Per reporter: Ren Fei Per editor: Xiao Ruidong
Sturgeon roe is recognized as the world's top source of caviar, and behind it lies the booming business opportunities of trillions of industries. However, compared with the vigorous development of other economic fish, the cultivation of domestic sturgeon is like walking on thin ice, which is a harsh breeding condition and a difficulty in expanding production under the tightening of the investment end.
Li Jun, general manager of Runzhao Fisheries, said that promoting the digital transformation of traditional breeding technology is actually a strategy for enterprise innovation and development, and can also create more investment opportunities for the layout of the whole industrial chain under the "company + farmer" model.
<h2>The domestic sturgeon industry is in the ascendant</h2>
"The artificial breeding conditions of sturgeon are extremely harsh, and the domestic breeding technology is blank in the 1990s, but it has begun to be large-scale aquaculture abroad, and high value-added operations on sturgeon eggs have been carried out." Li Jun, general manager of Runzhao Fishery, said in an interview with the "Daily Economic News" reporter that in order to vigorously develop the sturgeon industry, technological breakthroughs in all links are indispensable.
Li Jun said that in recent years, China has conducted systematic research on sturgeon, and the key technologies in the development of the industry in the "species, breeding, breeding, and addition" links have been broken through one by one, forming an industrial technology system including the domestication of indigenous species, the introduction of fine species, hybrid breeding, artificial breeding, breeding and stocking, commercial fish breeding, and deep processing of products, and gradually developed into a world-renowned sturgeon industry power.
As a national high-tech enterprise, the initiator of the China Sturgeon Industry Alliance and the provincial key leading enterprise of agricultural industrialization in Sichuan Province, Runzhao Fishery has spent more than ten years in the sturgeon industry, and has established a whole industrial chain system of sturgeon, from the breeding and breeding of sturgeon, caviar and sturgeon products to the sales of all levels, and actively promote the development of the sturgeon industry.
It is reported that in 2017, the global production of artificially farmed sturgeon was close to 100,000 tons, and the production of Chinese-farmed sturgeon accounted for 84%. At present, Runzhao Fishery is the mainstream supplier of caviar in Europe and the United States, its Fusta caviar has a global caviar market share of about 7%, the main consumer groups are domestic and foreign star hotels, high-end restaurants and individual consumers, fusta caviar has been supplied to more than 20 countries and regions around the world.
Talking about the hardships of market expansion, Li Jun was deeply touched by the difficulties of early "pioneering". The first thing to do is to create good conditions for sturgeon farming, and site selection is very important. Tianquan County is located in the transition zone from the Sichuan Basin to the eastern slope of the Qinghai-Tibet Plateau, with abundant cold water resources and good climatic conditions, which is very suitable for the growth and industrialization of sturgeon.
Runzhao Fishery site here, Li Jun said that on the one hand, can use the good natural resource conditions of Tianquan to breed sturgeon fingerlings on a large scale to ensure that the caviar processing project gets sufficient and sustained supply of raw fish; on the other hand, through the sturgeon breeding and processing project, it can quickly drive the development of related industries in the surrounding areas and make positive contributions to local economic development.
<h2>Digitalization empowers sturgeon to operate in the whole industry chain</h2>
Although the development of domestic sturgeon farming technology is changing with each passing day, the test for enterprises is huge if they want to move closer to large-scale operation and move towards the whole industrial chain. Li Jun said frankly that the development of the domestic sturgeon industry is in the ascendant, and promoting enterprises to higher quality development depends on technological innovation, especially to promote the transformation of traditional aquaculture to digitalization.
"The use of digital means to empower wisdom can better play the industrial integration and drive the surrounding resources to form an upward synergy, and further build higher industry barriers." Li Jun said that smart fisheries mainly focus on all-weather environmental monitoring, whole-process quality traceability, all-round remote consultation, and fully automatic data analysis to promote the transformation of traditional aquaculture to digitalization. At present, intelligent aeration equipment, intelligent feeding equipment, and water control devices have been put into use one after another.
"The company will further adopt fully automated breeding technology, all fish ponds are installed with sensors, water temperature, liquid level, dissolved oxygen, pH, ammonia nitrogen and other data are transmitted to the monitoring center, experts and on-site breeding personnel can view at any time through the mobile phone APP, but also remote control of the bait and aerator, without manual on-site operation, you can achieve monitoring, inspection, consultation, oxygenation, feeding, water injection and other one-stop operations." Li Jun told reporters that at present, it is also striving for the national digital fishery application and promotion base project to settle in the park, and after the implementation of the project, it will serve the 15 key fishing bases in the county and more than ten breeding bases in Sichuan.
At present, Runzhao Fishery has built a perfect industrial chain covering domestic sales and international trade from fry breeding at the breeding end, commercial fish breeding, breeding fish breeding to caviar and fish meat processing at the processing end, as well as fresh sturgeon products and caviar and fish meat processing products.
Li Jun believes that the layout ability of the whole industrial chain is a symbol of the high-standard development of the sturgeon industry, but from a technical point of view, it is not easy, especially the later stage of caviar processing product quality threshold is also high, in order to successfully break the product into the international market, from the raw fish breeding base to the processing base and logistics links need to pass a series of certification and testing, without a certain technical and economic strength and large scale support, it is difficult to do all the links and continue to supply products with quality and quantity.
<h2>Innovative business models help capitalize</h2>
Therefore, the innovation of business models is crucial for companies to adapt to future development. Li Jun told reporters that technological innovation can improve the traditional low-end breeding and production technology, but in order to achieve sustainable development, it is more necessary to strengthen the ability of enterprise capitalization and development, and effectively connect the industrial end and the capital end.
In terms of business model innovation, Li Jun said that the company plans to break the original closed industrial chain of sturgeon breeding, breeding, processing and sales all completed by the company, open sturgeon farming, especially large-scale breeding fish farming, to the society, adopt the "company + farmer" model, provide farmers with high-quality fry and technical specifications, guide farmers to carry out sturgeon breeding, and order the recovery of sturgeon mature breeding for caviar processing.
In terms of industrial expansion, the company will focus on the breeding of high-quality sturgeon and the processing of caviar to provide basic guarantee for the development of the sturgeon industry; in terms of sales, it will implement a brand strategy and a dual-cycle strategy of both domestic and foreign sales. Li Jun said, "On the one hand, we can obtain sufficient sturgeon fingerlings and rapidly expand the scale of caviar processing, on the other hand, we can drive more farmers to engage in the sturgeon industry, and make positive contributions to increasing farmers' income and local economic development." ”
Li Jun said frankly that the economic benefits of the sturgeon industry are outstanding, the gross profit margin level of Runzhao Fishery has now been maintained at around 45%, and the level of cash flow of enterprises is good, but to achieve the goal of rapid development, financing is also indispensable. In 2016, Shenzhen Venture Capital, a well-known domestic venture capital institution, and its funds invested 20 million yuan to help the healthy development of enterprises. In the past five years, the company's farming production capacity and sales have increased by 300%.
Li Jun said that in the future, in accordance with the company's development plan, it will actively implement the capitalization development plan, one is to integrate superior resources through equity financing, cooperative operation and investment acquisition and mergers and acquisitions, etc., and quickly become bigger and stronger enterprises; the second is to solve the bottleneck of development funds through IPO listing financing.
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