The uniform equipment of the Beijing Winter Olympics was officially released in Beijing on the evening of the 27th. Photo by China News Service reporter Tomita
Beijing, 27 Oct (Xinhua) -- On the evening of 27 October, on the occasion of the 100-day countdown to the opening of the Beijing 2022 Winter Olympic and Paralympic Winter Games (hereinafter referred to as the Beijing Winter Olympics), the uniforms and equipment of the Beijing Winter Olympic Games were officially released in Beijing.
He Yang, the main creator of the uniform equipment design of the Winter Olympics, the director of the National Costume Museum and the professor of the Beijing Institute of Fashion, said that the visual design of the uniform design of the Beijing Winter Olympic Games is derived from the "mountain shape of the competition area" in the traditional Chinese landscape painting and the core graphic of the Winter Olympic Games, which reflects the natural landscape during the Winter Olympic Games and the aesthetic characteristics of Chinese landscape painting.
The 2022 Beijing Winter Olympics uniforms are divided into three types, namely staff clothing, technical officer clothing and volunteer clothing, and the Winter Olympic uniforms are also an important part of the image landscape design of the Winter Olympics while meeting the specific functional needs of distinguishing the crowd, keeping warm and cold. The uniforms of the Winter Olympic Games convey the spiritual outlook of Olympic workers and participants with the overall image and temperament, and are a flowing landscape.
Reflect the natural landscape during the Winter Olympic Games
The "Yamagata" in the uniform of the 2022 Beijing Winter Olympics reflects the natural landscape of the Winter Olympic Games and the aesthetic characteristics of Chinese landscape painting.
He Yang said that Chinese landscape painting is a reproduction of the magnificent mountains and rivers and beautiful natural landscapes of the motherland, and is also a typical symbol of the spirit of Chinese. Sending love to the landscape symbolizes the noble quality of the gentleman's personality, and is the embodiment of the philosophical concept and values of the Chinese people who love nature and coexist in harmony with nature. Since the Song Dynasty, ink landscapes have become the highest embodiment of Chinese artistic and humanistic spirit.
According to the design requirements, the uniform uses the mountain shape of the Beijing Winter Olympic Games as the main visual element, and the gray ink imagery on the uniform jacket is also derived from the "Great Wall Gray" in the color of the Beijing Winter Olympics, "Great Wall Gray" is extended from the color system of the Beijing 2008 Olympic Games, reflecting the continuity and value of the Beijing Olympic heritage, from such a color that has both the Olympic heritage and the Chinese cultural spirit, connecting the Beijing Summer Olympics and the Winter Olympics, through the wear of volunteers, reflecting the style of the City of the Two Olympics.
The "Xiaguang Red" in the uniforms of staff and technical officials is derived from the color system of the Beijing Winter Olympics, and the "Xiaguang Red" is taken from the rising sun and xiaguang of Beijing in winter, which is a symbol of warmth and hope, reflecting the enthusiasm and dedication of Olympic staff and technical officials. Black and white gray and red matching colors, there is a beijing winter snow ice embellished with persimmon red color intention, beautiful and auspicious. Black and red were also the colors of ancient Chinese sacrifices to heaven and earth, and were the highest level of ceremonial colors, expressing the etiquette and civilization that China possessed as a cloaked country.
The "Tianji Blue" in the volunteer uniforms originates from the Beijing Winter Olympics color system, which is the color of the Ji blue glaze of the traditional Chinese ceramic treasure, with a calm hair color and a jewel-like luster. Blue is the color of ice and snow sports, lively and vivid, especially suitable for volunteer clothing.
"Rui Snow White" also comes from the color system of the Beijing Winter Olympics, which is the harmonic color of the uniform, symbolizing the purity and purity of the world under the snow cover. The auspicious phrase of "Ruixue Mega Year" is also in line with the time of the Beijing Winter Olympics - spring festival.
Convey the cultural characteristics of the host country
He Yang said that the design of the uniforms of the Winter Olympics should first convey the cultural characteristics of the host country and be different from the previous uniforms. The second is to consider both fashion and function. To ensure that the visual elements are perfectly reflected in the uniform, everyone can dress generously and decently. At the same time, the uniform should be unique, eye-catching, easy to identify, and avoid drowning in a colorful environment.
In terms of design, the Winter Olympic uniform is a typical propositional design, according to the specific theme requirements, the elements that constitute the uniform: style, color, material, pattern, process, etc. have specific requirements and the scope of selection: styles and fabrics must have basic functionality, materials and processes should ensure that they have the function of lightness and warmth, and the patterns and colors must use the core graphics and standard colors of the Beijing 2022 Winter Olympics to ensure that the uniforms are consistent with the overall image landscape of the Beijing Winter Olympics.
He Yang said that for design, this means both difficulty and clearer direction, and innovation and breakthrough in restrictions are the special mission of the Winter Olympic uniform.
Balance between stability and movement
Similar figures with different colors are the basic means for uniforms to distinguish different identities from people and ensure visual identity.
Staff and technical officials distinguish between different landscape positions and color changes, solemn and atmospheric; volunteer costumes have both the graphics of the landscape and the Great Wall elements in the core graphics, and the dynamic composition of the diagonal line forms a visual image of continuous flow, jumping, and enterprising upwards.
He Yang mentioned that the Great Wall is a precious heritage of human history, but also a symbol of the wisdom and strength of the Chinese nation, with continuous and persevering imagery, Chinese and foreign cultures are integrated and exchanged here, and the Great Wall can evoke the spiritual resonance of hundreds of millions of Chinese souls, and is also recognized and admired by the whole world.
In terms of process, the graphic design of the uniform fully takes into account the balance between maintaining the integrity of the graphic and the effectiveness of the wearing function, and the balance achieved in the stability and dynamic is the key to the design of the uniform.
Among them, the pants and the hem of the jacket are the same color, visually forming a perfect effect of leg elongation, which plays a role in modifying and beautifying the proportions of the human body. The functionality of the version is both fashionable and popular, so that the uniform version meets the wearing needs of people with different body type characteristics, which is universal and more beautiful. The pattern production of uniforms adopts pattern positioning design, which can ensure the perfection and uniqueness of the design and reduce the difficulty of production and processing.
He Yang said that participating in uniform design is a professional practice and a process of learning and improvement. As a major national image design project, the Winter Olympic uniforms involve the needs of all parties and have extremely high political requirements. For designers, persistence is the most important quality, adhere to professionalism, grasp the policy direction, in the process of balancing the needs of all parties to pursue perfection, maintain cultural self-confidence, the Chinese traditional culture, art and Olympic spirit are fully unified in the specific uniform design practice, this is the mission and responsibility of Chinese designers. (End)
Source: China News Network