Speaking of Honda Civic, I believe that Honda fans will think of Type R for the first time, and when it comes to Type R, I believe that everyone will think of NSX Type R for the first time, which can be said to be the strongest high-performance model on the Honda altar. The well-known Civic Type R is actually only Honda's third Type R model. Because Honda's second Type R masterpiece is the third generation of INTEGRA (type) Type R (DC2). The fourth-generation INTEGRA Type R (DC5) has shined in a variety of motorhome races around the world. Unfortunately, this extraordinary legendary high-performance sports model was discontinued as early as 2006 due to emissions and other reasons. Fortunately, in 2007, Honda's third-generation Civic Type R (FD2) was born, which also made Honda's high-performance fans let go of a hanging heart.
Today, more than a decade later, Honda has also begun to follow the trend and join the "Twins car" team in the Chinese auto market. As a result, Guangqi Honda and Dongfeng Honda also launched their "Twins cars" respectively. For example, CR-V and Haoying, Fit and Rifle Sauce, Accord and INSPIRE, Guandao and UR-V, etc., that is to say, only the Civic is temporarily without "Twins car". However, guangqi Honda has recently decided to continue the story of the legendary INTEGRALGRA with the Civic's "Twins car", so that its nirvana has been reborn.
According to the analysis, the length of the Guangqi Honda model is 4689mm, the wheelbase is 2735mm, compared with the Length of the Civic only increased by 15mm, so everyone can basically guess that the chassis of the two is basically the same. However, from the appearance point of view, the appearance of the type will indeed be more fresh and sporty than the Civic. After all, the shape of the new Civic looks closer and closer to the Accord, and it is becoming more and more mature.
The shape of the style, although it is roughly the same as the Civic, will appear more sporty in many details. Especially in terms of body color, the optional colors of the styling can be said to be designed for young consumers. Compared with the body color matching of the Civic, it is really more YOUNG.
In terms of power configuration, the model is also equipped with a 1.5T turbocharged engine, which is also divided into high-power and low-power versions. In addition to the CVT transmission, there is also a 6-speed manual transmission to choose from. That is to say, the new generation of Civic can give you, my type can give you the same, and what Civic can't give you, my type can give you.
After all, there are still blood-soaking manual transmissions available on the previous generation of Civic hatchback models, and there are only manual transmissions on the top models. The prospective owners who have booked the Civic hatchback are indeed mostly hand-operated models. Therefore, I have reason to believe that after the new generation of Civic is missing a manual transmission model, the manual transmission model of the model will immediately attract some young consumers who are ready to buy the Civic.
In fact, fans who know the history of honda's Type R series must know that INTEGRA was born with sports. Especially from the DC2 model, its frame rigidity is much stronger than the Civic, and the two-door setting also makes its car weight much lighter than the Civic. Finally, coupled with the suspension tuning of the partial motion, INTEGRA was stronger and more athletic than the Civic at the birth.
So that after the last generation of INTEGRA Type R (DC5) was discontinued, there are still many car owners and auto media to compare it with the new generation of Civic Type R (FD2), and the result is that THETEGRA Type R is slightly slower than the Civic Type R, but there is no lack of thinking, a 5 to 6 years ago, compared to the latest car, it is still not much worse, it can be seen how advanced its performance control is.
However, these are all the history of that year, and today's INTEGRA (Guangqi Honda's type) is no longer the INTEGRA of the past, it is just a Civic with a different name. Therefore, for those Honda loyal fans who want to pursue high performance, the type and Civic should not be too different. And for consumers who know nothing about Honda's historical models, there may be more stories to tell. After all, Civic has always been selling in China, I believe that consumers will mostly be a little greedy for the new and forget the old when facing new products and common products.
Guangqi Honda has a special "Sport" model to choose from, which has a unique blackening kit, including blackened mirrors, door handles and small tails, to make the whole car more sporty (also equipped with BOSE sound system). Therefore, the type of "youthful" and "sporty" as the selling point of the product will still have more advantages than the "mature wind" of the Civic.
However, The Civic seems to have the same choice of kits, which is a bit embarrassing. However, take the CR-V, which is very popular in the compact SUV segment, its highest monthly sales from March to August this year reached 28,300 units, with an average monthly sales of about 14,383 units. The highest monthly sales of Haoying from March to August this year reached 14,600 units, and the average monthly sales volume also reached 10,850 units. It can be seen that Honda's "Twins" dual-car strategy can indeed help the overall sales of a car.
In addition, according to the model and pricing strategy of Dongfeng Honda and Guangqi Honda", the model pricing of Guangqi Honda seems to be more favorable than that of Dongfeng Honda. If the type can really be more favorable than the Civic in terms of pricing, it is estimated that it is not impossible to catch fire.
Besides, whether it is the cake of the Genre that moves the Civic, or the influence of the Civic has become higher due to the birth of the Genre, this will be a win-win result for Honda China to increase the overall sales of the model.