The COVID-19 pandemic in Hong Kong, China, is currently under steady control, and the authorities continue to relax social distancing measures, reducing the maximum flow restrictions in places such as cinemas to 85%. The strength of the new film that opened last week is not particularly prominent, the defending champion "Summer Friends Sunny Day" still occupies more than half of the market, the popularity of the Hong Kong film market has rebounded slightly, and the single-week market has once again exceeded the HK$20 million mark in the past two months. Pixar's new work "Sunny Summer Friends" fell sharply by nearly 30% in the following week, winning the championship with an excellent trend. Another family fun work, "Bid Rabbit 2", earned more than HK$2.2 million in the opening weekend, ranking second in the weekly list. The Hong Kong film "Hand Cigarette" has a firm trend and still ranks third in the weekly box office list. Hollywood thriller "Human Eradication Project 5" sold more than HK$1.8 million in its first week, ranking fourth at the box office in a single week. New films drawn this week include the Marvel blockbuster "Black Widow" and "1921", which are expected to continue to push the Hong Kong summer market to a climax.
First of all, pay attention to the opening performance of the new film, Marvel's independent hero movie "Black Widow" was released in Hong Kong at 16:00 on Wednesday afternoon, showing 620 shows in 56 theaters on the same day, recording an average of 65 people on weekdays, and estimating that the first half-day box office reached more than 3.5 million Hong Kong dollars, setting one of the best first-day results of the year. As of now, Hong Kong's best first day of the year has been maintained by Universal's "Fast and Furious 9", which opened more than HK$6 million on the Buddha's Birthday holiday on May 19. "Black Widow" increased to more than 1,000 shows on Thursday, accounting for 80% of the total number of people in the market on that day, and it is estimated that the first two days of incomplete calculations have earned about HK$7 million, and it is expected that its first week of box office is expected to hit more than HK$20 million, which will rewrite the record of the best first week after the epidemic held by "Quick 9".
The "Centenary of the Founding of the Communist Party" work "1921" officially opened in Hong Kong this Thursday, screening about 70 times on the first day, and only received less than 100,000 Hong Kong dollars at the box office, which was not as eye-catching as the priority field. Last week, the film held a group charter for closed ticket sales for several days, and it grossed a total of HK$1.32 million, ranking among the top 10 in the single-week box office with fewer scenes.
Pixar Animation's new work "Sunny Summer" remained screened in 56 theaters the following weekend, with an average of nearly 520 screenings per day, and the average number of people per game was still about 42 people, which is still the first choice for family audiences. The original animation grossed HK$1.62 million at the box office on Sunday and still accounts for more than 35% of the market, far ahead of other new films. Directed by the short film "Luna" director Ericon Casa Rosa, the new work grossed a total of HK$8.68 million in the following seven days, which was added to the "July 1st" holiday and fell by 30% compared with the first week of the painting. After 12 days of release, the film has grossed HK$15.38 million in Hong Kong. Animated films are the subject of the epidemic, and as of now, the Hong Kong market has only had two films this year, "Spiritual Journey" and "Doraemon: Walk with Me 2", which have exceeded HK$18 million at the box office. According to the current trend, the final box office of "Summer Friends Sunny Day" in Hong Kong will easily exceed HK$20 million, which will easily exceed the HK$18.75 million of "Walk with Me 2", but it is unlikely to catch up with "Journey of the Soul" (HK$30.76 million). "Summer" in many large markets is only on the streaming media Disney+ online, abandoning the physical theater line, while the Hong Kong market performance can match the south of South Korea and other large markets, the performance has been very good.
Sony's family-friendly sequel, Bid Rabbit 2, opened on the "Return Anniversary" holiday and started in 54 theaters on its first weekend, with about 270 screenings a day, about half of "Sunny Summer Days". The new animated film, which combines live-action and CG, recorded an average of about 32 people on the weekend, and the box office on Sunday was about HK$660,000, which did not shake the championship status of "Summer Friends sunny day". "Bid Rabbit 2" earned HK$2.27 million in the four days of painting in Hong Kong, leading the way in the new film, counting the earlier priority results, and the cumulative box office has approached HK$3 million. The sequel started 41% less than the first "Bid Rabbit 2" (HK$3.88 million in the first weekend) three years ago, and the performance was not ideal, mainly because the same type of competition brought by "Summer" should not be underestimated. The first "Bid Rabbit" finally won about HK$11 million in Hong Kong that year, and it is expected that the final result of this film in Hong Kong will be around HK$6 million.
The black crime drama "Hand Cigarette", distributed by Anle and directed by Jianlang Chen, is still the strongest Chinese-language film on the list, which was reduced to 150 screenings in 50 theaters last weekend, and the average number of people per game dropped to 32, which is still relatively stable. The film grossed HK$330,000 on Saturday, down only about 30% from the previous weekend, expanding its advantage over Kuira the Black and White Witch. Starring Lin Jiadong and Bai Zhi, this new work earned another HK$1.92 million in seven days a week, narrowly beating the newly opened "Human Clearance Plan 5" and still ranking third at the single-week box office. Produced by Lau Kwok Cheong, this word-of-mouth work has now grossed HK$6.1 million, surpassing "Turbid Water Drifting" to become the fifth highest-grossing Chinese film of the year. So far, the better-performing Chinese films are Bomb Disposal Expert 2 (HK$19.48 million), One Second Boxer (HK$17.04 million), Dance Faction 3 (HK$8.74 million) and True Three Kingdoms (HK$6.52 million).
Global's sequel to the horror film "Project 5," which opened in Hong Kong on Thursday, showed nearly 150 shows in 44 theaters in its first weekend, averaging 48 people. The film opened with a box office of HK$500,000 on Saturday, a certain gap with the family-themed "Bid Rabbit 2", ranking third in the weekend list. The film follows the third installment of the series, Election Year, about the protagonists Adela and Juan who escape from a Mexican drug cartel and find a place to stay on a farm in Texas, but when "Killing Day" arrives, they will once again face a dangerous scene. The film earned HK$1.86 million in the four days of opening in Hong Kong, and the opening score was more than doubled compared with "Election Year", and the progress was extremely obvious.
Paramount's sequel to the thriller, A Quiet Place 2, remained available in 44 theaters over the weekend, screening more than 110 times a day, and the average number of people per game fell to about 30 people. Written and directed by John Krasinski, the new film grossed HK$1.5 million in seven days, down about 40% from the previous week, and is on a solid track given the diversion of "The Human Eradication Project"; 25 days after its release, the film's cumulative box office in Hong Kong has risen to HK$16.5 million. According to the current momentum, "A Quiet Place 2" is still expected to equal the first "Quiet Place" (about HK$18 million) at the final box office.
Among other old films, the American action film "Ice Road Rescue" starring Liam Neeson grossed HK$1.47 million the next seven days, still ranking sixth at the box office in a single week. The film rose 55% from the first week of the film, and the trend is very good, and it has accumulated more than HK$2.4 million in two weeks. Another action film, "The Bodyguard of the Killer's Wife", was robbed of some of its customers and received another HK$910,000 at the box office in seven days, a sharp drop of more than half from the previous week, and the cumulative box office has now approached HK$5 million. Disney's "Black and White Witch Kuila" continued to maintain its excellent trend, collecting another HK$1.31 million in seven days, down only 24% from the previous week, and the cumulative box office has now exceeded HK$20 million.
(Note: Unless otherwise specified, the box office units in this article are all in Hong Kong dollars.) ）