After graduating from college, will you, as a teacher, be willing to give up a decent job and raise chickens in the depths of the mountains?
I believe that many people will not be willing, in addition to the parents' obstruction, many people can not put down.
But how much is face worth in the face of reality?
01 Liu Xiaogang, who used to teach and educate people
Liu Xiaogang was a poor child who went out through reading in Dabashan, and his parents owed a lot of money to provide him with education.
Since he was a child, he was sensible and obedient, and he knew that it was difficult for his parents to provide him with reading, so he redoubled his efforts to read.
He did not live up to his parents' expectations, and after graduation, he returned to the local area to become a teacher who taught and educated people. Close to home and with a stable income, and a girlfriend who has been talking for 5 years, both the parents and himself are satisfied with the current life.
In order to maintain such a life, he worked harder and more steadily. Not only do we grasp students' grades in class, but we also often visit students' homes to gain insight into their situation.
On every home visit, the hospitable parents invited him to stay and eat. There was a food he particularly liked on the locals' dinner table— the old courtyard black chicken.
The meat of the black chicken in the old courtyard is more and more fragrant the more chewy, and the chicken skin is still very thick, and it tastes very sticky and fresh.
02 Liu Xiaogang for abandoning the text
He thought that all his life, he would always live such a stable and plain and happy little life.
When it comes time to talk about marriage with his girlfriend, the woman's father does not want to see the daughter of the world. He has been following Liu Xiaogang in a small place all his life and has put forward a request for Liu Xiaogang to buy a house in Chongqing.
Liu Xiaogang did not agree, but he could not agree at all. At that time, his salary was only 700 yuan a month, and the money owed by his parents for his education had just been paid off.
It cost at least 300,000 yuan to buy a house in Chongqing, and with his own ability at that time, buying a house in Chongqing was a simple matter.
Although the friendly woman who has been in love with him for many years tells him sympathetically: "As long as we love each other, we will definitely get through all difficulties." This made Liu Xiaogang's heart get a great relief, and he was so firmly convinced.
But when the girlfriend's father knelt in front of Liu Xiaogang and begged, he said: "Let her go, she can have a better life." In the face of all this, Liu Xiaogang's heart feels very sad and helpless and complicated, and the belief that he and his girlfriend insist on is also disintegrating bit by bit.
In desperation, he chose to compromise, but also secretly made up his mind:
It was also from that moment that he truly realized how heavy the weight of money was. Maybe money can't buy a lot of things, but if he has money, he and his girlfriend won't have to bear the pain of being forced to break up.
With money, his parents did not have to work so hard in the field to eat food and watch the harvest to live.
When he told his parents that he didn't want to be a teacher anymore and wanted to quit his job to raise black chickens in the old hospital. His father was silent, but his mother was crying, and the tears kept flowing out.
Today, what pair of peasant parents under the heavens will willingly allow their children to resign from the iron rice bowl of the drought and flood protection teacher and return to this mountain to raise chickens?
Looking at his mother's tears, Liu Xiaogang's fiery entrepreneurial heart cooled down when he braked, and his heart was a little cold. He had to say, "Mom, I'm going to teach tomorrow." ”
That night, when Liu Xiaogang was lying on the bed, he couldn't sleep over and over. The mind is frequently out of two ideas, go to the business, take advantage of the young do not regret the old.
But what if you go to start a business and your parents don't support it?
That night, Liu Xiaogang could be said to have not slept all night. In the end, it was the entrepreneurial heart that prevailed.
03 Liu Xiaogang, who began to breed black chickens in the old courtyard
Early the next morning, he went to Bailipo and conceived in his mind of the future direction of his future development in front of this land.
Fortunately, his parents no longer objected to his determination to start a business. His father also borrowed him twenty thousand yuan from relatives, giving him his first valuable start-up capital.
His mother also followed him up the mountain and became his free worker.
And his 18-year-old sister, who also returned from the big city to help him with all her heart.
As the saying goes: "Everything is difficult at the beginning" The sentence has a certain truth, although Liu Xiaogang said that he has seen black chickens run and eaten black chickens, but he has to be considered a layman by breeding black chickens on a large scale.
The 20,000 black chicken seedlings he bought back with his start-up capital died every day, and only a few dozen remained in the end. The whole family worked hard every day, and in the end, they lost even the principal and did not recover it.
Liu Xiaogang, whose first battle ended in defeat, was not dead hearted. He plans to go to his relatives again and borrow a sum of money to come back for a cash flow. If a college student comes back to raise chickens, what relative will lend him his hard-earned money?
Fortunately, there is no such thing as an invincible path, and what cause is planted will bear any fruit, and this cannot be wrong. Because he was a teacher and taught seriously, he was recognized by the parents of local students.
One of the old branch secretaries was even more important to him, and learned that he now needed money urgently to start a business. He lent him only 2,000 yuan in the family, and some former parents of students first gave him the family crops, corn, and sweet potatoes on credit to feed the chickens.
Liu Xiaogang looked at these materials obtained because of his credibility, and felt very warm in his heart, and he also knew that the burden on his shoulders was very heavy. This time only allow success and no failure, if it fails, perhaps the entrepreneurial road of their own chicken breeding is also completely over.
The Emperor Did Not Pay Off, his second batch of black chickens in the old courtyard grew up healthily with the joint efforts of everyone. However, how to sell these black chickens has become the biggest problem at present.
These old courtyard black chickens grew up completely on the mountain. Under the ultra-low density breeding environment, the digestion capacity of black chickens is strengthened, so the cost of feeding is much higher than that of ordinary chickens.
To recoup the cost, you have to sell at a higher price. But in small places, how easy is it to sell high-quality chickens?
In the case of no way, but if there is a little method, it is also necessary to try. Every time he went to the local market, he and his mother pulled chickens to the market to sell, but each time only sold dozens of them, there were more than 3,000 at home, which was really a matter of water and water.
At that time, he didn't have a car to carry goods, only a worn-out motorcycle.
It was often a motorcycle, carrying a cart of chickens, to be sold at major markets. The rough mountain road will make him often fall. Fall down, get up again and move on.
But sometimes, when he fell to the ground, the hot exhaust pipe of the motorcycle pressed against his leg. No less than the feeling of a hot iron block, in a roast. At that time, Liu Xiaogang's legs often had scalded skin.
No winter is insurmountable, no spring will not come.
Liu Xiaogang was lucky to meet a big customer later. Every week, he would order 200 old courtyard black chickens from his farm. This allowed him to earn his first bucket of gold of 180,000 yuan in 2008, a year after starting his business.
If he was a teacher, according to the salary at the time, he would have to work for 20 years to get the 180,000.
04 Experienced H7N9 avian influenza Liu Xiaogang
After earning money, Liu Xiaogang did not rush to improve his life and that of his family. Instead, all the money earned was invested in the cause of breeding.
By 2011, he had leased 3,000 acres of land to expand the farming, which cost him all his income. In order to better breed the survival rate of the black chickens in the old courtyard, he worked busily during the day and read a large number of breeding-related books at night.
This also allowed him to increase the survival rate of the black chicken in the old courtyard from the original 5% to more than 80%.
Just when everyone thought that his development would get better and better. An H7N9 bird flu that terrifies farmers is breaking out.
On the cusp of this storm, Liu Xiaogang ignored his mother's objections and buried all 4,000 suspected black chickens in the old courtyard alive. However, it was later confirmed that none of the chickens were sick.
This is also a fortunate thing, unfortunately people were panicked by the H7N9 bird flu, when many people could not accept eating chicken.
Liu Xiaogang's old courtyard black chicken is once again facing slow sales.
In order to survive, Liu Xiaogang had to find a way to find a countermeasure. He opened a specialty store in the tourist area of Badai Mountain, and only scanned the code to get a black chicken from the old courtyard for free.
This way of giving away allows him to gain a lot of repeat customers. However, the income of the store is only enough to pay the salary. However, this also allowed him to keep the farm running, saving his strength for the future market recovery.
It wasn't until the end of the year that the market picked up, which also meant that he survived the difficulties and ushered in a new round of income generation.
05 Liu Xiaogang led 7 college students and formed a core team
In 2006, he once again invested 5 million yuan in the cause of raising chickens. It has also allowed the breeding site of black chickens to develop from 3,000 mu to 12,000 mu.
The number of black chickens has also grown from 2,000 to 100,000.
As his career grew bigger and stronger, Liu Xiaogang also gradually felt that a person's strength was limited. It is difficult to grasp production and sales, as well as management.
Parents at home are very repulsive to the learning of new knowledge, and the current management adopts more methods accumulated by the ancestors. It cannot be said that it is useless, but only that it is inefficient.
Liu Xiaogang realized that recruiting some educated and capable talents has become the most urgent thing at present.
However, doing agricultural breeding, wind and rain and sunshine make many post-80s and post-90s college students unable to eat these sufferings at all. People come and go, and it's hard to create value.
After more than half a year of interviews, Liu Xiaogang finally selected 7 college students and became the black chicken corps of the old hospital!
500 acres of Chinese herbal chrysanthemums were planted to feed these old courtyard black chickens.
06 Liu Xiaogang's vision for the future
After the success of his career, Liu Xiaogang did not forget the parents who helped him so much in those years.
In the 14 years since he started his business, he has donated 100,000 chicken seedlings to the villagers free of charge. The village has also repaired the road free of charge to facilitate people's passage.
Now that he earns millions of yuan a year, he has also set a ten-year plan for his future career development.
Three kinds, three kinds, one tour, one processing, one live broadcast" and strategic decisions were proposed
Three Yang:
A breeding, old courtyard black chicken;
Second breeding, ecological free-range black pigs;
Three breeding, medium bees;
Three:
One kind: organic alpine selenium-rich fruit;
Two kinds: organic alpine selenium-rich vegetables;
Three types: alpine selenium-rich grains and Chinese herbal medicines
A visit:
Develop a rural experiential tourism industry with the theme of black chicken in the old courtyard;
A process:
Construction of processing plants to process black chickens in the old courtyard and make them into ready-to-eat food related to tourism;
A live broadcast:
Keep pace with the times, through live broadcasting, let consumers see the organic ingredients of Bailipo;
In Liu Xiaogang's body, we see people who really work hard, which is really remarkable.