Cover news (reporter Dai Zhuxin) polishing, pasting... On the production line, the accessories of the leather shoes are continuously assembled, and a pair of beautiful shoes are neatly arranged. On the 15th, in the large-scale network theme interview activity sponsored by the Cyberspace Administration of Guangdong Provincial Party Committee, "Guangdong Xing, Guangdong Sheng, Courage to Stand on the Tide and Create Glory" - celebrating the 40th anniversary of reform and opening up, the interview group walked into Dongguan Huajian Group to understand the past and present lives of the "Shoe Kingdom".
Zhang Huarong is the chairman of Huajian Group, and for many years, he has single-handedly managed the group. Just the day before the interview, he had just returned from Huajian International Shoe City in Ethiopia. Zhang Huarong told reporters that he started a business in his hometown in Jiangxi in 1984 to make shoes. In 1996, following the national reform and opening up policy, Zhang Huarong boldly went south to Dongguan, Guangdong Province, and the enterprise developed step by step. So far, it has become an international group company specializing in the production of high-end leather women's shoes, integrating R&D, trade, finished product processing, leather manufacturing, shoe material manufacturing, shoe machine support, logistics and distribution, education and training, footwear headquarters base, and industrial park.
At present, Huajian Group has three major business groups in Dongguan, Guangdong, Ganzhou, Jiangxi and Ethiopia in Africa, as well as more than ten subsidiaries such as Dongguan Huarui World Footwear Headquarters Base.
Why Ethiopia? Zhang Huarong shared the story of the beginning of the cooperation with everyone. In August 2011, Ethiopian Prime Minister Meles went to Shenzhen to participate in the Universiade and attract investment, during which time he met with Zhang Huarong. "I didn't know about Ethiopia at the time, I just went to meet and talk." Zhang Huarong said that in September of the same year, Prime Minister Meles invited huajian group to visit Ethiopia. On the night before leaving, Prime Minister Meles met with Zhang Huarong, hoping that Huajian would represent Chinese enterprises to invest in Ethiopia.
"Dare to do it." Zhang Huarong said that after that conversation, in November of the same year, the first batch of Ethiopian employees went to Huajian for training, and Huajian Group built two production lines in Ethiopia in three months, which increased the export of local leather products by 57%, creating the "Huajian speed" in Ethiopia.
According to reports, so far, Huajian has built 9 modern shoe production lines and supporting shoe material factories in the local area, solving the local employment of nearly 7,000 people, mainly producing world-renowned women's shoe brands, and is the largest export enterprise in Ethiopia.
Ethiopia Huajian Shoe Factory at the same time to drive the export of domestic raw materials, the current monthly imports from the country nearly 100 containers of raw materials, driving the domestic leather, shoe materials, hardware accessories, accessories, packaging materials and other a number of shoe materials export. With perfect industrial supporting capabilities and steady operating strength, Ethiopia Huajian International Shoe City is known as "the most successful case of China's production capacity going to sea", and has also become a model for economic and trade cooperation between China and Egypt.
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