Zhu Yicai, the former richest man in Jiangsu and known as the "first butcher", has regained his freedom since January 2019, and zhu Yicai has re-presided over the overall situation of the enterprise for two years after "returning home".
Zhu Yicai said: "If you have a dream, you can look forward to the future, you have endless motivation, and you can create a beautiful life." "I wish him and Yurun people, the dream come true!"
Wishing Yicai to re-preside over the overall situation for almost two years, Yurun is developing for the better?
Zhu Yicai (1st from left) and Zhu Jun, executive vice president (1st from right), introduced Yurun Food Industrial Park
On the evening of January 22 last year, the Hong Kong stock "Yurun Food" and the A-share "Central Mall" both announced a heavy news: after nearly 4 years, Zhu Yicai's case finally made new progress, and he returned home.
The former richest man in Jiangsu Zhu Yicai regained his freedom, but also let the "Yurun" debt crisis usher in a turnaround, he re-presided over the overall situation of the enterprise for almost two years, but also through the implementation of a series of powerful changes, but the enterprise still faces some practical difficulties, can it develop well?
Since its inception, for more than 20 years, Yurun has been not only a brand, its industries involve clothing, food, housing, travel, play and other aspects of people's livelihood, and has Yurun Food (1068. HK), Central Mall (600280. SH) two listed companies.
Zhu Yicai was founded in 1993 Yurun Group, starting from scratch at the initial 200 yuan, Zhu Yicai, the founder of Yurun Food, who was once known as China's "first butcher", worked hard to start a business, and was once the richest man in Jiangsu. However, during the 1401 days that Zhu Yicai was detained in Hangzhou, the "Yurun System" was also in a dilemma, the two listed companies were involved in the debt quagmire, Yurun Food was a huge loss, and the entire group was on the verge of bankruptcy.
Zhu Yicai, chairman of Yurun Holding Group
Last year, Zhu Yicai was awarded the 70th anniversary medal of the founding of New China, he was very moved, he said: This medal is very precious, this honor not only belongs to him personally, but also belongs to 130,000 Yurun people.
There is a sentence in the "Cai Gen Tan": "I am expensive and people worship it, and I am cheap and people insult it." "When life goes up and down, how does it taste to understand this sentence?"
When Zhu Yicai was at a low ebb, the local government in Nanjing still awarded this medal to him, which was not only an affirmation of his and Yurun's contributions to society, but also gave him the confidence and motivation to regroup.
At present, will Yurun Group develop for the better? Zhu Yicai is facing many practical difficulties at present, and he also needs to have more time and more potential energy to help Yurun get out of the current predicament.
Listed for 20 years, the central shopping mall (*ST Zhongshang), is still "wearing a hat with stars", according to the announcement, as of December 11, the total proportion of equity pledges was 55.9%, and the third quarter revenue declined at the same time, with a loss of 15.25 million yuan and a debt ratio of 93.79%.
On the evening of November 17, *ST Zhongshang announced that the application for reorganization of Dihua Industry and Yurun Holdings was accepted by the Nanjing Intermediate Court.
Hong Kong-listed "Yurun Food" is even more weak, has become a "fairy stock", at the end of the afternoon on December 18, the stock price was only 0.70 yuan per share, the total market value was only 1.276 billion yuan, and the net assets per share were -1.052 yuan.
Yurun Holding Group has seven major industrial sectors such as food, real estate, commerce, logistics, tourism, finance and construction, just like the "Seven Sons of Yurun". For Zhu Yicai, the key to reorganizing Yurun is that he must first pick out which one of the "Seven Sons of Yurun" can be raised, fed, and strengthened.
"Milk" is insufficient, everyone is waiting to be fed, and they can only choose, although it is very painful and difficult to give up, but they must also make a decisive choice.
Zhu Yicai's daughter Zhu Yuan
After Zhu Yicai's return, his son Zhu Jun and daughter Zhu Yuan officially entered the front desk, the division of labor is not divided into families, the son Zhu Jun focuses on the central shopping mall, and the daughter Zhu Yuan is responsible for Yurun Food.
The older sister Zhu Yuan is 34 years old this year, and the younger brother Zhu Jun is 31 years old this year, and they have both studied abroad experience. Zhu Yicai let a son and a daughter control the two listed companies under their respective hands, take over the work early and inherit early, and let them receive more tempering, which is also good. Of course, they are not very old, and they also need to "help the horse and give a ride."
Zhu Yicai returned in the internal reform of the enterprise, and what made people more intuitive was the change in personnel. After arranging the second generation to take over the baton, many "Yurun" old ministers also withdrew, at present, Yurun Food lost money again in the first three quarters of this year, the performance crisis did not improve, in addition, the high debt ratio is also a big problem. Previously, Yurun poached the former director and president of rival Shuanghui Nomad, but the efficacy of the "fire captain" still needs to be tested.
Among the "Seven Sons of Yurun", real estate seems to be the key one. Previously, it was reported that the real estate sector was personally grasped by Zhu Yicai, hoping to launch the real estate.
Yurun Real Estate also recruited Wang Xinqi, former vice president of Guangdong real estate enterprise "Cedar", who was an executive of Wang Jianlin's Wanda Group in his early years. The introduction of outsiders as executives also confirms the layout of Zhu Yicai's real estate. From the right direction, the key sector of real estate is also conducive to revitalizing some of the tricky assets under the "Yurun System" and activating it.
However, time may not be able to wait for Zhu Yicai all the time, and there are many problems to be solved at present. At the shareholders' meeting of the Central Mall in May this year, Zhu Jun, chairman of *ST Zhongshang (600280), presided over the meeting, and when asked if he could "turn losses into profits" this year, the response used the words "do your best".
I wish that the road to "wealth" of righteous wealth is so ups and downs
Wishing Yicai to remember the old mother
At the end of September 2019, Zhu Yicai sent a reminiscence of his old mother's "Yurun Zhu Yicai: Mom, you are all the way! " article.
Zhu Yicai said that after he returned to Nanjing in January last year, he first sent away his old father, and after eight months, his old mother was gone forever. "At the most difficult stage of my life, my parents both left, which made me grief-stricken and unable to help myself."
Zhu Yicai also mentioned that his mother gave birth to him at the age of 42. He said: When I was a child, "my mother's clothes were always old, sewn and sewn, mended and mended, but always washed clean, and each one would be worn for many years; I remember that when I was a child, there was good food in the house, and my mother always said 'I don't like to eat', and it will be left to me and my sister." Mothers refuse to eat more so-called good things, and refuse to spend more money on themselves, just so that their children can eat, wear and warm, and be able to go to school. ”
Zhu Yicai was born in 1964 in Tongcheng, Anhui Province, to a poor rural family.
During the "3 years of natural disasters", his two brothers were starved to death; the family was poor, and his mother was thrifty and thrifty, hard-working and complaining, and painstakingly pulled her sister and his two children into adulthood. "Whoever says anything will repay the three Chunhui", perhaps Zhu Yicai later chose to start a business to change his fate!
Zhu Yicai (right) meets with the leaders of his hometown of Tongcheng
Zhu Yicai, in the past, there were three names, namely Zhu Yicai, Zhu Yicai, "Cai" + "Wood", is the hope to become a pillar of talent, and later added "Bei", nothing more than the hope of getting rich and making a lot of money. Whether it is the "Yurun Group" signboard or the company venue, "golden color" seems to be the standard background color, which more or less represents his personal preference!
Changing one's name frequently is "changing one's luck" from feng shui, but from a psychological point of view, this is also a restless and uneasy psychological change in the subconscious of the individual's heart. Perhaps, this also gives a seemingly reasonable note for the ups and downs of Zhu Yicai's life.
"Blossoming in the wall and red outside the wall", Jiangsu, especially Nanjing, is a happy land for many Anhui people, or "rich land", many star enterprises in Jiangsu and Nanjing, the boss is Anhui people. Yurun Zhu Yicai is a native of Tongcheng, Anhui, Suning Zhang Jindong, whose ancestral home is Tianchang, Anhui, and then moved to Nanjing with his family; in addition, Ji Changqun, the founder of Fengsheng, the founder of Fengsheng Holdings and the boss of the "Construction Department", also originated in Nanjing, he is a Painter of Anhui, which is the "Anhui phenomenon" of Jiangsu's rich people.
In 2008, Zhu Yicai (right) donated money to the earthquake-stricken areas in Sichuan
In that year, Zhu Yicai, a poor farmer, relied on reading "carp jumping dragon gate" to be admitted to the Department of Economics and Management of Hefei University of Technology, and after graduation, he was assigned to the shipping company under the Provincial Department of Transportation. With a monthly salary of 60 yuan and a very idle job, Zhu Yicai did not want to sit at a desk until the end of his life, and only a year later, he resigned with 200 yuan of savings and went to the sea.
In the early 1990s, he started his own business from scratch, with no funds and no useful social background. Hearing a friend say that water produces good profits, he plunged into it. In just 2 years, he found the doorway in the industry, earned 4.8 million yuan, and won the first bucket of gold in his life. However, he feels that doing trade, no matter how well it is done, is only "inventory", it is not as good as doing business steadily.
Turning around along the Yangtze River, Zhu Yicai felt that people always have to eat meat, there are one billion people in China, and making meat products must be a long-term good cause. So he left the aquaculture industry and set up a meat processing plant in Hefei in 1992, but after half a year, he did not earn anything because of the poor business environment at that time. After some inspection, he relocated the company as a whole to Nanjing, and in January 1993, Zhu Yicai and Wu Xueqin founded "Yurun" in Nanjing.
The old saying is not to say: it is better than home! Later, when Zhu Yicai returned to Hefei as a "guest", he told the unbearable past of being forced to move out. Local officials were shocked and began to rectify the investment environment.
Wishing yicai financial aid (teaching) gold program
Yurun's "sudden change" is Zhu Yicai's bold merger and acquisition. In 1996, the restructuring of state-owned enterprises was in full swing, and the "zero acquisition" of Nanjing Canning Factory, this "snake swallowing elephant" and making people feel "incredible" plot staged, this is the first case of "private enterprises acquiring state-owned enterprises" in Jiangsu Province, and it is also a "heavy ink" in Zhu Yicai's life.
In 2001, Zhu Yicai created the "Yurun Myth" that surprised the industry, and the annual sales of Yurun Group reached 3.4 billion yuan; in 2005, "Yurun Food" successfully landed on the Hong Kong Stock Exchange. If you calculate from Zhu Yicai's 1989 trip to the sea, it took him only 12 years to squeeze into the "Forbes Rich List" and ascend to the throne of "Jiangsu's richest man", which is the 15th year of his business.
In 2011, Yurun became the largest slaughtering enterprise in China, with total assets of 35.8 billion yuan, ranking 8th in the list of China's top 500 private enterprises. Known as China's "first butcher", Zhu Yicai was only 47 years old.
At the peak of the career, the market value of "Yurun Food" and "Central Shopping Mall" alone reached 100 billion, and the revenue of Yurun Group exceeded 100 billion yuan for many years, and the number of employment attracted more than 130,000 people at the most. After the listing, Yurun expanded its industrial layout upstream and built a large number of pig slaughtering bases throughout the country. Objectively, Yurun has made certain contributions to society, especially in helping agricultural industrialization and improving employment in poor areas, which has played a certain role.
Like many people in danger, after the success of Zhu Yicai, blindfolded, restless layout diversification, in addition to real estate, Yurun founded Lian Life, and with the DreamWorks, Disney and Sony and other brands to get involved in the cultural circle; in addition, Yurun Group's industrial chain also extended to logistics, tourism, trade and other fields.
Zhu Yicai (Middle)
Diversified cross-border, many are "eye-catching, high-handed" operations, and some of the industries he laid out are already full of holes and difficult to save themselves. No wonder that during his days in Hangzhou, some media reported that some of the pig breeding bases he had invested in, "The grass grew taller than a person, and not a single pig cry was heard." ”
When "Yurun Food" was listed in Hong Kong, Zhu Yicai also adopted the method of Mengniu and made a performance "bet" with goldman Sachs, CDH and GIC, but he made a profit. The strong gambling nature also laid the groundwork for the defeat caused by his future "rushing and rushing".
Later, in his most difficult days, Sunac Sun Hongbin stayed in Nanjing for a few weeks, trying to acquire asset packages such as real estate under Yurun Group, in addition, real estate enterprises such as Country Garden, Poly and Blu-ray Development also had contact with Yurun.
Fortunately, the Zhu Yicai family has a stable share in the two listed companies, and also provides him with greater flexibility and room for turnaround when he "goes home" to regain the "old mountains and rivers" in the future, especially when solving the debt crisis, and also allows him to regain his strength and resilience in the future.
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