Sohu Entertainment Special Article (Lin Zhenxin/Wen) Recently, producer Zhang Meng was arrested, and the new version of "Qiannu Ghost" starring Zheng Shuang was involved, that is, "Only Ask about the Vicissitudes of Love in This Life" produced by Beijing Culture (hereinafter uniformly used as "Qiannu Ghost").
From the launch in August 2019 to the exposure of the "Zheng Shuang Incident" in April 2021, "Ghost of a Woman" experienced discussion, emergency name change, and final ban, and then in October 2021, because the producer was suspected of accepting bribes, it was once again on the cusp of public opinion. No one expected that after two years of backlog, this new version of "Ghost of Qiannu" was still "exploding" and could set off storms.
It is worth thinking about, first starring Zheng Shuang, then producer Zhang Meng, and the thunder of "Qiannu Ghost" is a wake-up call to the backlog of dramas.
The backlog of hidden thunder
How many thunderbolts can a backlog drama step on? "Ghost of a Woman" has become almost a textbook-level negative example.
From the sky-high salary storm of the starring actor to the suspected financial fraud of the producer Beijing Culture, "Ghost of Qiannu" was finally banned after two years of backlog, which was well known to everyone.
The jaw-dropping artist's remuneration is thought-provoking, how many "morally unworthy" actors are "earning 2.08 million a day" in the entertainment industry? How many other big productions are trying to find "traffic" actors?
Blindly pursuing "explosion" has dragged down the producer behind the scenes. Under the guise of large-scale production, with the aura of the previous work, coupled with the heat and discussion of traffic stars, "Ghost of Qiannu" is a TV series that seems to be very "easy to sell", but behind the brilliance, it is a dismal performance that cannot make ends meet.
The performance plummeting, ST and fines experienced by Beijing Culture this year are more or less related to "Ghost of Qiannu". From the start of filming in April 2019 to the ban in August 2021, the backlog drama "Ghost of Qiannu" has invisibly choked the throat of Beijing culture.
Although the experience of "Ghost of a Woman" is a more extreme case, it actually shows the embarrassing situation that many backlog dramas will face: the longer the backlog, the more hopeless it is to return to the original.
The data shows that every year, nearly 50% of the episodes in the new drama cannot be broadcast in time for various reasons, and it will become a backlog of dramas. The backlog of dramas has become a "big problem".
Overcapacity, insufficient quality, and episodes that did not meet expectations became a batch of temporary eliminations. According to the producer's own account, zhang Han starred in the backlog drama "If You Are Okay is a Sunny Day", because it failed to get a high evaluation from the video platform, dragged on for a whole year, refused the "cheap sale" of 200,000 episodes, and chose to build a self-built APP online.
The longer the backlog, the higher the risk?
The quality itself is not up to standard, and it also lays hidden dangers for follow-up. There are not a few backlog dramas like "Ghost of a Woman".
In recent years, many dramas have been intercepted due to uncontrollable factors such as public opinion, censorship and political changes in the starring role. "Win the World" two leading actors Fan Bingbing and Gao Yunxiang have been exposed to scandals, Zheng Shuang's tax evasion and tax evasion directly led to the banning of "Qiannu Ghost", and Wu Yifan's "Green Hairpin Line" is also uncertain.
And the 101 players who are highly anticipated by the audience, such as "Hao Yi Xing", "Beacon Flowing Gold", "Left Shoulder with You", "Hanabi", some dramas have been renamed, but there is still no news.
And even the backlog dramas that eventually wait until they are broadcast are often unsatisfactory.
At the beginning of 2020, the impact of the epidemic made the film and television drama market look particularly depressed. Q1 boot dramas plummeted, with only 14 dramas focused on starting in January and 2 dramas starting in February and April. The overall reserves of the drama market are reduced, but the market just needs to always exist, and the backlog of dramas with reduced prices becomes a cost-effective option.
In this new trend of "destocking", many old dramas that have been completed in 2017 and 2018 have "appeared in ink", but in addition to the unattainable example of "Under the Golden Dress", most of the dramas have been quietly pounced.
After all, the backlog of dramas will appear obsolete because the backlog is too long.
The loss of picture quality, the backwardness of the service and the tao are still secondary, and the obsolescence of the content is the biggest problem to dissuade the audience. Many idol dramas with good casts have been thrown on the street because of this.
For example, Chen Xiao and Zhou Dongyu starred in "Mr. Li Who Met Love", "The Other Shore Flower" starring Lin Yun and Song Weilong, "Hello, Flame Blue", "And You Just Shine" Several backlog dramas have been broadcast one after another, almost making Gong Jun a spokesperson for "backlog bad dramas", but affecting the audience's evaluation of the starring role.
All in all, most of the backlog dramas hide "thunder". The longer the backlog, the higher the risk that the content will become obsolete and therefore not recognized by viewers and the market; the longer the front line is drawn, the more potential problems may be exposed.