The electric vehicle industry, which has entered the new national standard environment, seems to be even more unquiet.
During the Nanjing Exhibition, the electric motorcycle and 3C qualification wars; in the later stage of the Nanjing Exhibition, the tide of closures struck, accelerating the arrival of the industry reshuffle tide.
The sluggish environment, although it has brought difficulties to the development of major brands, it has also made these brands get a new tempering, and the vitality is becoming more and more vigorous. Among them, the most impressive is the Tianjin Wind Chasing Bird electric vehicle.
From 2017 to mid-2018, the negative news about the original parent company of the Wind Chasing Bird brand (Tianjin Shuntian Electric Bicycle Co., Ltd.) continued, which had a strong impact on this decades-old Wind Chaser brand. The bird chasing brand with a strong brand foundation has exploded into a new vitality in the face of adversity oppression.
Since the strategic cooperation with Harbin Guangyu Group, the Chasing Bird brand has practiced its internal skills in strict accordance with the standards of listed companies, and with the huge market channel foundation laid over the years, a loyal dealer team, a high-quality product system, and a demanding contract spirit (actively cashing in the payment of supporting merchants and dealer policies), it has completed the sales task for the whole year of 2018 in advance in October, so that everyone in the new era has once again witnessed the strong strength of the Chasing Bird brand.
All kinds of actions show that "the short-term difficulties did not crush the wind chasing bird brand, this time, he returned strongly, and he will definitely do something new and different"!
In the new national standard environment, the new wind-chasing bird brand has made full efforts and will be deeply built in three aspects: brand, product and channel:
Brand level: With the help of the imprint formed in the hearts of users by the previous wind-chasing bird brand, through various forms of advertising, increase brand exposure construction, and move towards a higher level of industry echelon.
Product level: Cooperate with excellent supporting systems, through large-scale procurement, while improving product quality, reduce production costs, and provide dealers with more ultra-cost-effective products. Accelerate the research and development of national standard models to meet the needs of the market.
Channel level: implement different support policies for dealers, increase support, enhance the core competitiveness of end customers, and accelerate the qualification certification of various models to ensure that the models they sell meet the requirements of national policies.
In the new era of the national standard, when all dealers are looking around for satisfactory brands, the powerful wind-chasing bird brand has taken the center of the stage and become the darling of the next era of the industry.