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Some people are dead and he's alive; some people are alive, he's dead.
October 5th, for Apple, is of great significance. On this day 10 years ago, The founder of Apple, Steve Jobs, passed away.
Unconsciously, 10 years have passed, and people still talk about Jobs wearing cashmere sweaters and jeans from time to time.
01
Childhood: Happiness and misfortune coexist
Jobs's childhood was unfortunate, his biological mother Joanne Siebel came from a wealthy family engaged in real estate, and his biological father Chandri also had a prominent family, and the combination of the two was perfect.
Jobs is a proper "rich second generation" who will have a happy childhood. However, fate will always catch it off guard. Jobs was sent by his parents to a very ordinary family, no extravagant life, high-end toys, and could only repair the second-hand car with his adoptive father.
At school, he was criticized by teachers for his pranks, and he was often bullied by other classmates, and various encounters made the original "rich second generation" look pitiful.
Being abandoned by his parents deeply hurt Jobs, left a shadow on his heart, and lasted a lifetime. As an adult, he also abandoned his daughter and left Lisa an orphan like him.
At the same time, Jobs was also lucky, and his adoptive parents loved him very much.
The adoptive parents respected Jobs's personal wishes very much, making Jobs realize that he was a smart person and extremely confident; the favor of his adoptive parents made him develop a self-centered personality from an early age, and also created Jobs's leadership; the adoptive father could make his own furniture and pursue perfection in his own designs.
Jobs was born rich, but lived in an ordinary family, where luck and misfortune coexisted.
02
After graduating from college, I made a philosophical summary of my life
Jobs was abandoned by his parents since he was a child, so he was always torturing: who am I, who am I, why did I come to this world, and what kind of person I want to be. These are the ultimate philosophical questions that the average person does not think about when they are young.
College is an important choice in a person's life. Stanford was right next to Jobs's house and would offer him scholarships. But he refused to go to Stanford, saying, "People who go to Stanford, they already know what they want." They weren't artistic at all, and I wanted to go to a more artistic and interesting school. ”
He eventually chose Reed University and dropped out six months later.
In a speech at Stanford University in June 2005, Jobs said, "I don't know what I want to do or how college can help me figure out my goals in life." But I was spending my parents' life savings, so I decided to drop out of school. I believe that everything will be fine. ”
Jobs also said he was lucky to have discovered something he liked to do very early on. He encourages graduates to persevere in finding things they really love. "If you haven't found it yet, then keep looking and don't settle down. Like everything about the 'heart', you'll know when you find it. ”
The speech was called a classic, and it was also Jobs's philosophical summary of his life.
03
Different from ordinary people's living habits and thoughts
Jobs had tried to be a vegetarian since high school, and in his freshman year, the books "A New Way of Eating to Protect an Asteroid" and "Non-Slimy Diet Therapy" deeply influenced him.
Jobs's eating habits were quite extreme, inducing vomiting, fasting, and even eating only one or two fixed foods for several weeks in a row. For a while, he had been eating carrots, and his skin gradually turned orange.
This lifestyle is unacceptable to us ordinary people, but he believes that vegetarianism is a philosophy of life: asceticism and minimalism.
Jobs spoke highly of Psychedelics: "I was in a magical time, and using Psychedelics was a significant experience and one of the most important things in my life. Psychedelics let you see the other side of the coin, and when the effects of the drug recede, you can't remember exactly what happened, but you know there is such a thing. ”
When Jobs came to Reed University, campus life in the United States was undergoing a fundamental transformation. The Vietnam War and its conscription boom are subsiding, and the theme of the dormitory talks is beginning to change to self-discovery and self-realization.
During this time, Jobs read a lot of books on Zen Buddhism and was deeply influenced by it. Here and Now, in particular, is a book about the beauty of meditation and hallucinogens. Jobs said: "This book is profound, it has transformed me and many friends. ”
04
The untimely death is regrettable
Jobs also has human weaknesses, emotional instability, will add bad words to colleagues, and never admit mistakes; do things willfully, after diagnosing the tumor, make a diet plan for himself, try to eat horse dung, ask for a psychic medium and other methods, miss the best treatment period, and miss life.
To outsiders, Jobs was rather ironic. Such high-ranking intellectuals are extremely anti-intellectual. He was adamant about his choice, to the point of stubbornness.
We can understand it this way: In Jobs's view, solving tumor problems is the same as solving product problems. He died not of anti-intellectualism, but of the once great paranoia.
Jobs addressed the issue in a 2005 Stanford speech when he was 17 years old and read a sentence: "If you treat every day as if it were the last, one day you will find you right." ”
This sentence affected him all his life, and every morning since then, he has looked in the mirror and asked himself, "If today were my last day, would I do what I wanted to do?" "If for a while the answer is no, he will make a change."
Yes, in the face of death, all external desires, anger, fears and other things will disappear and will only follow the heart.
Jobs's last words were: "In the eyes of the world, I am their role model... Lying in my hospital bed at this moment looking back on my life, I know that the public recognition and wealth I was once proud of was so pale and meaningless in the face of impending death. ”
Oh, yes! For anyone, health is the most important, once lost, irreparable, we deeply regret the untimely death of Jobs. The ultimate goal of one's pursuit should be happiness, happiness, and no other.
05
"We always choose the technology of spring"
Innovation is the core competitive advantage, with this advantage exists, in order to always be proud of the world. Jobs was known for his innovative spirit, with fans all over the world and growing in the 10 years since his death.
Jobs founded Apple in 1976, and in 1985, the CEO he recruited himself secretly joined the board of directors to drive Apple out, and Apple deteriorated.
Jobs prompted Apple to buy NeXT, the company he founded after he left, and entered the board. In 1997, Jobs returned to Apple to take the helm again, and Apple avoided the doom of bankruptcy.
Jobs was always extremely bold in adopting solutions that were not mainstream at the time, and paranoidly believed that they were the direction of the development of the times.
In Jobs's own words, "We always choose the technology of spring."
Jobs repeatedly pointed out during his lifetime: "The biggest difference between leaders and followers is innovation." ”
It was innovation that allowed him to save Apple time and time again and subvert the entire IT world.
Whether it's the early Mcintosh, the amazing iMac series, and then the familiar iPod, iPhone and iPad. These amazing product designers and creators are Jobs.
Marx said: Every era and society needs to have its own great figures, and if there is no such figure, it must create such a figure.
Jobs was a successful entrepreneur, a great businessman, a genius who changed the world, and this Silicon Valley figure left us with an unrepeatable legend.
Jobs's departure is the fall of a generation of legends and the loss of mankind, but his "keep hungry, keep stupid" has become the motto of countless people; the design concept of aesthetic supremacy has been enshrined by countless people.
After 10 years, countless people still remember him and commemorate him. Although the Slovaks have passed away, the afterglow is gone.