Explore the new look of mountains and rivers and find a new expression of Chinese stories

Author: Wang Xiaopei

Recently, the second season of Zhejiang Satellite TV's "Run, Yellow River" was officially launched. Continuing the exploration of the stories along the Yellow River in the previous season, the second season of the program once again traced the Yellow River, walking into cities along the Route such as Shouguang, Jinan, and Lanzhou, and feeling the changes of the times behind the "Yellow River Ecological and Economic Belt".

Thematic variety shows carry the issues of the times

The second season of "Run, Yellow River" is based on the areas along the "Yellow River Ecological and Economic Belt", focusing on the theme of "Run, Happy River", combined with geographical features and development stories. The "Run" route follows the Yellow River Basin, taking the audience to witness the economic development and life changes along the Yellow River.

The second season begins with Shouguang, Shandong, which has the largest vegetable distribution center in the country. Innovation parks, modern villages, vegetable wholesale markets, each program section is associated with the stage of Shouguang's ecological economic development. Follow in the footsteps of the brotherhood, unveil the mystery of emerging technologies such as soilless cultivation, hydroponics, and Internet of Things control behind vegetable cultivation, and explore the high-yield, high-quality production and supply process.

Agriculture is moving towards modernization and industrialization, and the program's excavation of The story of Shouguang has also shifted from things to people. The brothers' field visit to Sanyuanzhu Village allowed the audience to see the "old face for a new look" of rural life. The innovation park blessed by high technology, the rich and stable industrial chain of agricultural products, and the modern cottages with complete supporting facilities are all the real production and life pictures of Shouguang, outlining a new portrait of the people's lives. From the "mother river" that nurtures the sons and daughters of China, to the "happy river" that ensures high-quality development today. Through the comparison of new and old lifestyles, the program explores the road of scientific and technological rejuvenation of farmers in Shouguang, Shandong Province, relying on vegetable greenhouses, and the modernization chapter along the Yellow River is also presented on the screen.

Immersive experiences bring the inside and outside of the screen closer together

The first program creatively designed local game links such as guessing dialects, challenging the task of "bidding" to taste local food, and guessing seed prices, closely combining the classic games in the variety show with local characteristics. The classic "fingerboard" challenge in the "Run" series has become an "upgraded fingerboard" of the big winter melon that holds Shouguang's specialty - the program takes everyone to understand Shouguang's winter melon, pumpkin, kidney beans, onions, prawns, sea cucumbers and other rich products in a fun and grounded way. The joyful interaction between the villagers and the brother group shows Shouguang's warm and simple customs and customs, and closes the distance between the inside and outside of the screen.

In telling the story of Shouguang's vegetable production and sales, the show takes the time back to 1989. The fraternal group held a simulated "villagers' congress" in the village, facing an important choice on the road to prosperity, and fully substituted for the opportunities and challenges encountered in the process of establishing greenhouses. The experience of purchasing and shipping in the vegetable distribution center in the early morning tested the energy and physical strength of the brother group, and felt the hard-won good life; it also showed the strong supply force of the "vegetable basket" Shouguang to the whole country and even the world. The hard sweat of the road to prosperity and the fruitful results after perseverance are all detailed in the immersive experience of the brotherhood.

Or novel, or joyful, or moving, the program unveils the "Yellow River Story" belonging to Shouguang through different game experiences, leading the audience to understand Shouguang in an all-round way from natural features, to customs and customs, rural economic development, etc. The form of organic integration of fun and public welfare carries the laughter and laughter of the people, injects a different kind of variety energy into the theme of the times, and reflects the value expression of variety shows.

Depicting the picture of the times Tell the story of the Yellow River

In this season's program, the brotherhood and vegetable farmers work together to pack and transport vegetables and fruits; learn to open excavators to enhance the public's attention to vocational education; invite fellow villagers to eat beef noodles, and tell about the economic development driven by culture by understanding the Lanzhou urban culture of "one river, one bowl of noodles and one book". Harvesting different Yellow River stories in each city, what remains unchanged is the happiness energy stimulated by the development and change of the great river.

The first program is based on scenery and crops, from a game experience to a realistic story. Starting from the journey of sanyuan Zhu village to get rich, it tells the story of Shouguang's introduction of greenhouse vegetable cultivation in the late 1980s, and the technical experience from the villagers, the whole village, the county and the city, and then radiated to the whole country, and together to become rich. A visual testimony to the hard work of the people of Shouguang and the development of modernization along the Yellow River has been completed.

The program uses image symbols with strong geographical characteristics, reality show experience close to local culture, and focusing on the stories of the main body of the people to achieve an all-round display of the "Yellow River Ecological and Economic Belt", and vividly tells the story of the Yellow River through the experience-oriented program mode, further contributing to the ecological protection and high-quality development of the Yellow River Basin.

Fine literature and art reflect the style of the times, and Chinese stories also give variety shows a more solid core. Such a "new era of Yellow River chorus" makes "running" more meaningful and will also emit more positive energy to the society.

(The author is a lecturer at the School of Language and Communication, Beijing Jiaotong University)

Source: Guangming Network - Literary And Art Review Channel