waiting, so people hope that the next second for the goods can be delivered to the hand, which is the speed pursued by the giant platform, and it is also the experience that consumers want.
Of the 1.1 billion orders delivered by JD.com in 2020, the average delivery time of the timely delivery service is about 30 minutes.
A confrontation between giants
The business of Internet companies is unlimited expansion without boundaries, and hourly purchases have the potential to become JD.com's second growth line. At the same time, JD.com also has to face two strong opponents, Ali and Meituan.
According to the 2021 financial report data of e-commerce boss Alibaba, Tmall Supermarket, Taoxianda, Hema Fresh, new retail and self-operated business generated revenue accounted for up to 20%.
Meituan, the boss of local life, has also cultivated the habit of users thinking of meituan for the first time when buying vegetables.
According to 36Kr, Meituan's "flash purchase + grocery shopping" revenue reached about 3.6 billion, and the daily order volume in August also exceeded 3 million.
Wang Xing said that he will convert Meituan takeaway users into Meituan flash delivery users.
Meituan has a team of million riders, JD.com has the support of Dada Group, and the two are on par in the distribution system.
In the supply chain, Jingdong has offline large supermarkets and main station supply chain brands, and Meituan has signed large supermarkets and small convenience stores.
Victory and defeat are inseparable, and in the future Internet market, it may set off a new round of bloody storms.