Qianjiang Evening News hourly news reporter Zhan Chengkai
Two days ago, hourly news reported that the "hourly shop" Kong Fengchun specialty store located at No. 138 West Lake Avenue in Hangzhou, with the recent cooler weather, ushered in the peak sales season in advance.
Unexpectedly, many readers with needs rushed to stock up after seeing the report of the hourly news.
The small shop ushered in a double "blowout" online and offline.
In the store, the traffic increased by at least five or six times, pearl cream was once sold out, and the body milk inventory was all sold out.
The number of orders placed in the online store also hit a record high, resulting in the emergency of the express packaging box in the store, and many goods could not be sent out at the first time. Wang Weijun, the owner, said that she wanted to express sincere apologies to customers, "Please give us a little more time, we will definitely send the goods to everyone as soon as possible." ”
Pearl cream is out of stock
The body milk inventory is all sold short
"In the past two days, the traffic in our store has almost exploded. The traffic in the store has increased by at least five or six times, and before the door is opened in the morning, there are already many people waiting at the door, and this scene has not been seen for a long time. Wang Weijun said.
The day after the hourly news report, Wang Weijun and the clerk almost did not stop for a day, could not eat, did not even have time to drink, and were busy receiving customers who arrived at the store.
Wang Weijun said that the pearl cream in the store was once sold out of stock, "Fortunately, after the factory learned about the situation, it made up for us in time." ”
The hourly news reporter learned that in the past few days, the manufacturer has made up the goods in the store several times.
Wang Weijun said that in the past, the sales of white jade cream were better, but from the sales in the recent period, pearl cream has a great tendency to catch up.
"Maybe it's also related to the season, now that the weather is colder, pearl cream has a good effect on cracking hands and feet, and it can also relieve dry itching, and everyone may need it more."
Wang Weijun said that there are many people who come to the osmanthus flavored body milk, as soon as they arrive at the store, they say that they want to buy this, basically one buy is two bottles, directly take away. In addition, there are many people who choose hand cream. "But I'm sorry to tell you that at present, the inventory of osmanthus flavored body milk in the store has all been sold out, and the manufacturer is temporarily out of stock."
Wang Weijun also found a phenomenon, these two days, the store came to the young customers also a lot more, "young people buy more mainly moisturizing products, we have several large orders, five or six hundred yuan, thousands of yuan, basically orders are young customers." ”
The number of online stores has reached a record high, and the express packaging box is not enough
Not only is the business in the store booming, but the number of orders placed in the online store has hit a record high.
Wang Weijun said that since the hourly news report, the number of orders in their online store throughout the day has reached more than 300, the highest ever.
What is this concept?
"In the off-season, the daily express delivery in the store is also one or two orders, some time ago the online store business is not bad, there are fourteen or five orders every day, when we placed the largest number of orders before, I remember very clearly, several years ago on the day of double 12, a total of 154 orders were placed, which was already the original record in history." Wang Weijun said.
In the face of sudden massive orders, Wang Weijun had a little pressure.
The store was supposed to close at 5 p.m., but on the first night, they didn't get it until nearly 11 p.m.
"During the day, because I have to take care of the business in the store, the time at night is mainly to read the list on the Internet, and then pack one by one, back home, my feet are cramping, my hands are sore, and my neck is sore." Wang Weijun said that hard work is true, but tired and happy, "the heart is also happy, after all, the business is good, it is always a good thing." ”
However, there is also an awkward situation.
The original hoarding of the express packaging box in the store did not exceed 100, after this single amount came up at once, there was a situation where the express box was in a hurry, Wang Weijun thought of a lot of ways, to collect the packaging box from various channels such as relatives and friends, as long as it reached fifty or sixty, he did some by himself, and then purchased, but the purchased packaging box could not be sent immediately.
Wang Weijun could only find a way to catch up with the progress, package everything that could be shipped, and send it out first. In the past, the express delivery in the store was generally taken directly by the courier brother, and now, it has become a sack of sacks.
Wang Weijun said that she especially thanked the guests for their support and love, and also wanted to express an apology to those customers who placed orders through the hourly news, "Because there is no adequate express packaging, resulting in a lot of express mail can not be sent out in time, please give us a little time, we will definitely solve as soon as possible, as soon as possible to send the goods to everyone's hands." ”
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