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In 2013, TFBOYS turned out to be a new one, three young boys, singing and dancing a little untidy, but their faces were full of youthful smiles, which was the first generation of domestic cultivation groups, and now the traffic in each field is responsible, but at that time, they were the objects of ridicule.
At a time when the K-pop is sucking up gold in China, the youthful looks of these three little boys, as well as immature singing and dancing moves, in front of the K-pop group, it is like a child living in the family, and even delusionally wants to divide the market? The sound of ridicule swept in.
Yi Qianxi as one of them, at that time, compared with the other two members, he was a bit like the existence of an ugly duckling, the hairstyle of the pot lid head, a bit of "stinky face syndrome" when not smiling, plus he was the last person to enter the group, after the other two people have gained a certain number of fans, Yi Qianxi has become a being who is said to be "dragging his legs".
When picking up, other people are hugging before and after, but Yi Qianxi is lonely, the number of pick-up people is very small, and even sometimes the plane is delayed, he has to wait hungry, the luggage also needs to be carried by himself, there is no situation of hugging before and after.
Because the other two fans were numerous at the time, even when the company was signing the sale, it directly skipped Yi Qianxi, and the security guard and agent also sent the other two out of the crowd first, and Yi Qianxi followed behind with his luggage alone, just like a child passing by.
Although the relationship between the members of the group is very good, the adult world is so cruel, which is the most powerless thing in the team, and it is also the reason why many team fans quarrel.
The ridicule of the outside world, the scarcity of fans, the company's lack of attention, these are all pressed on the shoulders of this teenager, he may also be confused, he just likes to dance, why should he be scolded, he formed a team, but why should he when he does not exist, at that time, he learned to bury it in his heart, because it is useless to say it.
You are not popular, you are no longer aggrieved by the company will not pay attention to you, scolding you has become a "trend", the black photos of three people have become the memes of many netizens at that time, you do not understand the reason, the netizens at that time may not understand the reason now when they think about it.
This situation lasted for a long time, so long that Yi Qianxi could not remember clearly, only after becoming famous now, he could lightly talk about his past experience, but the expression on his face was already light, not that he did not remember, it was forgetful.
How did Yi Qianxi fire?
At that time, the three-character brother recognized the flow of the first, the two-word brother with a cute appearance and superior singing skills, the popularity is also high, only four words, it seems to have been regarded as a "dragging leg" existence, there is no hot CP, there is no three-word as exquisite face, nor like the two words can talk, there is a cute face that pleases sister netizens.
Maybe Yi Qianxi wants to thank a marketing number of Weibo, a "contrast cute" Weibo, recording the change in Yi Qianxi's appearance when he was a child and after he grew up, let netizens see, the original "ugly duckling" is now grown up, laughing is so cute, the corners of the mouth and shallow pear swirls.
"Stinky face syndrome" laughed and became a heart-wrenching juvenile temperament, in this face-watching society, although he is not exquisite enough, but he has a different temperament, he is not perfect, but this imperfection makes him more grounded, just like the brother next door, watching him suddenly grow up, this feeling of relief arises spontaneously.
It was also the hot search during that time, and Yi Qianxi's team also seized such an opportunity to let more people see his excellence.
It turned out that he could also write with a brush and write very well, it turned out that he had been dancing since he was 5 years old, and he had won so many awards, and it turned out that he was still a very interesting person in private, lonely and interesting coexisted in his soul, and there were so many strange ideas in his mind.
Yi Qianxi's fire, thanks for the timing, but also thanks to the team.
I have to say that the marketing plan of The Yi Qianxi team is definitely worthy of the name in the entertainment circle, they know how to seize every opportunity to give Yi Qianxi marketing, for a long time, Yi Qianxi's hot search has changed into a pattern on the hot search.
In this era of assembly line production artists, Yi Qianxi can calm down and write brush characters, which is a rare skill, it is easy to hang on to the person with calmness, and can also be marketed into a "out of the mud without staining" persona.
At once, it distinguished Yi Qianxi from other artists, as if it was a very "tall" thing to powder Yi Qianxi.
I have also successfully become one of the four major walls, that is, I am not necessarily your hardcore fan, but I still think that you are a high-quality idol and a fan of passers-by.
Many marketing numbers also began to powder Yi Qianxi during that time, and Yi Qianxi's passerby powder became huge.
But the hot search will be reversed, netizens are followed by the trend and rebellious psychology, when everyone likes you, I also like you, but when you keep pressing your head to let me powder you, I began to hate you.
This also makes Yi Qianxi bear the name of marketing coffee.
Success is also team marketing, and defeat is also team marketing.
The success of Yi Qianxi, the timing is indispensable, the team is indispensable, but the most thankful is Yi Qianxi himself.
It is that he has not given up for so many years, in the most difficult time, he can self-pity and self-pity, but he did not, after the success of marketing, he can also go down this road, although he has memorized the infamy of marketing coffee, but he can also earn a lot of exposure, and the exposure rate is money, which is also the reason why many artists choose to take the black and red route.
But Yi Qianxi did not, he is a very thoughtful person, after mastering the team's right to speak, many things, are listening to Yi Qianxi's ideas, the team's plan can indeed help him get higher exposure, but not necessarily what he wants, what does he want?
It's being an actor.
As an artist who has appeared in popular movies many times in the past two years, Yi Qianxi is often questioned, as a traffic, a marketing café, why did he get so many good scripts?
Let's say it in two parts, after Yi Qianxi got the right to speak in the team, he realized that what he wanted was to be an actor, so how to be an actor was his business, but how to let himself calm down and do it also involved the team.
He began to deliberately block the team's marketing plan, reduce exposure, maintain his own reputation, word of mouth want to collapse is very simple, it is difficult to accumulate again, if you carry the name of the marketing café, it will affect his actor path.
This is why we rarely see his hot search when he is closed, if it were before, the team would not allow him to retreat, let alone allow him to disappear on the hot search for so long.
After managing the team, Yi Qianxi began to immerse himself in his own actor path.
In the choice of script, he knows his flaws and advantages, and the angular face is his strength and flaw, and all he has to do is to amplify the advantage and reduce the flaw.
He does not have a delicate face, but it is this grounded imperfection that allows him to have a sense of substitution when the audience sees it, so when he plays an ordinary small person, it will not make the audience very dramatic.
Just like when Fan Moumou starred as a village girl, the gray-headed face and the flower turban could not hide her beauty, making people feel that there was a play, what kind of village girl could look so beautiful.
In terms of roles, he also chose conflicting roles, no longer the protagonist of the love drama of dog blood, Liu Beishan, a small in Young You, Wei Yihang, who was terminally ill and a little rebellious in Send You a Little Red Flower, Wu Wanli, a little warrior who was a little angry in the early stage of Changjin Lake, each role is contradictory, not a dull role, making people love and hate.
So how can he get these good scripts, get these roles?
Because of popularity? Surely there must be such considerations, because of acting? The same age group is better than Yi Qianxi's acting skills, not to say much, but there are definitely many, so what is Yi Qianxi's basis?
I think it was probably because he dared.
He dares to abandon the title and heat of the traffic, retreat for more than two hundred days to play a role, he also dares to abandon the image, not afraid of people attacking his looks, dare to shave his head for the role, and then look at those stars who still maintain the trend of hairstyles in acting, there is no harm without comparison.
There is popularity, acting skills are not bad, but also dare to abandon the image, humble learning, the director has any reason not to choose him?
Now Yi Qianxi, it is very likely to become the first 10 billion box office Mr. after 00 in China, has fully realized the curve overtaking, no one expected that at that time, there were few small pot covers, and now it is firmly sitting on the top of the throne, and the future is unlimited.
Looking back at the history of Yi Qianxi's fame, he does not have any "plug-ins", just a steady and steady, from the ugly duckling to the four major walls, from the transformation of traffic marketing coffee to actors, Yi Qianxi is very clear about what he wants to do, how to do it, and what to give up, which is the most rare.
This issue ends here, if you like this issue, you can like and pay attention.