Qilu Network And Lightning News, October 27 (Shandong Tv Comprehensive Broadcasting Li Wei Cui Xiao) From November 5 to 10, the fourth China International Import Expo will be held in Shanghai. As the world's first import-themed national exhibition, CIIE is an international stage for global openness and cooperation, and its people-to-people exchange activities provide a rare new opportunity for Shandong Province's long-established brands and non-genetic inheritors with intangible cultural heritage to promote the foreign exchanges and going out of Qilu industrial and commercial culture with Confucian genes.
As an "old friend" of the Expo, the Department of Commerce of Shandong Province organized a total of 69 time-honored brands and intangible cultural heritage enterprises in the province to participate in the people-to-people exchange activities of the Expo. Two exhibition areas were set up respectively, Name-honored Shandong And Intangible Cultural Heritage Experience Center and Zhicheng Shandong Boshan National Cultural Export Base to display and disseminate excellent Qilu culture to the world, enhance the brand influence of Shandong time-honored brands and intangible cultural heritage enterprises, and help enterprises open up market space.
Shandong Time-honored Brand and Intangible Cultural Heritage Experience Center is located in Hall D-L217-219, Hall 6, Diamond Building, 8 meters of the exhibition hall, with an area of 774 square meters, which will be divided into three theme sections of gourmet Shandong, beautiful Shandong and healthy Shandong, with a total of 57 long-established and intangible cultural heritage enterprises from the province, focusing on displaying Qilu famous snacks, Qilu famous products, Lu wine, condiments, arts and crafts, clothing, nourishing health, authentic medicinal materials, traditional Chinese medicine culture, etc., and displaying the excellent cultural and ingenious products planted in Qilu land to Chinese and foreign guests.
Zhicheng Shandong Boshan National Cultural Export Base is located in the central square on the 0th floor of the National Exhibition and Convention Center (Shanghai) Pavilion, with an exhibition area of 108 square meters, and organizes 12 time-honored brands and intangible cultural heritage enterprises with glass, ceramics and glass products to display on-site. Show Boshan's Taoliu culture, Taoliu brand, Taoliu products, etc. to merchants at home and abroad, so that the radiant Damei Liuli will become the treasure of Shandong's dialogue with the world, let more exhibitors pay attention to the development of Boshan Taoliu, help the inheritance of Boshan Taoliu cultural industry, and boost the "Boshan Taoliu" to achieve fruitful results in the world. At the same time, in order to fully reflect the regional cultural characteristics of Shandong, it will show the world Shandong's rich cultural heritage and new development concept. In the design, the traditional and modern are deeply integrated, the dots, lines and surfaces are interconnected, the multi-dimensional space is created, and the design and construction work is being carried out in an orderly manner.
Since the second CIIE in 2019 set up a people-to-people exchange activity project, the Department of Commerce of Shandong Province has continued to organize time-honored and intangible cultural heritage-related enterprises in the province to participate in the exhibition. During the last Ciie Expo, the passenger flow in The Shandong exhibition area exceeded 100,000 person-times, the on-site sales achieved 6.0556 million yuan, and the intended order amount reached 50.13 million yuan. The two sessions of the Expo have obtained good exhibition and sales results, which has effectively promoted the time-honored and intangible cultural heritage-related enterprises in Shandong Province to go out to "buy the world and sell the world", spread Qilu culture, and tell the story of Shandong.