Every autumn and winter change season, "immunity" will always become a hot topic, with the weather gradually cold, the immunity of the human body will become weaker, especially infants and young children, more vulnerable to viruses, and autumn and winter is also a frequent period of colds, coughs, fever complications in infants and young children.
At present, people's attention to immunity has both the consideration of changing seasons, but also the boost of the epidemic situation, the recurrence of the epidemic, the "one after another" in the country, so that people have to tighten their nerves at all times, although the vaccination work in the country has been carried out on a large scale, and has achieved good results, but the spread of the virus is still pervasive, and a little carelessness can spread rapidly. Under the epidemic, the attention of immunity cannot be delayed, and to enhance immunity, lactoferrin is regarded as one of the most effective elements!
"Lactoferrin is the core immune protein in breast milk, which can enhance the body's immunity, promote iron absorption, inhibit harmful bacteria, fight pathogens, and regulate immune function." The "Expert Consensus on the Health Effects of Lactoferrin Infants and Young Children" released by the Chinese Nutrition Society pointed out: "Infant formula containing lactoferrin is closer to breast milk, and for families with insufficient breast milk or cannot breastfeed exclusively, infant formula milk powder with lactoferrin content close to breast milk content can be selected." ”
In infant formula milk powder to add lactoferrin can not only improve the efficacy of immunity, but also make formula milk powder closer to breast milk, the author noted that in the goat milk powder industry, there are many goat milk powder brands have added lactoferrin, "Goat milk powder preview" a total of more than 30 models of goat milk powder products with lactoferrin:
The author noted that among the more than 30 goat milk powder brands, the content of lactoferrin is obvious, the highest content is Dorn goat milk powder (85.2mg/100g), the lowest content of kenobell (2.9mg/100g), the content of the former is nearly 30 times that of the latter.
Among them, the content of more than 50mg/100g are Dorn goat milk powder, Xinbeibeibei, Huanbo, Sheep and Sheep, Yamu, Meiliyuan Aiyousu, Ming Day Lai Sheep, Fabo, etc.; the content of 20mg/100g ~50mg/100g brands are Heshi Saneng, Wei Aijia, Fuyang Sheep, Sheep and Sheep Yibei, Yinqiao Aibaorui, Tomez Chuying, Newberlando, Xiyang Sheep, Meigao Beibei, Olyssa, Meng Zhen and other brands; the total number of Caroet, Jiefu, Kabeduo, etc. with a content of 20mg/100g or less, Ulyss Jinruiyou, Beibei sheep, many sheep, InBe, Baiyue Puen, Baiyue Newberry, Kenobelle and other brands.
The price band of goat milk powder products containing lactoferrin is maintained between 300 and 400 yuan, which is a normal price level, and there is no obvious difference from other goat milk powder brands that do not contain lactoferrin content, from the perspective of product price, whether to add lactoferrin and have an impact on the pricing of the product is not a necessary standard to measure the quality of a product.
2021 is regarded as a key node in the milk powder market, the introduction of the new national standard and the second round of adjustment of the infant powder registration system, the milk powder market has set off a round of formula war, the industry has such a point of view, the future will appear some "super formula", "ultra luxury formula", milk powder formula elements in a certain element will increase, such as lactoferrin, etc., to strengthen the differentiated advantages of milk powder formula!
In the future, what kind of positioning and adjustment will the goat milk powder market make for lactoferrin? We'll see!
