10 years ago, when Song Yang first visited The Huangguoshu Waterfall in Guizhou, it was a day trip, because there were no more excursion options than to take a look at the waterfall. Today, as the deputy general manager of Mafengwo Tourism Guizhou Company, she can provide tourists with more tourism solutions, so that tourists can not only stay, but also swim in depth.
From "taking a look" to "staying down", the changes in tourism methods witnessed by Song Yang reflect the changes in Guizhou's tourism market in recent years. The rich and diversified tourism products make more and more tourists choose to appreciate the colorful Guizhou in a deeper way.
As a major traffic artery, the expressway in all directions has injected new momentum into the development of Guizhou's cultural tourism industry. With the completion and opening of the Pingtang Special Bridge, the construction of the "Ring-Guizhou Expressway Circle" has been gradually improved, and the development of tourism in Guizhou has been put on the highway.
"Can't live down" was once a bottleneck restricting the development of tourism in Guizhou. Zhu Xi, general manager of China Youth Travel Service Co., Ltd. in Guizhou Province, said that in the past, the travel agency's route had a short stay time at each location, and it was impossible to move consumption and retain tourists.
Song Yang introduced that according to the data analysis of the tourism platform, the current tourists are no longer satisfied with the "horse and flower" tourism, but pay more attention to the sense of experience in the trip. This means that the basis for attracting tourists to "stay" is to guide them from shallow viewing to deep experience.
Zhu Xi said that the infrastructure of most tourist attractions in Guizhou has been perfected, and what needs to be done now is to create tourism products and enhance the comprehensive attractiveness. In recent years, in order to make tourists willing to stay, Guizhou Province has explored the creation of single destination products, for example, using surrounding supporting facilities to allow tourists to stay in Zunyi for one or two nights through red tourism.
Tourists are happy to go to Guizhou to "punch in", which also attracts Guizhou nationals who go out to work to a certain extent to return to their hometowns for employment.
Chen Liucui, a docent of the Qingyan Ancient Town Scenic Area, is a young man who is employed at the doorstep of his home. In her impression, when she was a child, Qingyan Town "did not have street lights, and everyone did not want to walk in the town at night, and they all wanted to move out." In 2016, the town had a restored small square and bright street lights. The gradual improvement of the infrastructure in her hometown prompted her to return to her hometown.
Chen Liucui introduced that more than 90% of the employees of Qingyan Ancient Town Scenic Area are surrounding residents, "everyone is doing explanation work here, opening small shops, and really achieving employment at the doorstep of their homes."
Riding the "express train" of tourism development, silver jewelry artist Zhang Jin came from his hometown of Huangping County in Qiandongnan Miao and Dong Autonomous Prefecture to work in Qingyan Ancient Town, 200 kilometers away. Zhang Jin said that ethnic minority women in their hometown like to wear silver jewelry, and later saw that some people sold these silver products to Europe, foreigners regard these as treasures, "I just want to go into the tourist area, make silver jewelry more fashionable, modern, more people use it, let it glow as it should be."
Guizhou Province has planned a blueprint: during the "14th Five-Year Plan" period, guizhou will be built into a colorful tourism strong province and a strong province with national characteristics and culture, tourism industrialization will be rotated together with the "four wheels" of new industrialization, new urbanization and agricultural modernization, and efforts will be made to build an international first-class mountain tourism destination and a domestic first-class holiday and health destination.
Zhu Xi feels that tourism has really reached a high level in Guizhou. He had just finished his rural tourism inspection in Qiandongnan Prefecture and returned to Guiyang non-stop to attend the inaugural meeting of the Tourism Vocational Training Committee of the Guizhou Tourism Association. "Talent is very important, after the establishment of the special committee, specially selected talents from the incumbents for training, in addition to the training of tour guides, hotels, etc., it also involves the research and development training of tourism products." He said.
Rooted in Qingyan for 13 years, the silver products designed by Zhang Jin have not only become souvenirs for tourists in the ancient town, but also appeared on the stage of international conferences. At the China International Big Data Industry Expo held in Guiyang in May this year, her "Baifuku Cup" was selected as a souvenir for the expo to delegates from all over the world.
She just finished a work that took 4 months. She said that when designing, in addition to inheriting the national culture, there is also "the meaning that everyone can understand, the country is prosperous, and the family has more than one year."
Yin Xining, trainee reporter of China Youth Daily and China Youth Network Source: China Youth Daily
Source: China Youth Daily