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Empowering new agricultural formats with a digital model, Zuo Zheng, vice chairman of the Chengdu Municipal Committee of the Chinese People's Political Consultative Conference, inspected Xinjin

author:Chengdu Xinjin

On April 21, Zuo Zheng, vice chairman of the Chengdu Municipal Committee of the Chinese People's Political Consultative Conference, and his party visited Xinjin to inspect the situation of "Ten Major Projects of Happiness and Beauty - Empowering New Agricultural Formats with Digital Models". Jiang Li, chairman of the District CPPCC Committee, Wang Sheng, director of the Tianfu Agricultural Expo Park Management Committee, Zhang Ning, vice chairman of the District CPPCC Committee, and other district leaders accompanied him.

Empowering new agricultural formats with a digital model, Zuo Zheng, vice chairman of the Chengdu Municipal Committee of the Chinese People's Political Consultative Conference, inspected Xinjin

▲Inspection site

Zuo Zheng and his party successively inspected the Tianfu Agricultural Expo Innovation Center, Tianfu Nongbo Island, Fish farming field- fish and vegetable symbiosis farm, Zhanghe Orchard Sub-sharing Farm and other points, and learned in detail about the construction of Tianfu Agricultural Expo Park, the digital construction of the main exhibition hall of the Agricultural Expo and the Field Exhibition Area, the digital empowerment of the agricultural industry chain, and the "Internet + sharing economy" of the shared farm. Zuo Zheng pointed out that the construction of the Tianfu Agricultural Expo Park is a political task entrusted to Chengdu and Xinjin by the provincial party committee and the provincial government, and the first is to speed up the construction of major projects such as the main exhibition hall of the agricultural expo to ensure the successful holding of the agricultural expo in September this year. Second, it is necessary to vigorously implement modern rural industries and promote the implementation of the strategy of rural revitalization. The third is to combine the digital model to empower new agricultural formats and promote the construction of agricultural expo parks to improve quality and efficiency.

After the on-site inspection, the inspection representatives held a discussion and exchange meeting together and listened to the report of Xinjin on the ideas of China's Tianfu Agricultural Expo Park and the construction of rural brains.

Empowering new agricultural formats with a digital model, Zuo Zheng, vice chairman of the Chengdu Municipal Committee of the Chinese People's Political Consultative Conference, inspected Xinjin

Since the beginning of this year, Xinjin has taken the implementation of the Ten Major Projects of Happiness and Beauty as the traction, based on polishing the "golden signboard" of Sichuan Agricultural Province, adhering to the digital thinking, digital technology and digital mode to empower new agriculture, and injecting new momentum and new vitality into the development of urban modern agriculture.

Consolidate the digital infrastructure backplane

■ Improve the digital infrastructure support, build 200 kilometers of communication pipelines, supporting more than 80 optical boxes, 431 communication base stations, and plan and lay out 10 5G base stations in the core area of the Agricultural Expo Park.

■ Build 3,000 mu of smart fields such as remote sensing of agricultural conditions, intelligent irrigation, and agricultural machinery navigation, and implement the intelligent transformation and upgrading of facilities and equipment such as the main exhibition hall of agricultural bloggers, the spotted bamboo forest scenic spot, and the Tianfu Agricultural Expo Innovation Center.

■ Improve the functions of intelligent parking, electronic access control, intelligent fire protection, electronic patrol, security monitoring, digital simulation, etc., realize the real-time situation of key projects in the park, "one screen overview, multi-point link", and lay the foundation for "data production, data management, and data decision-making".

Empowering new agricultural formats with a digital model, Zuo Zheng, vice chairman of the Chengdu Municipal Committee of the Chinese People's Political Consultative Conference, inspected Xinjin

▲Tianfu Agricultural Blogger Exhibition Hall

Implant the engine of digital production technology

■ Introduce a number of "Chinese character" science and technology innovation platforms such as the teaching and scientific research base of the Central Party School, the Sichuan Modern Agricultural Production and Research Institute of China Agricultural University, and the achievement transformation base of the Chinese Academy of Agricultural Sciences, and link the front-line resources of digital agricultural innovation.

■ Introduce Sinochem Group, build MAP technical service center and demonstration farm, provide intelligent fertilizer, customized plant protection, quality traceability, online purchase and sales and other digital services of about 10,000 mu, and promote the grain and oil industry to increase production and efficiency.

■ Introduce New Hope Group to carry out 5G digital intelligent feeding and building pig breeding demonstrations, and challenge the "three limits" of pig industry breeding density, logistics costs and output efficiency.

■ Introduce the achievement transformation base of the Chinese Academy of Agricultural Sciences and the Sino-Israeli-Jinhui project, and implant systems such as intelligent irrigation of water and fertilizer, intelligent control of light, intelligent agricultural Internet of Things, intelligent horticultural robots, etc., to improve the comprehensive benefits of the fruit and vegetable industry.

Empowering new agricultural formats with a digital model, Zuo Zheng, vice chairman of the Chengdu Municipal Committee of the Chinese People's Political Consultative Conference, inspected Xinjin

▲Sinochem MAP Technical Service Center and Demonstration Farm

Promote the restructuring of digital supply chains

■ Guide the Internet head enterprise 58 Group to cross-border villages, build a 58 science and technology agricultural headquarters base, synchronously import 400 million user classification information from platforms such as 58 tongcheng and 58 tongzhen, cooperate with the Chinese Academy of Sciences to establish a big data platform for the whole industry chain, accurately dock online and offline matchmaking, expand the traditional single retail sales channel of agricultural products to O2O omni-channel touch network sales, and reconstruct the "Chuanguo" industrial supply chain with "new traffic + new agriculture".

■ Guide the founders of the fishing and cultivating project to create new farmer IP through WeChat public accounts, Douyin video numbers, etc., screen high-net-worth buyer groups, dock the market demand of segmentation, develop more than 1 million fans, and sell their vegetable and fruit products through WeChat public accounts at a price 5 times higher than the market price during the epidemic in 2020, achieving annual sales of more than 5 million yuan, and forming a new agricultural product supply chain of "simple process, quasi-supply and demand, and stable customer base" with self-media sales.

Empowering new agricultural formats with a digital model, Zuo Zheng, vice chairman of the Chengdu Municipal Committee of the Chinese People's Political Consultative Conference, inspected Xinjin

▲Fish farming field - fish and vegetable symbiosis farm

Carry out digital format model innovation

■ In accordance with the concept of "Internet + sharing economy", introduce "three ways and one si" (prefabricated construction supplier Tuyuan, rural tourism homestay operation platform Tujia, rural products online sales platform Tuli and offline hotel management operator Sweeden) to create a shared farm in Zhanghe Village.

■ Copied the model to Xiaojin County, Aba Prefecture, which was helped by Xinjin, and built the "Apple Sharing Farm" in Mulan Village, driving 616 local households and 2220 farmers to increase their income on the spot, realizing "hematopoietic" poverty alleviation, and being selected as a typical case of poverty alleviation in the Central Party School and promoted in 17 provinces and cities across the country.

■ The incubated Xintuyuan Company has obtained investment from Sino-Ocean Capital and is planning to land on the ChiNext Board, forming a digital business model innovation model with "Internet thinking" to revitalize "hollow villages" and bring wealth to "poor villages".

Empowering new agricultural formats with a digital model, Zuo Zheng, vice chairman of the Chengdu Municipal Committee of the Chinese People's Political Consultative Conference, inspected Xinjin

▲Zhanghe Orchard Shared Farm

Create a "1+1+N" rural brain platform

■ Relying on the Tianfu Agricultural Expo Park, it links the funds, talents, technologies and markets of people, land, goods and cities in rural areas, and realizes the two-way online and integrated symbiosis of rural and urban resources.

■ "1", relying on the Tianfu Agricultural Expo Park, build an online platform for exhibition, live broadcasting and trading, unite head enterprises, integrate design and development, manufacturing, brand building, marketing promotion, warehousing and logistics and other whole industry chain resources, promote the docking of agricultural supermarkets, agricultural cooperatives and agricultural exhibitions, give partners a variety of sales channels, and boost sales and brand effects.

■ "1", under the traction of the online order of "Digital Agricultural Expo", uses sales data, browsing data, customer data to link the three ends of production and processing, transportation and distribution and consumption, and builds an open digital supply chain system "from the field to the tip of the tongue".

■ "N", mainly including production and marketing docking, accurate rewards, land direct access, inclusive finance, rural headlines, digital online, etc.

Empowering new agricultural formats with a digital model, Zuo Zheng, vice chairman of the Chengdu Municipal Committee of the Chinese People's Political Consultative Conference, inspected Xinjin

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