Recently, because of the invitation to the Internet celebrity late Lin Han husband and wife endorsement promotion caused controversy among netizens, even Wang Sicong left a message saying that it was too low and would not buy. The famous luxury car brand Rolls-Royce publicly responded on the evening of October 14 and removed the relevant video.
At present, the topic is on the first place in the Weibo hot search list.
Internet celebrity endorsements were spat on too low Wang Sicong also said not to buy
In September this year, Rolls-Royce Motors' official Weibo posted a promotional video and invited The Influencer Lin Han and his wife to advertise. Although the video is very atmospheric, the comments are noisy.
Some netizens claimed to be the owner of the Rolls-Royce, saying that the late endorsement instantly lowered the style of his Cullinan bb version. In order to prove that he is the owner of the car, the netizen also posted a photo of wearing a limited edition watch and holding the steering wheel.
Unexpectedly, the message actually attracted the Internet celebrity Lin Han himself, who replied: "People like you who issue car purchase invoices and watches on the car logo may really not understand." ”
Then I was scolded by netizens that there was no good watch, only an iWatch.
In addition, Lin Han also posted his Rolls-Royce Phantom driver's license in the comment area, but was found by sharp-eyed netizens and suspected that it was not his own car.
Under a farce, netizens feel even more absurd.
Some netizens said that for the first time, they saw the spokesperson fight with the buyer under the Weibo of the brand side of the cooperation.
In addition, negative news about the Internet celebrity couple has also been exposed, such as suspected fake academic qualifications, pretending to be rich, and the death of workers caused by safety accidents in the art museum under the name. It has caused netizens to question whether Rolls-Royce does not make back-ups. Some netizens ridiculed whether Rolls-Royce did not have the money to do back-tuning, and in his heart he was completely inferior to Bentley.
Despite the clamor below the comments, Rolls-Royce officials have not responded publicly, but have only deleted the relevant mutually resentful comments. Until a few days ago, Wang Sicong also left a message under this video, saying that he suddenly felt that RR was very low and would not buy it in the future.
On the evening of October 14, Rolls-Royce finally issued a statement in response to the matter.
Rolls-Royce removes the video, and will force pure electric vehicles in the future
On the evening of November 14, Rolls-Royce released a statement on the official Weibo that recently, Rolls-Royce Greater China released a test drive video, which aroused everyone's attention and discussion. As a responsible brand, Rolls-Royce Greater China took the incident seriously, listened to everyone's feedback, and decided to take the video offline. Rolls-Royce Greater China Thanks for your inquiries, attention and suggestions, we will strive to create a better brand experience.
According to public information, the British luxury car brand Rolls-Royce was first born in the early 20th century, and only three years after the company's establishment, it created a Gintama known as "the best car in the world". In the 1950s, Rolls-Royce began a long-term partnership with the royal family. Since then, many celebrities and social people have chosen Rolls-Royce cars as a sign of their success.
In 2003, Rolls-Royce Motor Company was taken over by BMW and has been popular with celebrities and rich people ever since. A few days ago, the well-known NBA star James also posted Rolls-Royce phantom photos on social platforms to play cool.
Today, despite the global shortage of semiconductors, the rolls-royce brand sales are still growing rapidly, and the Rolls-Royce CEO said in a recent interview that parent company BMW has prioritized the supply of chips for the ultra-luxury brand, and this year the brand is expected to break the global sales record of 5152 vehicles it set in 2019.
In addition, Rolls-Royce is constantly opening up new areas. At the end of September, Rolls-Royce released a concept map of its first pure electric car, the Spectre. It is reported that the ultra-luxury electric vehicle, which has been called "the most remarkable ultra-luxury electric vehicle ever made", will be launched in the fourth quarter of 2023. This means the beginning of the road to rolls-royce electrification, and the Rolls-Royce CEO has also made a commitment that the company will completely stop producing internal combustion engine vehicles by 2030.
In terms of personnel, according to foreign media reports, BMW recently announced in a statement that Markus Flasch, head of the group's M series high-performance department, will be transferred to the vehicle development department. In his new role, he will be responsible for Rolls-Royce and high-end BMW products, including mid-size car products for the brand.
Column Editor-in-Chief: Zhang Wu Text Editor: Cheng Pei Title Image Source: Figureworm Creative Image Editor: Yong Kai
Source: Author: China Fund News