Spring season, picking season. How long has it been since you experienced the wild life of being close to the countryside and picking hands-on during the special period of covid-19?
A few days ago, the morning news · The thoughtful reporter walked into the "Strawberry Girl" manor located in Baihe Town, Qingpu District, Shanghai, and picked sweet and delicious high-quality strawberries with "Strawberry Girl" Zhou Yu, and also tried to make beautiful and delicious strawberry bouquets and handmade DIY strawberry cocktails, bringing a different "cloud" picking experience.
<h2>"Strawberry Girl" Zhou Yu's day</h2>
As the benchmark figure of Qingpu White Crane Strawberry, "Strawberry Girl" Zhou Yu has always been rooted in this land she loves. Qingpu District Baihe Town has the reputation of "China's strawberry town", Zhou Yu, as a native of Qingpu, has helped his parents who are farmers to plant strawberries and pick strawberries together since the age of 13, and resolutely gave up the aura of professional white-collar workers after graduating from college, and constantly released their focus and love on strawberries.
■ "Strawberry Girl" Zhou Yu
Whether it is the earliest trial planting of "Red Face" strawberries, or the introduction of the new favorite "White Strawberries" of Internet celebrities, or the development of new products strawberry bouquets, Zhou Yu has been committed to bringing high-quality, sweet strawberries to more people, with his enthusiasm, professionalism and technology, leading more than 2,300 farmers in Baihe Town, Qingpu District, to feed this land.
During the epidemic, how did the "Strawberry Girl" Zhou Yu spend her day? In fact, as early as the night before the picking, Zhou Yu had already arranged all the work of the next day, counted the orders of the online store, and distributed the subdivision work of more than 20 people on the second day of the manor, from picking to packaging to delivery, she needed to arrange it in place.
At six o'clock in the morning of the next day, Zhou Yu and the berry farmers on the manor started a busy day, because the strawberries picked early in the morning were the freshest and most delicate; around 6:30, the people responsible for packaging in the manor would all be in place, and the "Strawberry Girl" manor was also a local agricultural economic organization that helped solve the employment of some disabled people, and the packaging of strawberries was completed by them.
■Freshly picked strawberries
Zhou Yu has strict requirements for the transportation of strawberries: "Most areas of Shanghai try to ensure that the strawberries picked on the same day are delivered on the same day to ensure the best taste and edible experience of strawberries." ”
In addition to these tasks, Zhou Yu also needs to ensure that every link is of quality and quantity. In the special period of the epidemic, she will advise all personnel to wear masks and gloves when picking, so that customers can rest assured, which is also the detailed homework that the "Strawberry Girl" manor must do every day to ensure food safety.
<h2>"To be a brand requires the spirit of craftsmanship, and to do agriculture, it needs the spirit of craftsmanship</h2>."
In previous years, it was the busiest time for the "Strawberry Girl" estate.
Monday to Friday is generally based on the company team's team building, picking activities, Saturday and Sunday, the city's family outings will also flock to, not only busy to take care of the picking, but also to provide farm services for everyone, simply busy to fly.
Zhou Yu said frankly that the sudden outbreak of new crown pneumonia this year has had a great impact on the sales and picking of strawberries. "In February and March, when the epidemic was the worst, our original picking and farm activities were all cancelled, plus strawberries are different from other crops, not a necessity of life, and strawberries are concentrated in March and April, so the impact of the epidemic on production and marketing is still relatively large."
During this period, "Strawberry Girl" is also trying to expand the online channels of strawberry sales, "Strawberry Girl" Zhou Yu, as a celebrity in Baihe Town, began to try online live streaming with goods. "We already have an online store sales part, so live broadcasting can increase and expand the customer base on the basis of the original customers; it also allows everyone to further understand the strawberry picking process and our brand's strict control of food safety."
■ "Strawberry Girl" Zhou Yu live broadcast is in progress
Online live broadcast with goods, Zhou Yu and the grandmother mothers in charge of picking together in the strawberry greenhouse busy, grandmothers are responsible for picking, she wears a mask for mobile phone live broadcast, the Qingpu white crane red strawberries, white strawberries, through the small mobile phone screen, recommended to more friends.
In Zhou Yu's view, bringing goods online is not just about selling strawberries.
It is not difficult to sell strawberries through live broadcasting, but it is difficult to deliver strawberries to customers in a timely and quality manner. Because strawberries are so delicate, there are very strict requirements for the mode of transport, the time of transportation and the cold chain during transportation.
In order to let customers eat high-quality strawberries, the information and feedback given by each customer will be carefully recorded by Zhou Yu. In the event of a special time period, such as a sudden rise in temperature, worried about the quality of strawberries during the delivery process, Zhou Yu's "Strawberry Farm" will also arrange special personnel to conduct after-sales return visits through text messages and telephones to ensure customer satisfaction with the quality of strawberries. Zhou Yu believes that to be a brand requires the spirit of craftsmanship, and to do agriculture requires the spirit of craftsmanship.
At present, the "Strawberry Girl" manor is also actively resuming work and production while fighting the epidemic. Zhou Yu said: "The manor will gradually open strawberry picking, but only a small number of passengers, to the garden to pick need to make an appointment in advance, the daily individual passenger flow into the park to pick is controlled within 100 people, and every friend who enters the park to pick will have a temperature measurement." While resuming work and production, we will not relax our anti-epidemic work. ”
<h2>"The younger generation of farmers should jump out of the existing pattern and make their own innovation points</h2>."
As we all know, strawberries are sweet in image and sweet in taste, and there are few such "fruit queens" who do not love. Zhou Yu said that strawberries are delicious but delicate, compared with other crops, there are characteristics such as warm and cold and afraid of heat; strawberries contain high moisture, and fruits with soft skins are generally more prone to decay, but strawberries will dry and shrink after losing water. Therefore, whether in the strawberry cultivation process for more than ten years, or in the process of packaging and transportation of strawberries, the Qingpu white crane berry farmers represented by the "strawberry girl" have accumulated very rich practical experience.
■White strawberries are more delicate than traditional red strawberries
In Zhou Yu's "Strawberry Girl" estate, the soil where strawberries are grown has been planted for half a year and a half a year, "because if the strawberries are continuously planted, the soil nutrition will decline, and the diseases and insect pests will be very serious." So we maintain and improve the soil every year. And the soil, like the human body, contains beneficial bacteria and harmful bacteria, and while killing harmful bacteria through high-temperature fermentation, it is also necessary to put some organic fertilizer. Through the high temperature fermentation of organic fertilizer, the taste is fragrant, and then add biological bacteria, and then return such organic fertilizer to the field. Therefore, not all strawberries are the same, but there are still differences in strawberries," Zhou Yu said confidently.
The reporter noticed that in the manor of "Strawberry Girl", many of the berry farmers engaged in picking work are aunts and mothers in their sixties and seventies, and Zhou Yu said with a sense of responsibility and crisis:
If you want to continue to eat the best strawberries, the cultivation of agricultural talents is very important. In recent years, our municipal agricultural committee and district agricultural committee have trained many new professional farmers, and in order to attract these outstanding agricultural talents to the countryside, it is necessary to increase policy support.
In the view of "Strawberry Girl" Zhou Yu, the value of strawberries has expanded beyond strawberries. Zhou Yu feels that the younger generation of farmers should jump out of the existing agricultural pattern and make their own innovation points.
■Strawberry flower box making
Therefore, since 2012, Zhou Yu has tried to make new products such as strawberry bouquets and strawberry flower boxes. In the process of live broadcasting, Zhou Yu made a bouquet of strawberries for everyone, combining both beautiful and delicious strawberries with flowers, and also with exquisite small colored lights, which not only loves life, pursues beautiful ingenuity, but also satisfies the taste buds of foodies, and more effectively expands the peripheral value of strawberries, which can be described as a lot of things.
Zhou Yu, who has focused on strawberries for more than ten years, is also a person who loves life very much. She also mixes strawberries and wine to enjoy a drink even on an idyllic farm. At the live broadcast site, Zhou Yu's strawberry cocktails are mixed with mature and sweet strawberries and tequila to make a fruity and colorful concoction drink, whether it is an afternoon tea party or a date drink, which is very popular.
In the manor of "Strawberry Girl" Zhou Yu, the sweet story about strawberries continues to be staged...