The Tokyo Olympic Games will officially come to an end tonight, the Chinese Olympic athletes are pointing their swords at Tokyo, and the king's heat has ignited the passion of struggle and the fire of dreams in the hearts of countless people.
In just a few days of competing for gold and silver, we have Ma Long reaping the glory of "Super Grand Slam"; Su Bingtian's pride in refreshing the world's understanding of "China's speed"; and Liu Guoliang's cheering and warm encouragement to his beloved disciples offstage... We have seen their Olympic feelings of winning glory for the country, and we have also seen the Olympic belief of not forgetting their original intentions.
Charge for several years, just for the highlight of this moment. Behind the brilliance is Ma Long's 27 years of hard training rain or shine, behind Su Bingtian's nickname of "Su Shen", from 1932 to 2021, Chinese ran for 89 years and finally put this 100 meters away from the dream of Tokyo without regrets, blooming on the world stage, showing the style of a big country and a strong team.
Coincidentally, as the "nutritional backing" of the Olympic Games, Yili has not only silently accompanied the growth of Chinese Olympic athletes in the past 17 years, but also witnessed many brilliant moments. For Yili, the Olympic Games bring everyone vitality and passion, Yili brings nutrition and health to everyone, and cheers for the Chinese Olympic athletes who are galloping on the field with champion quality, which is Yili's responsibility and the mission embodiment of the national brand.
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Iraq used the action to prove to the Olympics
Companionship is the longest confession of affection
Dating back 17 years, in 2005, Yili officially signed a contract with the Beijing Olympic Organizing Committee, becoming the only company in China that meets olympic standards and provides dairy products for the Olympic Games.
Since then, Yili has walked with the Olympic Games all the way and accompanied the Olympic spirit all the way, whether it is the only designated dairy product for the 2008 Beijing Olympic Games, or the expedition to London with the Chinese Olympic Team in 2012, or the traditional sports of China brought into Rio in 2016, or the successful becoming the official and only dairy partner of the Beijing 2022 Winter Olympic and Paralympic Winter Olympic Games, for more than a decade, from Beijing to London, from Rio to Tokyo, Yili advocates the concept of health regardless of borders. It has achieved a milestone in China's dairy industry and has continuously upgraded its Olympic identity.
As an old friend of the Olympic Games for 17 years, Yili is a companion and a witness, it has witnessed the interweaving of glory and loneliness, witnessed the inheritance of novices and veterans, witnessed the tears of happiness and sadness, witnessed the brilliance of the Olympic athletes on the stage, and witnessed the shimmer of accumulated strength behind them, from failure after failure, to standing up again and again, from bit by bit to shine, to infinite dazzling.
The power that was once stored will eventually become a dazzling light, even if the light does not know when and where it will come, and we do not know whether it will be witnessed, but we believe it will come, as malone, who defended the Olympic gold medal, said in an interview: "Records are used to break." The short but incredibly powerful words outline the 27 years of "Super Malone" silently accumulating strength and overcoming difficulties, and injuries, age, and doubts have never stopped the Dragons from winning the championship. Breaking the record again and again, making the impossible possible, this is the best presentation of China's new generation of young people who are fully committed.
The spirit of charging upwards, blooming in the light of the stage, reflected in the tears of the stage, but also hidden in everyone's vigorous and upward attitude towards life, the two words "charging" are of course not only the exclusive words of Olympic athletes, it can exist in the express delivery brother Luan Yushuai ran into the sweat of the top five of the 2021 Beijing half horse in 1 hour, 10 minutes and 31 seconds, and can exist in the chinese girl Peng Jingxuan wearing Hanfu and holding a guzheng in the streets of France It can also exist in the pure eyes of the navigator Liu Rongchao who witnessed the sea of stars after the duel between the most shaky cabin and the wind and waves..... Again and again firmness and love, live up to expectations in exchange for success and breakthroughs.
Shimmer itself is very beautiful, perhaps you will habitually ignore it, but when all this gathers, you will find that the light and stored force that have been saved are enough to shock the world, just like the Olympics, it is not only gold medals, honors and cheers, but also the strength, persistence, faith, and companionship behind it are also worthy of our admiration, which may be the biggest intention and true portrayal of Yili's sonorous and powerful communication words this time.
The accumulator deserves respect, and the spirit of charging is also worthy of praise, and in this regard, the Olympics and the national brand Yili have the same tacit understanding.
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Online and offline blossom
"The Light of Charge" opens the era of quality
Just like Yili's accompaniment to the Olympic Games for many years, when everyone is yearning for the camera, Yili willingly chose the role of "nutrition backing", this guardianship, that is, 17 years, looking back at the 17 years of the Olympic Games, the friendship between Yili Group and the Beijing Olympic Organizing Committee not only stems from each other's common recognition of the Olympic spirit, but also from Yili's support and escort for China's sports cause over the years.
Publicize the spirit of storage, pay tribute to the generation of power, in every expression and display of the enthusiasm of young people, Yili has never been absent, of course, in order to continue to win consumer recognition, and then achieve the double improvement of brand sales and volume, not only to adhere to the quality of products, but also to keep pace with the times in terms of marketing strategies.
Not long ago, Yili told the story of 5 ordinary chargers as a real prototype, so that young people saw their own shadow in the protagonists of these short films. Workplace, college entrance examination, street dance, e-sports, in different scenarios, even if they are not optimistic about adhering to the dream road, they never accept "being defined", even if they are not understood, they must continue to forge ahead, this love is loyal to themselves.
#蓄过的力是此刻的光 There are hidden young people in every corner, carrying the heat and charging forward. Talent and ability are far from enough for a person to succeed, only persistent efforts, the spirit of fighting to wear through the floor, in order to become a dazzling Solo King on the stage!
The video number
What is expected is that the hard-working staff is appreciated, the college entrance examination has become an excellent self, the street dancers have been able to make a name for themselves, the e-sports players have won glory, different protagonists may be of different ages, may have different personalities, but they all understand to live up to their dreams, and they are full of strength, several stories show that the protagonists are fighting for the "medals" in life track, and successfully stir up the empathy of young consumers, so that the distance between Yili and consumers is invisibly narrowed, and another purpose of Yili in this marketing is also realized - to expand the circle to young groups.
When the Olympics are no longer the exclusive property of athletes, every insignificant ordinary person can be a practitioner of the Olympic spirit; when the Olympic spirit becomes "higher, faster, stronger, more united", the mutual encouragement and emotional commonality between everyone are more valuable. If the accumulated force is the light at this moment, then it is the brand role of the charging assistant, customizing creative content, and realizing true emotional intercommunication that is truly playing with young people.
For example, another highlight of this project - the Olympic power song "Storage Move" is a good illustration, this song is based on Yili interns as the song lyrics, teamed up with the power of the people on behalf of Tengger, Li Xueqin, around the causal relationship between "storage" and "light", from the interests and hobbies of young people to attack, with the song's innate strong appeal to impress young people, build a bridge of emotional communication, but also in a unique way to cheer out of a brand of Olympic escort road.
#腾格尔李雪琴喊你看奥运 Tokyo Olympics Yili "Charge Move" single is coming! Listen to the prairie singer @Tengger and @I am Li Xueqin Ah music battle! Chasing the Chinese Olympic team to compete on the Tokyo Olympic stage! Join today's young people in the light of the future! #蓄过的力是此刻的光
"Ma Long Bingtian Da Shiwen, the Chinese soul of the Chinese team, how many years of hard work, how many years of storage, only for the glory of the country, your storage of strength is our example ..."
Winning glory for the country is the belief of every Olympic celebrity on the field, but also the yearning of each of us under the stage, Yili's marketing accurately grasps this connotation, combined with the brand attitude, the catchy melody and blood-boiling lyrics not only ignite the hearts of countless young people, but also make the brand image maximum integration into the event, occupy the user's mind, enhance the brand's attention and influence.
The brand is strongly bound to the Olympic spirit, and the strength of the young group is used to achieve a fission-style communication effect of this activity, which reflects yili's scientific and orderly brand business strategy, and also the strength of the enterprise has risen again.
Whether it is the gathering of all its brand endorsement stars and athletes, the all-star charging team to help the Chinese Olympic Team, or the "Tokyo Olympic National Tide" limited packaging of pure milk and fresh milk series products launched under the impetus of today's high morale, or the ingenious offline pop-up stores created during the Olympic Games... Yili has always been with consumers and young people, spreading Olympic success with a trendy and diversified combination, and while setting sail with high combustion, it also makes Yili's Olympic attributes well known to more consumers.
#蓄过的力是此刻的光 On July 23, the opening of the Tokyo Olympic Games, "Strive for Glory, Cheer for China" flash Mob Xi'an Station, Yili and Yonghui officially set sail!
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National brand, writing Chinese power
Olympic quality, nourishing life vitality
On the field, Yili provided nutritional protection for Olympic athletes;
Off the field, Yi used Olympic-quality products to nourish the vitality of every ordinary consumer.
From the first time in 2005 to the Olympic Games to now, Yili has accompanied the Chinese Olympic Games all the way to take off, witnessed the Olympic athletes in the Olympic arena to cut thorns, create records, at the same time, uphold the Olympic spirit of Yili is also on the track of the dairy industry continues to move forward, from the start, development to grow into a representative brand of Chinese dairy enterprises, and now among the "global dairy top five", Yili continues to nourish the health of the Chinese people with high-quality products, but also with actions to tell the world: Look, this is China's quality!
Marketing expert Asit Mehra once said: "Today's consumers are more concerned about ethical, responsible, sustainable businesses, and they are more likely to seek to establish a connection with the brands they appreciate." Yili, a dairy giant favored by mass consumers, consciously and soberly stands at the height of the national brand, closely binds the Olympic spirit with the Olympic quality, is firmly selected by the Olympic Games, and has long-term cooperation with the Olympic Games, which is Yili's clear brand strategy and deep national feelings.
brief summary
All the wonderful championships are not luck, but the strong Hengqiang after thousands of hammers and hammers, there is faith in the heart, and there is strength under the feet.
When the Tokyo Olympics are gradually coming to an end, the fire of the Olympic spirit is still passing, and Yili's adherence to the olympic quality is still continuing. In the future, Yili will continue to nourish the health of Olympic athletes and the people with healthy food, and together set out for a healthy and beautiful life for the whole people, and will also pay tribute to every Chinese soul who is charged with strength, salute the Chinese spirit of every all-out effort, and pay tribute to the great Chinese power!
This year is the 28th year of Yili's establishment, as the uncrowned king of China's dairy industry, how will Yili continue to climb, recharge into light, break records, and fight for new highs? The whole world is holding its breath and waiting!