At the scene of the China Snowflake Pork Industry Forum, experts expressed their opinions.
Recently, Gangcheng District held the "China Snowflake Pork Industry Forum and Laiwu Black Pig Regional Public Brand Conference", with the theme of "Focusing on High-quality and Cohesive Development", and convened experts and scholars in the industry to discuss the development of Laiwu Black Pig Regional Public Brand and how to promote the establishment of the country's first "Snowflake Pork Standard".
Experts attending the meeting believe that Laiwu Black Pig has created a new category of "snowflake pork", established a new standard for domestic high-end pork, and redefined the value of high-end pork. "Snowflake pork" subdivides the category standard, plays the slogan of "snowflake pork fragrant cooking materials", and aims at the high-end market demand, which is expected to promote laiwu black pig characteristic industry to a new level.
Laiwu black pig industry has obvious advantages
"The inexhaustible Wen river water, the inexhaustible Laiwu pig", this long-standing folk song is a depiction of the local geographical scenery and a praise for the Laiwu black pig with a long history.
According to research, Laiwu black pig has a history of 5000-6500 years, is one of the oldest pig breeds in the world, known as "the first pig in North China". As a world-class protected pig breed inheritance site, Gangcheng has many mountains, gorges, forests and waters, and is the golden growth area of Laiwu black pigs. Laiwu black pigs are naturally free-range in the mountains, eating grains and drinking mountain springs, with a long exercise time and a breeding cycle of up to 18 months, with strong stress resistance and high fertility.
According to the relevant person in charge of the Agricultural and Rural Bureau of Gangcheng District, relying on the unique product advantages, Steel City takes the "industrial rich peasants" as the direction, adopts the operation mode of preserving seeds, utilizing and developing, so that the product advantages of Laiwu black pigs become industrial advantages, attracting a number of high-quality enterprises such as Qilu Caijin Group and Shandong Yihe Group to settle in Gangcheng District and cultivate new agricultural business entities; optimize and adjust the forbidden breeding areas and suitable breeding areas to create a high-end black pig production demonstration base; strengthen talent support, and take " The industrialized operation and development model of "company + cooperative + base + farmer" has formed a close interest consortium with farmers and promoted the rapid development of the black pig mass consumer market.
At present, Laiwu black pig product line covers high-end, mid-end, mass and deep processing, FMCG, snacks, forming a complete industrial chain, offline sales terminals covering Beijing, Shanghai, Guangzhou and other first-tier cities, products are sold throughout the country through online e-commerce platforms. Laiwu black pig, as a well-known characteristic industrial business card of steel city, has gone out of Shandong to the whole country and become a banner and benchmark for industrial revitalization.
"Snowflake pork" subdivision category
With a new round of consumption upgrades, consumers' calls for high nutrition and high value-added pork are rising, the high-end pork industry is gradually rising, and high-end pork brands have emerged in large numbers, such as native pigs, bungy pigs, black pigs, organic pork... New concepts and new sayings are emerging, giving consumers more choices. But when they are in the consumption scene, they do not know much about these high-end pork, and even wonder: which pork is the best?
"Laiwu black pig 'snowflake pork' is born for the high-end consumer market, this time re-brand positioning, seize the position of 'snowflake pork standard setter', and 'snowflake pork aroma cooking material' as a super communication slogan, can attract more consumers to come to know and experience the original flavor of 'snowflake pork'." The relevant person in charge of the Shandong Shizhan Marketing Planning Group told the Jinan Daily reporter that the cultivation of Laiwu black pigs "snowflake pork" is inseparable from the excellent pig breeding genes, and it is also related to its unique "running red tun white" breeding model: black pigs should be put into the free range farm before 8 months old; after 8 months, they will enter the tun fertilizer period and grow red and white "snowflake pork" through scientific feeding.
Professor Zeng Yongqing of Shandong Agricultural University interpreted the "Snowflake Pork Standard": "In terms of the quality of pork, according to the proportion of fat naturally deposited in the muscle and the naturally deposited fat in the cross section of the meat block, the grade of snowflake pork is assessed according to the different contents of 11%, 8% and 5% of the snowflake, and the standard of 'first, second and third grade' of snowflake pork is established. ”
Industry experts believe that with a clear content standard, consumers can consume clearly and clearly, and there will be no more feeling of being fooled. This is also conducive to enterprises according to the quality of pork product pricing, open up product grades, so that consumers at different levels can choose the products they want.
Regional public brands help form synergies
At the "China Snowflake Pork Industry Forum", Wang Ru, Secretary-General of shandong Agricultural Industrialization Promotion Association, said: "As the connection point and platform of agricultural industry, Shandong Agricultural Industrialization Promotion Association fully supports the development of Laiwu black pig industry. In the next step, we will work closely with the Laiwu black pig industry to establish an agricultural industry standard application mechanism guided by the government, promoted by the Agricultural Promotion Council, and demonstrated by backbone enterprises, so as to make the Laiwu black pig industry deeper, bigger and stronger. ”
Shandong Yihe Group invested 200 million yuan to build a Laiwu black pig breeding base in Steel City, and Chairman Dong Lei said: "In addition to recognizing the advantages of Laiwu Black Pig itself, the strategic planning and policy support of Steel City District have given us great confidence. ”
Shandong Daqian Agriculture and Animal Husbandry Co., Ltd. is a representative of local leading animal husbandry enterprises, chairman Li Yanzhong introduced: "Laiwu black pig brand is famous, 'Songhe' as one of the representative brands of Laiwu black pig, has gone out of Shandong, layout the whole country. In the future, we will take the Jinan market as the base and further expand the market scale on the basis of existing markets such as Beijing, Shanghai and Hangzhou. ”
Participating experts believe that as the meat industry enters a new stage of branding and high-end competition, efforts are made to improve the quality and efficiency of development, which has become a key factor in the new pattern of the industry. Laiwu Black Pig, as a leader in high-quality pork, has created a new category of "snowflake pork" and established a new standard for domestic high-end pork, which is in line with the current industrial development needs of China and has extremely important practical significance and long-term historical significance. The release of the laiwu black pig regional public brand has set a demonstration benchmark for the domestic high-end pork industry, which is conducive to gathering the joint efforts of various black pig enterprises, forming a new pattern of hugging the market, and leading the meat industry to achieve high-quality development. (Text/Photo: Dai Shengbao, reporter of this newspaper)
Source: Local Network. Laiwu
Statement: This article has indicated the source of the reprint, if there is any infringement, please contact us to delete! Contact email: [email protected]
