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The "Simba Live Broadcast with Ready-to-Eat Bird's Nest" incident ended, and the two companies involved were fined a total of 2.9 million yuan.
The two anchors involved were banned for 2 months.
Unblocked until February 21, 2021.
Recently, the bird's nest internet celebrity brand Xiaoxian Stew Company was also administratively punished for concealing losses.
Suddenly, the bird's nest industry was pushed to the cusp.
01
When it comes to bird's nest, the first reaction of most people should be expensive.
On Taobao, 100g of dried bird's nest is actually more than 3,000 yuan.
The fake bird's nest sold in Simba's live broadcast room, in Tmall's "Ming Zhi flagship store", the price of 10 bowls is 398 yuan, which is equivalent to a bowl of 39.8 yuan, nearly 40 yuan.
Even if the sugar water is crowned with the word "bird's nest", even the fake one can be so expensive.
Bird's nest is sold very expensive because many people believe that it is indeed very nutritious.
On the one hand, in costume TV dramas, bird's nest is a standard that only the royal family can enjoy.
The empress concubine with status is eager to eat 3 meals of bird's nest every day to maintain her youth and beauty, so that she has the strength to compete for favors.
Even the emperor had to eat bird's nest to supplement his body.
On the other hand, it is inseparable from the publicity of bird's nest merchants on the nutritional efficacy of bird's nest.
Like what:
The protein content of bird's nest is extremely high, and the protein content of bird's nest dry cup is nearly 50%.
Moreover, bird's nest is also rich in bird's nest acid, which can improve infant memory and intelligence, anti-Alzheimer's disease, anti-recognition and improve the absorption of vitamins and minerals by the intestine, antibacterial detoxification and anti-virus, inhibition of white blood cell adhesion and anti-inflammatory, improve human immunity and so on.
In addition, bird's nest contains EGF growth factor, which can keep the skin youthful after consumption.
Wait a minute.
In the promotion of merchants, bird's nest is simply a rare universal tonic.
02
It is already such a good universal tonic, how did it become an IQ tax?
Let's have a good chat.
First of all, the history of bird's nest is not very long.
We can see from the relevant information that although the ancients did not deceive me, TV dramas often deceive people.
Bird's nest was brought back during the Ming Dynasty when Zheng He went to the West.
That is to say, bird's nest in history, it is also popular in the Ming and Qing dynasties.
There is no such thing as a long history.
However, in this short history of bird's nest, there has also been an outbreak of "bird's nest counterfeiting" incident.
This major event dates back to the late Qing Dynasty at the end of the 19th century.
In 1896, Sun Jinghu, a drug dealer in Shanghai, created a "bird's nest saccharin" supplement with saccharin + radish.
In order to sell this new supplement, Sun Jinghu hired a famous literati scholar at that time to write articles for "bird's nest saccharin" and published it in various newspapers and periodicals.
In today's terms, it is to find a lot of KOLs to write soft texts and help him sell goods.
This operation is not quite similar to the Simba incident.
Secondly, the nutrition of bird's nest is not rich.
We all know that bird's nest is nothing more than a nest made of saliva by swiftlets and a variety of swallows of the same genus, which may be mixed with feathers and other impurities.
Don't look at the business propaganda to say that it is godlike, it is just like that when it is opened.
Let's start with protein.
The protein content of bird's nest dry cup is nearly 50%, but bird's nest dry cup needs to be eaten after foaming.
After foaming, the protein content becomes extremely low.
According to the recommendation, if you eat it every day, 2g of protein is eaten, and if you take it every other day, eat 4g of protein every time, and the protein is only 2g.
An egg weighing about 50g has a protein content of 7-8g.
The price of bird's nest bird's nest dry cup is about 100g and more than 3000 pieces.
Each intake of 2g is more than 60 yuan.
And an egg is calculated according to 1 yuan, and for every 2g ingested, it is only 0.25 yuan.
If you just want to supplement protein and eat an egg every day, isn't it fragrant?
Let's talk about bird's nest acid.
Bird's nest acid, also known as sialic acid, can be produced by the human body itself.
Most people, such as you and me, did not supplement bird's nest acid when I was a child, and now I am not also looking very good.
Moreover, eggs and milk are also rich in sialic acid, if you are worried about the lack of sialic acid produced by yourself, you very much want to make up for it...
Want to eat one more egg?
If it doesn't work, let's just buy it:
This is close to the price, how much you want to eat at a time.
As for the effect of bird's nest beauty and beauty, it was only a gimmick for merchants at the beginning.
During the Republic of China period, because of the war, bird's nest was gradually forgotten by the mainland.
Later, in order to push bird's nest into the inland market again, Hong Kong began to promote the beauty and beauty effect of bird's nest.
According to Zhao Xuemin's "Compendium of Materia Medica":
Bird's nest nourishes the lungs and yin, dissolves phlegm and coughs, replenishes and can clear, and is a holy medicine for regulating weakness and labor diseases.
That is to say, bird's nest in ancient times was used to clear the lungs and nourish the yin and yang, and did not mention that it had a beauty effect.
Later, scientists discovered EGF growth factor, that is, epidermal growth factor, and bird's nest just happens to have this ingredient, so the merchant took it for publicity.
It is worth mentioning:
Epidermal growth factor lyophilized powder will lose its activity when stored at room temperature for about 5 days, and the solution will be stored at 2-8 °C for 7 days.
Therefore, the EGF factor contained in bird's nest is highly likely to be inactivated during processing.
In addition, the human body itself can also produce EGF factors, and even in urine, it contains a lot.
So, friends who want to supplement the EGF factor, I have a bold idea...
Speaking of which, if anyone still insists that bird's nest has indescribable effects...
OK, then all I can say is that I can't stop you from spending money.
But you should be careful not to buy fake bird's nest.
If you buy fake bird's nest, it is double the IQ tax, and the leeks of the double are happy.
The quality of bird's nest on the market is uneven, if it will not be identified, you can't buy natural bird's nest, light is harmful to health, heavy is harmful to life.
In order to save costs, when processing bird's nest, many merchants will choose to bleach bird's nest.
Bird's nest bleaching uses chemical reagents such as industrial hydrogen peroxide and sulfur dioxide.
After the bird's nest is bleached, not only will the protein be oxidized and inactive, so that the nutrition of the bird's nest will be greatly reduced.
And more importantly, bleached bird's nest will retain excess heavy metals such as lead and mercury, which is extremely harmful to mainstream eaters, pregnant women and babies.
If the common bleached bird's nest on the market is only a health hazard, then buying fake blood swallows is life-threatening.
Because the production of blood swallows is lower than that of white swallows, and the merchants package blood swallows with more nutritional value than white swallows, the price of blood swallows is higher than that of white swallows.
Driven by interests, there was the "Blood Swallow Incident" that shocked the whole country.
In 2011, the state department of industry and commerce selected some blood swallows for quality inspection, and the result was that the unqualified rate reached 100%.
In 2012, the nitrite content of the spot check of the problem blood swallow seriously exceeded the standard.
In these problem blood swallows, each 10 g of blood swallows contains an average of 44 mg of nitrite.
Nitrite is a highly toxic substance, and adults can cause poisoning by ingesting 0.2 to 0.5 grams, and 3 grams can cause death.
Then, eating fake blood swallows may face the risk of poisoning or even death.
Therefore, whether bird's nest is true or false, it is an IQ tax.
03
So why are so many people deceived?
It's not hard to understand.
After the 80s, there are old and young, carrying mortgages and car loans, as well as children's educational pressure.
Physical fitness is far less than 10 years ago.
Wanting to stay young and take over all this with a healthy body, they ate bird's nest.
When I was pregnant, I heard that bird's nest can make the baby develop better, so I held the mentality that "others can't fall behind if they have it", and eat it!
If the first tire has been fixed, the second child must not be allowed to lose at the starting line.
So the mother of the second child began to supplement nutrition from pregnancy, determined to cultivate a gifted baby.
Look at the post-90s who poured into the north, Shanghai and Guangzhou, under the pressure of 996, insomnia and hair loss are the norm.
From the extreme commute of three hours, three meals a day are all solved by takeaway.
Happy fat house water cures all unhappiness, except gaining weight.
If you don't get married, don't fall in love, and don't be nice to yourself, you can't say anything.
Wearing the most expensive mask to stay up the night at the latest, beer soaked goji berries is the last pride of the post-90s generation.
After earning the money, I finally remembered to care about my health problems.
Therefore, see the bird's nest beauty beauty, delay aging, strengthen the body... I can't help but want to buy it and try it.
However, buying bird's nest is undoubtedly the worst choice.
Expensive, not yet effective.
Instead of buying bird's nest to pay the IQ tax, it is better to go to bed early and get up early, eat less takeaway, and exercise more.
Want to supplement protein, arrange eggs and milk; eat more walnuts for the brain; eat more black sesame seeds to prevent hair loss...
Delicious is not expensive and nutritious, and there is a scientific basis for not paying IQ tax.
Isn't it fragrant?
In life, there is nothing wrong with being nice to yourself, but don't use the wrong way.
Life is difficult, and there are no conditions to create conditions for yourself to live a healthy life.
After all, a healthy lifestyle is more effective than any expensive skin care product.
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