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Cultural Observation丨 Behind the live-action movie hit of "Saint Seiya" is a game between Sony and Netflix for japanese manga adaptations

author:Cover News

Cover news reporter Yang Fan

On September 23, cinematographer Tomasz Naumiuk posted a number of on-set photos of the live-action film "Saint Seiya", including the appearance of "Hoshiya" Makoto Nitta and other starring actors. Costumes such as armor can be seen in the photo. The film is currently being filmed in Budapest. It is understood that the film has been in preparation for many years, but the process has been twists and turns, and has undergone many delays. According to the filmmakers, the film is tentatively scheduled to be released in 2022.

Cultural Observation丨 Behind the live-action movie hit of "Saint Seiya" is a game between Sony and Netflix for japanese manga adaptations

The manga "Saint Seiya" was serialized in Weekly Shonen Jump from 1985 to 1990, with a total of 28 volumes of single-line manga, and the series has a cumulative circulation of more than 35 million copies, and has been produced by Toei Animation into more than 250 episodes of TV animation, 6 theatrical versions, broadcast and released in more than 80 countries and regions around the world, is one of the masterpieces of Japanese manga.

"Saint Seiya" is also the childhood memories of many Chinese post-70s and post-80s young people, when this work and Akira Toriyama's "Dragon Ball" came out successively, so that Japanese anime swept the whole world.

Cultural Observation丨 Behind the live-action movie hit of "Saint Seiya" is a game between Sony and Netflix for japanese manga adaptations

"Saint Seiya" super big IP, in fact, in May 2017 was rumored to shoot a live-action version, when the original author Masami Cheda said: "In order to dedicate to the fans who have been in love with "StarYa" for more than 30 years, as well as the new generation of everyone, we will open an unprecedented "StarYa" project to the world, so stay tuned." ”

The full title of the film, Saint Seiya: Knights of the Zodiac, features Shaun Bin, Famik Jensen, Nick Starr, and Shinji Nitta, son of Shinichi Chiba, who has just died. In this live-action version of the origin story, Makoto Nitta will play the protagonist of the orphaned lord Pegasus Hoshiya who lives on the streets, and when a mysterious force awakens in his body, he begins his journey to find the ancient Greek holy clothes.

Cultural Observation丨 Behind the live-action movie hit of "Saint Seiya" is a game between Sony and Netflix for japanese manga adaptations

In addition, he met Sienna, the character played by Madison Isherman. Facing Sienna, Hoshiya needs to make a choice and has to decide whether to kill or protect her. Sienna is a young girl who is troubled to control her own power, corresponding to who is in the original anime, and she is said to be the opposite of Athena in the original book.

According to foreign media reports, since Nitta Makoto debuted in Hollywood as a supporting role in "Pacific Rim: Thunder Rises" in Hollywood in 2018, he has been optimistic about many people, before starring in "Saint Seiya", he has been focusing on improving his acting skills, while practicing English ability and action skills, and in order to focus on foreign development, he also quit his office in April this year and suspended his acting activities in Japan.

Cultural Observation丨 Behind the live-action movie hit of "Saint Seiya" is a game between Sony and Netflix for japanese manga adaptations

The creators behind Saint Seiya are very powerful, directed by Polish special effects artist and director Tomasz Baginski, who participated in the animation of the Game "The Witcher" and was nominated for the Oscar for Best Short Film in 2002 for "Cathedral". Josh Campbell, the screenwriter of the famous sci-fi thriller 10 Clover Road, and Matthew Stocken will once again be paired to write the script.

It is understood that the live-action version of "Saint Seiya" is produced by Sony. In recent years, streaming giant Netflix has continued to target Japanese anime works as a remake, and is producing live-action movies including "Steel Bullet" and live-action episodes of "Star Cowboy" and "One Piece".

Cultural Observation丨 Behind the live-action movie hit of "Saint Seiya" is a game between Sony and Netflix for japanese manga adaptations

Set photo by photographer Tomasz Naumiuk

Netflix 'sieges the city' land in the field of anime live-action movies, giving Sony Pictures a big crisis. Because as a film company originating from Japan, it is really unreasonable to give up many Japanese animation classic IP to Netflix in the United States. As a result, Sony Pictures locked in the classic manga "Saint Seiya" and pushed the live-action version of the film into Hollywood in the form of a Japanese-American cooperation.

Since Disney began to frantically adapt classic animations such as "The Lion King", "Mermaid", and "Cinderella" into live-action movies, Hollywood, whose originality has been exhausted in recent years, has once again set its sights on Japan, the "land of anime".

Cultural Observation丨 Behind the live-action movie hit of "Saint Seiya" is a game between Sony and Netflix for japanese manga adaptations

Adapting Japanese anime into live-action movies is not actually Hollywood's strong point. Previous live-action films such as Ghost in the Shell, Death Note, Attack on Titan and Dragon Ball: Evolution have brought more controversy than success.

Japanese comic adaptation of live-action movies requires a lot of money as a backing, before the comic film was spat out the most is visual effects and casting, but the rich Netflix can solve this bug, with Netflix successfully launched in Japan and South Korea, against the commercial value and popularity index of Japanese comics, the American film industry is involved in this field is the general trend.

According to statistics, the annual turnover of the Japanese animation industry is 230 trillion yen, which is the third largest industry in Japan, and the animation industry in the broad sense has accounted for more than ten percentage points of Japan's GDP (gross domestic product). Total revenue from Japanese cartoons sold to the U.S. and related products is four times the total revenue from Japanese steel exports to the U.S.

With the rise of streaming media and the growing number of daily comic fans around the world, it is foreseeable that in the next few years, a large number of Japanese comic adaptations of live-action movies will emerge. However, Sony, as a traditional film industry, is very unhappy with the dominance of Netflix, and in addition to "Saint Seiya", Sony is developing a live-action film based on the comic book "One Punch Man", written by "Venom" screenwriters Scott Rosenberg and Jeff Pinkner.

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