On September 8, the Ministry of Commerce held the launching ceremony of the 2020 National Consumption Promotion Month in Beijing. Suning Tesco participated as a representative of the enterprise, and announced the "Su Eight Articles" consumption promotion measures and the "100 million" plan.
From September 9 to October 8, Suning Tesco launched the "100 Million" plan, including "Su Ba tiao". That is, 10 billion full-category consumption subsidies composed of double 5 billion subsidies, no less than 1,000 online live broadcasts with goods, and no less than 10,000 stores to participate in it.
The "Su Eight Articles" consumption promotion measures include the following eight contents: "Double 5 Billion Consumption Subsidy Plan", Trade-in, Interest-free and Zero Down Payment in Installments, Online Supermarket Living Expense Subsidy, Carrefour Anniversary and Vegetable Basket Subsidy, Super Buyer Special Live Broadcast, Localized Long-established Store Live Broadcast, Town Shopping Festival, etc.
Suning Tesco provides benefits to consumers across the country and injects new impetus into accelerating the nationwide consumption replenishment and potential release.
The "Double 5 Billion Consumption Subsidy Plan" covers various business channels and formats of Suning Tesco APP, electrical appliance stores, Carrefour supermarkets, Suning Finance, Suning Xiaodian and Suning Plaza, and distributes 5 billion consumption coupons and 5 billion shopping subsidies nationwide. As the most core profit-making measure of Suning Tesco in the national consumption promotion month, the "Double 5 Billion Consumption Subsidy Plan" has achieved full category coverage and all-scenario reach, benefiting all aspects of consumers' lives.
On September 9, Suning Tesco's "Super Chop" promotion and consumption promotion month were launched on the same day, and Wang Zulan, as the "Super Chopping Official", once again launched Suning's "Super Buyer Live Room" to seek low-cost benefits for fans. In addition, Jia Nailiang and other celebrity "super buyers" will carry out live broadcasts on Platforms such as Suning Live and Douyin during the event. Suning Tesco's newly launched "Crazy Patch Day" activity will also continue during the event, subsidizing big-name top goods including cars, mobile phones, high-end beauty and other goods.
In terms of consumers' concerns about three meals a day and household daily necessities, Carrefour's first anniversary celebration of joining Suning will be launched during the Consumption Promotion Month. Carrefour gave a list of benefits such as 50% off for imported goods, 40% off for leisure snacks, and 30% off for personal care. The Carrefour Basket, which has just been launched, will launch subsidy activities during the event, including appetizers to home-cooked stir-fry, raw seafood, alcoholic beverages, after-dinner fruits and so on. Carrefour basket goods enjoy fast delivery service, ensuring that carrefour stores can reach home within 3 kilometers within 1 hour and deliver in 25 minutes at the earliest.
Suning Will open the live broadcast room to the fields, fisheries and factories to bring consumers good goods directly from the source and further promote the sales of goods in the industrial belt. In the county and town markets, Suning Tesco Retail Cloud Store will launch a town shopping festival, where consumers can enjoy exclusive subsidies when they buy home appliances in stores.
At the same time, Suning Tesco will work with nearly 100 local long-established partners in various cities across the country to operate live broadcasts of stores to further help the recovery of the real economy.
Suning Tesco also fully participated in the launching ceremony sub-venue activities held in Nanjing, Shanghai, Wuhan, Hefei and other cities.