On November 21, the 2020 China Tourism Conference was successfully concluded in Haikou, Hainan. The conference was hosted by the China Tourist Vehicle and Boat Association, the Hainan Provincial Department of Tourism, Culture, Radio, Television and Sports, and co-organized by the China Tourism Scenic Spots Association and the China Travel Agency Association.
Zhang Jie, Deputy Director of the Service Bureau of the Ministry of Culture and Tourism, Zhou Anwei, Chief Planner of the Department of Tourism, Culture, Radio, Television and Sports of Hainan Province, Ji Guohui, Deputy Director of the Hainan International Economic Development Bureau, Zhao Jinjun, President of the China Tourist Vehicle and Boat Association and Chairman of Shouqi Group Co., Ltd., and other leading guests, top experts and scholars in the industry, more than 600 people from related enterprises and media representatives such as tourist passenger transport, tourist scenic spots, tourism leasing, self-driving tour campervans, vehicle manufacturing and sales, auto parts and accessories gathered together to focus on the trend of the tourism travel industry. Topics such as characteristics, industrial innovation and new thinking in the industry were shared and exchanged, injecting unlimited energy into creating a new highland for the development of the tourism and travel industry.
In his speech at the conference, Zhang Jie, deputy director of the Organ Service Bureau of the Ministry of Culture and Tourism, said that the China Tourist Vehicle and Boat Association, as a professional community organization in the tourism industry, has been committed to promoting the integration and development of tourism and transportation, leading the transformation and upgrading of member enterprises. Through the holding of this conference, the resources of the whole industry chain of the tourism travel system such as tourist passenger transport, self-driving tour and caravan camping, tourism leasing, intelligent and new energy, automobile club and rescue guarantee are fully integrated, and a new pattern of win-win cooperation between the government, associations and enterprises is strived to be built. At the same time, it is hoped that all the tourism and travel industry will conscientiously study and implement the spirit of the Fifth Plenary Session of the Nineteenth Central Committee, aim to build a cultural power, and make due contributions to vigorously promoting the steady and high-quality development of cultural undertakings and tourism industries.
Zhao Jinjun, president of the China Tourist Vehicle and Boat Association and chairman of Shouqi Group Co., Ltd., pointed out in his speech that tourism travel is an important carrier of the people's beautiful life and spiritual and cultural needs in the new era, and tourism travel enterprises are the core of the modern tourism travel system and a strong support for promoting the tourism travel industry. The successful convening of the 2020 China Tourism and Travel Conference demonstrates the firm determination of the tourism industry to work together to overcome difficulties, which is of great significance for concentrating the wisdom, experience and strength of the whole industry and promoting the recovery, revitalization and prosperity of the tourism industry.
At this conference, Hou Lejun, vice president of the China Tourist Vehicle and Boat Association and president of the Intelligent and New Energy Branch, authoritatively released the "China Tourism Passenger Transport Industry Development Report 2019-2020", and Yu Wei, Vice President of the Tourism Leasing Branch of the China Tourist Vehicle and Boat Association, released the "China Tourism Leasing Industry Development Report 2019-2020". The China Tourist Vehicle and Vessel Association has given full play to the role of the association as an industry information platform, and the authoritative release of two industry reports has effectively promoted the development of the two subdivisions of tourism passenger transport and tourism leasing, and provided a reference for member units to accurately analyze the future development trend of the industry and the layout of enterprise development.
This year, the China Tourist Vehicle and Boat Association carried out the "Requirements and Evaluation of Leisure Tourism Vehicle Rental Service Quality Requirements and Evaluation" (T/CTACA 001-2020) standard verification and evaluation work in some parts of the country, and after recommendation, comprehensive assessment and on-site review and scoring by the expert group, a total of 14 outstanding leisure tourism car rental enterprises were selected. Among them, there are 3 5C-level leisure tourism car leasing enterprises, namely Shouqi Leasing Co., Ltd., Chengdu Guoxin Zhonglian Investment Management Co., Ltd., and Guizhou Transportation and Logistics Group Co., Ltd. There are 11 4C leisure travel car leasing enterprises, namely Guizhou Guoxin Chechi Enterprise Management Co., Ltd., Guiyang Jixiangxiangyun Car Rental Co., Ltd., Guizhou Qianzhu Car Rental Service Co., Ltd., Guizhou Tingshu Express Automobile Service Co., Ltd., Guiyang Ping An Shunda Enterprise Service Co., Ltd., Guizhou Yongxincheng Enterprise Information Consulting Service Co., Ltd., Sichuan Jiaotong Transportation Media Co., Ltd., Chengdu Yihu Business Service Co., Ltd., Chengdu Zunxing Business Service Co., Ltd., Sichuan Guangyuan Wanlujie Car Rental Co., Ltd., Mianyang Chengyuan Business Service Co., Ltd. And the awarding ceremony was held at this conference, and Zhao Jinjun, president of the China Tourist Vehicle and Boat Association, awarded the medal for the awarding unit.
At the same time, the conference also held the signing ceremony of the sichuan transportation enterprise management association car rental branch group joining the association, the china tourist vehicle and boat association and the State Administration of Radio, Film and Television Guangdong Fang Network (Beijing) Co., Ltd. short video publicity promotion and emerging media publicity strategic cooperation signing ceremony, Shouqi Leasing Co., Ltd. and SAIC-GM Automobile Co., Ltd. bulk purchase of vehicles strategic cooperation agreement signing ceremony.
Subsequently, Zhang Jie, deputy director of the Organ Service Bureau of the Ministry of Culture and Tourism, Zhao Jinjun, president of the China Tourist Vehicle and Boat Association, Zhou Anwei, chief planner of the Department of Tourism, Culture, Radio, Television and Sports of Hainan Province, Huo Jianjun, secretary general of the China Tourism Scenic Spots Association, Sun Guizhen, secretary general of the China Travel Service Association, Sun Xishun, director of domestic marketing of Zhengzhou Yutong Bus Co., Ltd., and Si Jianqing, senior manager of SAIC-GM Automobile Co., Ltd., jointly opened the conference.
With the theme of "Confidence and Development, The Present and Future of the Tourism and Travel Industry", the conference set up a number of wonderful links such as the main forum, the council of the association, the release and interpretation of industry reports, and the high-end hall of industry leaders.
With the theme of "Tourism Travel Service Characteristics and Service Innovation", Xu Kangming, a transportation expert, shared and discussed in depth the recovery scenarios of passenger transport services, travel service characteristics, ecology and alliances, and transportation powers, closely following the hot spots, difficulties and highlights of the industry. Xu Kangming said that the recovery and development of the tourism industry cannot wait for policies, and it is necessary to take the initiative to strive for policies. The future development and upgrading of the tourism industry also needs to pay attention to the importance of alliances, through which service characteristics can be integrated, service functions can be improved, and service attractiveness can be enhanced.
Wei Xiaoan, chief expert of the World Tourism Cities Federation, deputy director of the National Leisure Standardization Technical Committee, and president of the Leisure and Vacation Branch of the China Tourism Association, delivered a keynote speech on "Tourism Travel: New Concept, Great Promotion" at the conference, sharing with the participants the new concept of tourism travel, compound changes, new market characteristics and development prospects of the tourism industry. Wei Xiaoan mentioned in his speech that tourism has created a new concept, which is also a big concept. Travel because of travel, travel by travel, come out on your own, change from yourself. Tourism is not only the concept of tools and processes, but the concept of the whole process, industrial chain and service chain, which is the change of pursuit, the change of mode, the change of scene, the change of life, and the change of meaning.
Zhang Shumin, Executive Vice President of THE Tourism Research Institute of OCT Group and President of OCT Tourism Investment Management Group Co., Ltd., was invited to attend and delivered a keynote speech on "Poetry Out, Traveling far: Reflections on the Goals of Cultural Tourism Destination Construction in the New Era". Zhang Shumin said that from the perspective of industry, there are problems such as homogenization, low-end, vassalization and ambiguity in the construction of cultural tourism destinations, which need to be further solved from the aspects of vision, resource integration ability, innovation, investment and comprehensive evaluation.
Liu Hanqi, Secretary-General of the Self-driving Tour and Camping Caravan Branch of the China Tourist Vehicle and Boat Association, delivered a keynote speech on "Standard Leadership, Industry Promotion, Industrial Integration, and Building a Large Pattern of Comprehensive Improvement of the Supply Side of Self-driving Tour", which enabled the participants to have a fuller understanding and understanding of the development of self-driving caravan camping tourism.
Ma Congling, associate researcher of the Chinese Academy of Social Sciences' Institute of Financial and Economic Strategy, and Fu Lei, president of Beijing Tonghe Times Tourism Planning and Design Institute, respectively made a comprehensive interpretation of the "Report on the Development of China's Tourism Passenger Transport Industry (2019-2020)" and "China's Tourism Leasing Industry Development Report 2019-2020".
Ji Guohui, deputy director of the Hainan International Economic Development Bureau, introduced the development and construction of the Hainan Free Trade Port and related investment policies at the conference, and Liu Dan, deputy director of the Haikou International Investment Promotion Bureau, made a investment promotion in the key parks of Haikou City.
The conference also held a high-end meeting room for industry leaders in the field of tourism and travel, and conducted in-depth analysis on hot topics such as "under the background of the new economy, the front-end research of policies and the 'big country intelligent manufacturing' of tourist buses", "from the change of travel demand side, looking at the 'breaking and innovation' of tourism and travel enterprises", "Under the background of sharing, the customized direction and trend of rental vehicles", "How the tourism industry embraces the network dividend in the era of short videos".
Stimulate the vitality of industrial development and build a highland for industry development. The China Tourism Conference is the largest, highest-level and most influential industry conference in the field of tourism in China. It is believed that in the future, more and more practitioners in the field of tourism and travel will join this interconnected platform to work together for win-win results, empower cross-border integration of transportation and tourism, and accelerate the upgrading of the tourism industry.