Source: Consumer Review Network (ID: XFPL1894)
Compilation: Pills
On October 23, the "National Treasures Exhibition season" was broadcast as scheduled, with a familiar stage for the audience and friends, a familiar "001 docent" Zhang Guoguo, and a familiar ShuijingFang.
It is reported that this is the third time that Shuijingfang and "National Treasure" have joined hands, in this season, the new collection will be one of the representatives of Shuijingfang, debuting on the national treasure stage, inheriting Chinese culture, and guarding 27 top national treasure heavy weapons.
<h1 class="pgc-h-arrow-right" data-track="4" > pays homage to national treasures with fragrant treasures</h1>
Since the first season of "National Treasure" was launched, Shuijingfang has been associated with it for three years, shaping a distinct national treasure imprint in a diversified form, and exploring and moving forward on the road of cultural inheritance and innovation. In this season's program, there is a new collection of Shuijingfang to guard the national treasure and guard the historical context.
The consumer Jun learned that on September 9 this year, the new collection was officially launched, from the wine body to the taste, from the packaging to the cultural connotation have completed a new transformation, shouldering the strategic significance of opening the era of high-end large items in Shuijingfang. The relevant person in charge of Shuijingfang said that one of the goals of the new collection is to become the most culturally rich large item in China's high-end liquor.
The collection is not a complete new product. In fact, as the seventh generation of the traditional brewing technology of Shuijingfang, Lai Dengliang's masterpiece has been launched in 2003, and the collector's edition was upgraded in 2017, making an important contribution to the high-end value of Shuijingfang.
This new collection with a market suggested retail price of 1399 yuan takes "Chen Xiang Round" as a dual expression of quality and connotation, and hopes to "create the future at the extreme".
<h1 class="pgc-h-arrow-right" data-track="600 years of inheritance > dialogue civilization</h1>
Each issue of "National Treasures Exhibition and Performance Season" uses a theme to connect cultural relics of different time and space, and the creators and performers of national treasures use the form of art to let the millennium cultural relics travel through time and space and be reborn. The first exhibition performs Wang Ximeng's "A Thousand Miles of Rivers and Mountains" volume, Nie Er violin and Zhaoling Liujun, and a series of youth stories about national treasures lament the 5,000 years of Chinese civilization.
Just as wang Ximeng's "A Thousand Miles of Rivers and Mountains" volume re-emerged, spanning several years, the protection of Shuijingfang has always been there, and this adherence to this original intention is echoing the 600-year-old traditional winemaking technique. As the guardian of national treasures, Shuijingfang has been passed down for 600 years and guards the spirit of China.
It is understood that Shuijingfang has a nationally certified tangible cultural heritage - Shuijingfang Museum, and a national intangible cultural heritage - Shuijingfang wine traditional brewing technology, and has been guarding the "double heritage" for 600 years. As early as 2018, Shuijingfang established the first intangible cultural heritage protection fund in the domestic liquor industry, and launched many actions around "intangible cultural heritage".
<h1 class="pgc-h-arrow-right" data-track="8" > consumer review views</h1>
With the favorable disclosure of Shuijingfang's reported performance, Shuijingfang's development has continued to move: in August this year, a high-end liquor sales company was established by 25 big businessmen; in September, The new collection of Shuijingfang was officially launched; at the same time, the brand level is also synchronized, and the "Masters" + "City Tournament" in the tennis field go hand in hand.
In addition, Shuijingfang has been associated with "National Treasures" for three consecutive years, and recently reached a strategic cooperation with the "Chengdu International Poetry Week" for three consecutive years, which will explore ways to protect culture from the field of poetry, and will hold the opening ceremony of the 8th Chengdu Intangible Cultural Heritage Festival at the Shuijingfang Museum on October 28.
It can be seen that because shuijingfang continues to expand its performance scale, it has more space and offensive tension for the brand to play, and also has a stronger resource control ability and market confidence. Relying on a series of super IP resources, it forms in-depth communication with the target group.
The appearance of this new collection in the "National Treasure Exhibition season" is also a breakthrough in the upgrading of Shuijingfang in cultural marketing, constantly adhering to the promotion of its own brand value in inheritance and innovation, and digging deep into the high-end brand value recognized by consumers in the new era.
With the launch of "National Treasures in the Exhibition Season", the "Guardian" story of Shuijingfang will also begin a new chapter, what do you think?
(Circle cards have been added here, please check out the today's headlines client)