Because of a song, the original song quickly increased the number of fans on the whole network by 1.08 million; because of a song, it swept the 12 popular charts of various music platforms to dominate the screen slaughter list; because of a song, it successfully triggered the UGC boom on the short video platform, and won 3.5 billion + topic plays. Kugou Music Open Platform Xingyao plans to create another successful case to help Kugou musician Song Yuning's original masterpiece "That Year young" to reproduce the light.
On last year's "The Voice of China" program, many viewers were deeply attracted when they first heard this song, but they did not expect that this year it would catch fire again. As the first original singer of The Voice to enter the final, Song Yuning conquered the audience with the shocking stage performance of "That Year young" and broke into the top five in one fell swoop. "Young and crazy, heavenly desires." The song vividly conveys the tenacious self-confidence and never-say-die pride of the teenager.
Song Yuning's perfect interpretation of the unity of human songs was highly praised by his mentor Li Jian: "Completely bloomed himself, like the lyrics." In the 4000+ hot reviews in the cool dog song review area, netizens praised in various fancy ways: "I simply found a treasure, the high pitch of the drama is absolutely unique, the immortal face value has the sound of the immortal, and it is good to hear the explosion."
Not only is the work of high quality, Song Yuning himself is also a veritable bully. Song Yuning, who graduated from the Central Conservatory of Music and the Berkeley School of Music and is now studying at New York University, bravely chased his musical dreams with the spirit of desperation and dedication. According to statistics, he loves to create so far, his university has accumulated about 300 original works, including "Solo Drinker", "Three Tours", "You and I Agree to Have Three" and other masterpieces. At present, the most well-known to fans is this song "That Year Young" created in 2015.
"It's actually not easy to write a song, and it's a long and arduous road for everyone to hear it," Song Yuning once lamented. Deeply familiar with the pain point needs of original musicians, Kugou Xingyao plans to further tap the shining points of the song characteristics of "That Year and Young", combine the "national style, rock" and other diversified attributes to tailor the promotion plan, through the platform tens of millions of traffic resources strongly blessed, and cool dog national style brand "national style new language" to form a three-dimensional communication matrix, promote excellent original works to be loved by more listeners, and help the rise of the new generation of creators.
For example, taking advantage of the surging short video trend, Kugou Xingyao plans to launch the #That Year's Teenager Singing Challenge# on the short video platform, attracting spontaneous cover songs such as national style big coffee Ai Chen and popular singer AYueYue, successfully triggering a UGC creation boom, and the number of related topics played is as high as 3.5 billion+, winning the challenge list TOP1 and hot list TOP2 good results. The popularity of the song "That Year And Young" on major music platforms also soared rapidly, and successively won the kugou TOP500 top 1, the kugou soaring list TOP1, the QQ music list TOP1, the music peak list TOP1 and other honors, sweeping the 12 major charts into the hegemonic screen slaughtering position.
Not only Song Yuning's "That Year, Young", the Kugou Xingyao Plan has already pushed a lot of original songs before, such as "White Moonlight and Cinnabar Mole" for 15 consecutive days to dominate the Kugou TOP1, "Empty" for 49 consecutive days to dominate the Kugou TOP1, "TA" Kugou TOP500 for 163 consecutive days, etc.; and in terms of cover song promotion, the joint Bole plan to help the classic turn red, such as "Clouds Made of Rain in the Wind (Cantonese Moying Language Version)" that won the double list TOP1, and "Ring", which set off an all-star cover boom Ring Ring (Hottest Male Version) and so on. It can be seen that xingyao plans to gather the power of the whole platform to promote the benign development of the Chinese music scene, help more high-quality and diversified music to be heard, and also let more high-quality new generation musicians bloom their own star power.