According to the latest data from the Korea Institute of Corporate Judgment, the results of the analysis of 139,838,413 big data from 1453 individuals from December 30, 2020 to January 30, 2021 show that Ji Min won 1 place in the january 2021 idol personal brand evaluation, 2-10 places are: JENNIE, Kim Tae-hyung, Tian Taoguo, Kim So-jin, Min Jung-chi, Jiang Daniel, Jeong Yoon-ho, Cha Yinyou, kim Nam-joon.
In fact, we often see South Korea evaluation of a variety of Korean male and female group brand evaluation list, sometimes also divided into boy band girl group, combination and individual list, this announcement is South Korea's personal list, the evaluation of the data is more, but also more complex, mainly reflects the popularity and flow of artists, but sometimes scandals can also dominate the list, such as the victory of the previous period.
In layman's terms, the personal brand list is the artist's exposure + press release is more, some are artists' fans of the rice circle have a stronger sense of existence, and the South Korean public discussion is relatively high, which is also proportional to the exposure. If the artist can still appear in the list without scandal, it reflects the positive heat and traffic of the artist.
The participation index of personal brand evaluation is an index obtained by using big data analysis to analyze the data of South Korean consumers using the search volume of computer and IP mobile NAVAR websites (South Korea's largest search engine). It's like the key word we're looking for when shopping online is a road.
From the list, we can clearly see that Jennie is the only female love bean on the list, and can rank second in the top ten so fiercely competitive list, indicating that Jennie is not only the existence of the top level of popularity discussion in BLACKPINK, but also the most popular and exposed artist among all the female love beans in South Korea.
To say what is the role of this list, not a wild list, in fact, this and Chinese mainland list of super words almost the same, sometimes the merchant considers the brand value of the artist and the audience will also do a sample survey, Jennie's good results can completely help Jennie to receive more high-end brand endorsements after that (that is, more profitable meaning).
And Zheng No. Xi directly fell out of the top ten, before this has not appeared in the situation, seven people are sticky must be together, even the ranking is not separated from each other, to be on the list together, and this time Zheng No. Xi fell behind the reason is likely to be the recent fans slack, or endorsements did not keep up in time, exposure dropped a lot, fans still need to work hard ~
Now in January, female SOLO returns in a bunch, but it still does not affect the male love beans like Jiang Daniel, Zheng Yunhao, and Che Yinyou on the list, indicating that male artists are very popular in the entertainment industry ~ Is there an artist you like in the brand list?