In the hot summer, if you want to say what is the most refreshing, then I think it must be barbecue, beer, a cup of cold beer under the belly, instantly can take away the summer irritability, let people feel extremely happy. Compared with liquor, the audience of beer is more extensive, which also creates a huge consumer market for beer.
There are many beer brands in China, but the top three are Qingdao, Yanjing and China Resources Snowflake. These three brands can be described as the "three giants" in the beer industry, basically the beer we can usually drink, are these 3 productions, such as Qingdao 9 °, Snowflake Beer, Brave to the End of the World and so on.
<h1 class="pgc-h-arrow-right" data-track="15" > the "Big Three" of the beer industry</h1>
CHINA RESOURCES Snowflake
China Resources Snowflake can be said to be the "shoulder handle" of the beer industry, established in 1994, only 27 years from now, but the market share of China Resources Snowflake has reached 31.2%. Their publicity is very powerful, the marketing model is also very novel, coupled with the low price of beer, the taste is refreshing, so it can expand rapidly in a short period of time.
Crs Snowflake has dozens of breweries across the country, and in 2008, it surpassed Budweiser light beer to become the world's number one beer brand and the only Chinese brand to enter the world's top six.
Tsingtao Beer
The predecessor of Tsingtao Beer is the state-owned Tsingtao Brewery, co-founded by British and German businessmen in 1903, in 2008 became the sponsor of the Olympic Games, ranked among the world's top 500 enterprises, Tsingtao Beer uses high-quality barley, rice, high-grade hops and soft and hard moderate, clean and luscious Laoshan mineral water as raw materials brewed, has always been the people's minds of the rations and beer.
In fact, Tsingtao Beer has 5 factories, the best beer in one factory, because it is the birthplace, so the quality is better, mainly producing green beer and high-grade wine and imported wine. The second is the second factory and the fifth factory, and the beer they produce is also good, such as Qingdao Chunsheng, Agut Listening, Laoshan Beer and so on. The beer of the third and fourth factories is worse, mainly some niche brands, such as Red Snow Dragon, National, Volkswagen Beer and so on.
Tsingtao Beer in recent years is also making every effort to create craft beer, although the taste is different from foreign craft beer, but it is already quite good, that is, the price is slightly more expensive, such as bottled Qingdao white beer, the market retail price is basically 10 yuan a bottle. However, this does not affect the sales of Tsingtao Beer, after all, there are many product series and a wide audience.
Yanjing beer
Founded in 1980, Yanjing Beer is also an old brand in the minds of the Chinese people, and has also won the honor of the top eight beer sales in the world. However, since 2013, the sales volume of Yanjing Beer has fallen sharply, and the revenue of Yanjing Beer in the first quarter of 2021 has increased by 38.49%, which is lower than That of Chongqing Beer and Pearl River Beer, and has been squeezed out of the top three beers.
The decline of Yanjing beer is mainly due to the fact that the South China and North China markets have been eaten away a little, coupled with the current promotion of high-end beer, often using some traffic stars as endorsements, but the effect is very small, consumers do not buy it, so continuous sales decline. The future Yanjing wants to return to the top three, and it seems that there is still a long way to go.
<h1 class="pgc-h-arrow-right" data-track="17" > four-line beer became a first-line brand in one fell swoop</h1>
Ursu beer
Wusu beer is known to everyone, no one knows, is known as the "life-killing big Wusu", walking in the streets and alleys, whether it is a roadside stall, or a large hotel, you can see the figure of the big Wusu. With good taste and large capacity, it has become the "darling" of the new generation of the beer industry. The annual sales volume is as much as 1 billion bottles, and the output of Wusu in 2020 exceeds 500,000 tons, although it is not as good as Qingdao and China Resources, but this sales volume is already very cattle.
Wusu Beer was established in 1986, the output value at that time was only 10,000 tons, may not even be a fourth-line beer, but in 2004, Wusu Beer joined hands with Carlsberg, with capital, Wusu Beer began to counterattack, in the downturn of the entire beer industry, it has become a dark horse, and finally "salted fish turned over".
Wusu can succeed, mainly depends on its difference, when others also focus on light beer, Wusu launched a beer with an alcohol content of ≥4% vol, wort concentration ≥ 11 ° P, mellow taste, rich wheat aroma, and large capacity beer, a bottle can top 2 bottles, or even 4 bottles, consumers think that the value for money. Coupled with various publicity and the help of Internet celebrities, Dawusu became famous in one fell swoop.
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