The opening "double and": the first "again", which is another backup draft, so the writing time is earlier than the unknown cycle of the time of the article, and it is possible that in our new media background has been "pressurized" for several months, but it may also be only hoarded for a few days; and then "again", this is another "ancient" buried pit, in the network label selection many years ago, it has been predicted that the network DJ, network producers will be expanded.
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Of course, we also need to remind (control), not to attack (output) but to prevent (royal) a wave: the whole text does not have a word to say that Internet singers, Internet songs, Internet labels, Internet DJs, Internet producers and even Internet celebrities, Internet "verbal agreements", And Internet parties are not good.
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However, even under the premise of double "and", we still do not think that this topic is outdated. Why? Because "network DJ" and "network producer" have never been a thing of the past. Instead, it's moving into a mainstream part, even going from "Online Only" to offline, as Internet singers and Internet pop songs once did—it's never just a stretch of Net-Label.
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Once upon a time... Never mind. Let's start with the era of Internet songs and Internet singers. The deliberate absence of double quotation marks here should be explained. In the early Y2K years, some people even traced back to 2003, which was established as the source of "internet" pop songs and "internet" hip-hop songs (but mainly Chinese pop-Rap), and a large number of "internet singers" instantly climbed to the top of Chinese traffic.
If you extend from "internet singer" to more "network XX", everything is based on the same or at least similar principles. Let's start with Internet singers, who usually refer to Internet independent musicians who do not show their faces offline (or do not perform offline activities, such as performances or other "announcements"), are only active on the Internet, and have not signed a contract with a professional company.
Please note that Internet singers must meet the above three conditions, and with many Internet singers accumulating rich results after their "debut", they may get the opportunity to sign contracts with professional artist management companies, record labels, and agency companies, or start reporting offline or even being invited to Livehouse performances, as large as holding personal concerts, etc. Most of the Internet singers who became popular in the early years or early ones have long been out of the "Internet", and some of them are busier than "big stars" offline.
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The so-called "internet songs" often become recognizable Chinese "sub-genres" in popular music and rap music because of some song elements that were identified as "non-mainstream" and "killing Matt" at that time, from lyrics, to cookie-cutter, per capita "stolen" Beats, to their singing voices, Verse singing, Hook said the reverse structure, etc., have consolidated the audience base.
Minors were the main audience of Internet popular songs and Online rap songs at that time, and because minors (most of them) did not have the ability to consume music, many online songs were nothing more than reasonable to bring profits to the company, and there was no way to bring their music to the scene of hundreds, thousands or even tens of thousands of people, so they had to be carried out in the form of pure network dissemination.
Net-Label, that is, the network label, can almost be regarded as the early music group "synthesis" of electronic music and dancing music in China and Japan, which is different from the definition of "network singer" and "network song" - the network label (Net-Label) is not defined because it is only active online and does not perform music under the line, this definition originated in Western countries, used to describe those musicians who have no physical company and no paper contract - as small as a QQ group. As large as N QQ groups.
It can be seen that although the network label also has a literal "playing the net" taste, but in fact it is not a derogatory term, and in real life, many network labels enjoy a fixed number of performances in the local area, or frequently hold Label-Night for themselves, and also imagine going out of the Internet and exploring the offline electronic music scene with artists, but in many cases, they will encounter the non-convenient results of unlicensed operation without a company and no contract with artists because of the larger scale. So many online labels will transform into truly independent labels after two to three years of development.
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In one fell swoop, let's take a look at web DJs and web producers. In fact, many internet DJs and network producers have created their own network labels, and they can always find a few like-minded but not necessarily "extravagant" freelance musicians who regard DJing and dance music production as their main business, why not establish an offline office (studio) environment, often no registered unit, report to each other for warmth, and promote the progress of independent music to some extent.
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Online DJs are often active on streaming music stations, Youtube channels or specific dance music websites, and the definition of online DJs is closer to that of online singers than the "unincorporated and unlicensed operations" of online labels (but online labels do not necessarily appear in offline activities).
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Yes, like online singers, online labels are those who only publish their Continual Mix audio on the Internet (such as on NetEase Cloud Music Radio, Youtube channel, Soundcloud, etc.), DJ videos (such as on Douyin, Kuaishou, etc.), but do not perform offline, and do not officially sign the company ' DJs – overseas, people also call online DJs bedroom DJ (another example, Soundcloud). DJ、Facebook DJ）。
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Don't think straight, though. Network DJs are also called bedroom DJs, but network producers are not equivalent to bedroom producers - bedroom producers, which means producers without studios, but it does not mean that they do not sign a company and do not have offline activities; while network producers are only active on the Internet, releasing musical works, but will not perform or monetize programs offline, and there is no group that contracts with companies, which is very common for producers, and is not unusual, rare, underground ("sewer").
Contrary to expectations, in recent years, online DJs have not only not reduced, from online to offline to get more and more active opportunities to appear, but also more and more, may be because of the influence of Yi Qing, may also be because of the needs of Chinese nightclubs "deformation", many DJs can only show their DJing talents on the Internet, and have no reason to "become popular" offline. At a time when capitalists are increasingly inclined to take data to the table to compare, it is unknown that network DJs will suddenly change from a neutral word to one of the synonyms for the DJ industry to drive backwards or even local volumes.
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