On the evening of October 27, 100 days after the countdown to the opening of the Beijing 2022 Winter Olympics, the high-profile uniforms and equipment of the Beijing Winter Olympic and Paralympic Games were officially released at the Shougang San blast furnace.
Nandu reporter learned from the scene that this set of uniform equipment that stood out from more than 600 sets of exterior design works was optimized for 8 rounds before and after, integrating the traditional Chinese landscape painting and the snow mountain picture of the core graphics of the Winter Olympics, perfectly combining functionality, nationality and artistry, and can realize free wear under temperature changes and scene conversion.
It is worth mentioning that the designer of the final plan, He Yang from the Beijing Institute of Fashion, is also the uniform designer of the Beijing 2008 Olympic Games. She said that the uniform design conveys the cultural characteristics of the host country and at the same time reflects the inheritance of the double Olympic Games.
The uniform equipment of the Beijing Winter Olympic and Paralympic Winter Games was officially released at the Shougang Three Blast Furnaces.
The main colors of the uniform: Xiaguang red, Great Wall gray, Tianji blue, Ruixue white
The uniforms and equipment of the Winter Olympic Games are used by the staff, technical officials and volunteers of the Beijing Winter Olympic and Paralympic Games, including clothing, shoes and accessories.
According to reports, the exterior design of the uniform equipment of the Winter Olympics is inspired by the traditional Chinese landscape painting and the snowy mountain picture of the core graphic of the Winter Olympic Games, and integrates the mountain shape and the Great Wall form of the Beijing-Zhang Division, as well as the green landscape of the "Thousand Miles of Rivers and Mountains". The uniform design finalized by the Beijing Winter Olympic Organizing Committee reasonably expands the core graphics of the Winter Olympics to the three-dimensional clothing, using brushstrokes with the charm of Chinese ink painting, thick and thin lines, and virtual and real levels near and far, to skillfully integrate traditional aesthetics and ice and snow sports.
In terms of color selection, the calm ink color and the pulsating Xiaguang red show the hard work and enthusiasm of the staff, the neutral Great Wall gray highlights the objectivity and impartiality of the technical officials, the bright Tianji blue shows the youth vitality of the volunteers, and the pure Ruixue white symbolizes the "Ruixue Mega Year" as a harmonious color. Xiaguang red, Great Wall gray, Tianji blue, Ruixue white, these main colors in the Winter Olympic color system outline the magnificent scene and spatial artistic conception of the Winter Olympics, as well as the rhythm and rhythm of winter sports.
Beijing Winter Olympics staff clothing.
Beijing Winter Olympics volunteer clothing.
Costumes of technical officials for the Beijing Winter Olympics.
The designers of the 2008 Beijing Olympic Games re-operated the work, reflecting the inheritance of the double Olympic Games
In the process of planning, designing, producing and producing the uniforms during the games, the uniform work team of the Beijing Winter Olympics Organizing Committee, the main creative designers and the official partner of the Beijing Winter Olympics Organizing Committee, ANTA Company, devoted themselves to it.
Since 2019, the Beijing Winter Olympics Organizing Committee has set up a uniform equipment expert committee to check the selection of uniform equipment fabrics, version improvement, appearance design, etc. Relying on Beijing Institute of Fashion and Anta Company to set up a "uniform equipment research and development laboratory", continuous research and development in terms of fabrics, structure, technology, etc., to complete the sample test. The visual design scheme of uniform equipment was openly solicited from all over the world, and more than 10,000 works were received from 602 sets and more than 10,000 works from home and abroad.
On this basis, the China Fashion Designers Association was entrusted to organize and hold 3 review meetings to determine 2 sets of candidate design schemes. Finally, after repeated consideration and continuous optimization, a set of visual design schemes with distinctive characteristics, mature style and rich connotation were finally formed.
It is worth mentioning that the designer of the final plan, He Yang from the Beijing Institute of Fashion, is also the uniform designer of the Beijing 2008 Olympic Games. In the middle of the summer of 2008, the Summer Olympic uniforms carrying the flexible auspicious cloud pattern and the refreshing colors have become the eternal memories of many Chinese people about the Olympic Games.
From the Summer Olympics to the Winter Olympics, the Olympic uniforms must not only have the same design principles, but also make technological breakthroughs and conceptual innovations according to the characteristics of the winter program.
"The uniform design must first convey the cultural characteristics of the host country, which is different from the previous uniforms. Second, we must consider fashion and function, how to reflect visual elements in uniforms? Does everyone look good in it? Uniforms should be unique, ensure that the uniform is eye-catching, easy to identify, and avoid drowning in the environment. He Yang said.
She also said that the uniform reflects the inheritance of the double Olympic Games, such as the gray ink imagery of the winter Olympic uniform top, which also originates from the Great Wall gray in the color of the Winter Olympics, and the Great Wall gray is extended from the color of the 2008 Beijing Olympic Games, connecting the Beijing Summer Olympics and the Winter Olympics, reflecting the style of the city of the Two Olympics.
Science and technology Winter Olympics, windproof ventilation and warmth and lightness "all want"
Lightweight, warm, beautiful and comfortable, is the meaning of the development of winter Olympic uniforms. In terms of layout design, the uniform faces the common needs of about 30,000 wearers, everyone's body type, dressing habits are different, the version design must have enough tolerance to meet individual needs, but also to ensure the comfort of the inside and outside wear, but also to maintain the beauty of the silhouette.
Therefore, the Beijing Winter Olympics Organizing Committee has carried out multiple rounds of version adjustment and optimization, based on the principle of wearing and ergonomics of winter sports professional equipment, using functional fabrics and three-dimensional tailoring methods, taking into account the needs of indoor and outdoor multi-scene operations under dynamic and static conditions, and achieving all-round protection and auxiliary support.
In the use of materials, due to the needs of the special climatic conditions of winter sports, uniforms must not only resist the cold, wind and warmth, but also breathe and humidity, light and comfortable. However, windproof and breathable, warm and lightweight are objectively contradictory, so the Beijing Winter Olympics Organizing Committee has made great efforts to achieve a balance through scientific material selection and wear combinations to meet the needs of all scenes to the greatest extent.
For example, the uniform filling floc material selects a new type of warm film with a multi-layer structure with domestic patented technology, and makes targeted improvements according to the use environment of the Winter Olympics to meet the warm needs of the cold environment. For example, the waterproof film used in the warm boots is 100% waterproof, windproof, breathable and recyclable; the sole uses wet ice anti-slip material, and the wet ice anti-slip particles are supplemented by the crampon shading design, which has excellent ice surface anti-slip performance and grip ability. For example, the laminate composite fabric used in the functional jacket combines with high-performance film materials, which are light, fitable, elastic, and have good waterproofness, breathability and anti-condensation function.
In terms of process selection, according to the 3D functional partition of the human body, the sweat-prone parts such as the back and armpits of the functional underwear set are spliced with a single moisture conduction material and a skin-friendly quick-drying material to achieve multi-functional requirements. The cold jacket adopts the seamless line hot melt pressing process inside, which achieves the excellent characteristics of windproof, waterproof and leak-proof. The fleece fabric achieves antistatic effect through post-treatment, improving overall wearing comfort, etc.
In the details, the functional coat adds the night reflective safety design, cuffs, neckline, zipper, shoulder to increase waterproof, non-slip, breathable and other designs, in addition to the walkie-talkie loop, survival whistle, hidden stylus and spectacle cloth, invisible zipper pocket, etc.; the neck cover is set with ventilation holes, elastic adjustment buckle, gloves set up anti-slip, signature and touch screen function; shoes and boots uniformly use knob closure system with strong wire, tightening, one key release, easy to operate outdoor one-handed gloves.
In the production process, the uniform design pattern is scaled and positioned accordingly on each uniform of different sizes, so the biggest challenge comes from the positioning printing process. In this regard, anta's technical department and supply chain enterprises have made a lot of adjustments and improvements in the process, so that the pattern and color can be perfectly presented on the uniform.
At the same time, uniform equipment also strives to practice the concept of green environmental protection and sustainability in all aspects of design, production and distribution. For example, the yarn used in the equipment storage bag is an environmentally friendly yarn produced by recycling waste plastic products; the packaging bag is made of biodegradable masterbatch, and the degradation rate can reach more than 90% in 180 days; and the shoe and leather processing process adopts patented water-saving technology.
In addition, in the work related to uniform equipment during the Games, the Beijing Winter Olympic Organizing Committee also followed the principle of frugality in running the Olympic Games, and adopted a series of measures to save the cost of running the Games, such as: the use of the beijing Winter Olympic and Beijing Winter Paralympic games double emblems in the uniforms and equipment of the Winter Olympic Games, to improve the sustainability of uniforms and equipment, and reduce the number of winter Paralympic uniforms; when determining production orders, according to limited data, the gender ratio and size distribution of staff, volunteers and technical officials were repeatedly measured, and the gender ratio of uniform equipment during the games was reasonably estimated 3. The number of each size number segment, scientific control of the stock.
Nandu reporter Wang Fan sent from Beijing