On the evening of August 24, the first Beijing Bookstore Night event was held at Beijing Fang at the northern end of Qianmen Dashilar. The 117 sub-venues of the 17th Beijing International Book Festival "100 Thousand Games" have become a silhouette of Beijing's prosperous "night economy". 45 bookstores form Bookstore Avenue to exhibit physical bookstores in Beijing with outdoor garden tours. Night events in 25 bookstores throughout the city echoed with the main venue and linked to the night.
Wang Yefei, deputy director of the Propaganda Department of the Beijing Municipal Party Committee, Lu Yingchuan, secretary of the Xicheng District Committee of Beijing Municipality, Long Xiaowen, deputy secretary of the Party Committee and general manager of the Beijing Distribution Group, Leng Wenbo, director of the Printing and Distribution Department of the Propaganda Department of the Beijing Municipal Party Committee, Jin Zhen, executive deputy director of the Propaganda Department of the Xicheng District CPC Committee, as well as leaders, guests, bookstore representatives and media representatives from the 16+1 district of Beijing attended the event.
<h1>The main stage originated from the changing Beijing Bookstore</h1>
Wang Yefei pointed out at the first Beijing Bookstore Night event that the night economy is an important indicator of urban vitality, and physical bookstores are a powerful carrier of social and cultural spirit. The Beijing Bookstore Night cleverly set up a communication channel between the two. In the future, physical bookstores should actively provide citizens with more convenient and humane night-time cultural consumption services, and help the development of the capital's night-time economy. In 2019, the number of physical bookstores in Beijing has increased to 1327, an increase of 316 year-on-year, an increase of 31.3%. Physical bookstores have become a beautiful cultural landscape in the capital, and an important node for the integration of industrial development and urban culture.
Wang Yefei issued an initiative to all the citizens: First, enter "a book". Pick up a good book from the shelves and peruse the classics. The second is to walk into a bookstore. Explore the brick-and-mortar bookstore around you and find your own bookish corner. The third is to walk into a city. Punch in the characteristic reading space of Beijing, and discover the spiritual connotation and historical imprint of the city from the physical bookstores throughout the capital. The fourth is to enter an era. Take reading walking as the line, feel the pulse of the development of the new era, and share the great achievements of the motherland in the magnificent 70 years.
Beijing People's Radio "Meet a Bookstore" recitation. The Beijing People's Radio Recitation Station has been settled in many bookstores such as the Beijing Book Building, and the reading programs of the bookstore are becoming more and more abundant, and the "Meet a Bookstore" campaign is collecting various stories in the bookstore. The event will focus on the two dimensions of readers and bookstores, reflect the new pattern and new changes in the development of physical bookstores in the new era, promote the in-depth development of reading for the whole people, effectively help the recovery project of physical bookstores, let bookstores light up the summer nights in Beijing, and let the fragrance of books infiltrate thousands of households in the capital. Readers can interact with the radio station in the bookstore and record good sound works together and broadcast them on the radio.
Xiong Liang introduced ancient Chinese children's literature from four aspects. First, fairy tales come from classical Chinese literature, including the ancient books "The Legend of the Immortals", "The Classic of Mountains and Seas", and "Taiping Guangji", so that children can understand Chinese culture and the magical imagination she contains. Second, fairy tales come from the nature of China's mountains and rivers, so that children fall in love with China's great rivers and mountains from an early age. Third, fairy tales come from a wide range of life, so that children can understand the cultural traditions of various ethnic groups in China, understand the wisdom of the East, and meet growth with courage and self-confidence. Fourth, fairy tales come from imagination, and imagination is the cultural competitiveness of children in the future.
"Daydreams" is a sketch comedy that is regularly staged in Tongzhou Reading Qingshan Bookstore. Through the performances of the actors, the audience's interest in exploring the work is aroused.
Vinyl record music style appreciation, reading + open-air concert, music + visual image + modern dance, so that readers can enjoy the free time and space of music. Cultural events such as drama, music, dance, and film are increasingly being introduced to bookstores. Bookstores are striving to become an occasion for cross-border integration of cultural life proposals, bringing diversified cultural life to the people.
<h1>Bookstore Street focuses on 45 of Beijing's most distinctive bookstores</h1>
Lined with bookshelves, hiding the grand space-time, folding almost all the mysteries of our planet, you can certainly think of it as a universe, quickly shuttle through different coordinates, tenses, and find an "ideal entrance" for a path. At the scene of the Beijing Bookstore Night event, 45 of Beijing's most distinctive bookstores gathered in Sanfu Street, Beijing Fang, to form a Beijing bookstore street, focusing on displaying the bookstore's unique reading ideas, which together constitute the spiritual characteristics of the book-fragrant capital. Each bookstore will set up a reading easter egg, and participants can pick up a punch map on the bookstore street, punch in the main and sub-venues, challenge the fun levels, and feel the unique cultural atmosphere of The Book City.
<h1>Reading crossover is interesting and informative</h1>
With the help of a number of cooperative merchants in Beijing Fangshang District, small dialogues, forums, dialogues and lectures with the theme of "Reading +" are set up, and reading experts in various fields are invited to interact with the audience on various cross-border topics of reading. These include the Page One Beijing Fangdian "Chinese Nursery Rhymes" sharing activity with the vision of the times, the "Belt and Road" reading and walking theme lecture; the English Garden Shakespeare Lecture that allows readers to wander in the exotic culture, the Bologna Illustration Exhibition of Pinvita Italian Living Space; the MUJI Hotel "Pattern to Carry the Road" National Pattern Exhibition focusing on traditional culture; and the sharing session of "Ranger Little Wooden Guest" in the family heirloom space for children and parents, "When I Come to the Animal Museum" held in the small oasis. Theme exhibitions, bouncing black light dramas, mysterious logs of ancient Egypt innovation education experience class.
+ Hotel. Unity Book Club branch venue in MUJI HOTEL BEIJING presented readers a wonderful national pattern cultural and creative exhibition, "pattern to carry the road" series of works, originating from the field, keep up with the times, various ethnic elements applied to different carriers, with national patterns to tell national stories, tell good Chinese stories, show the beauty of Chinese national culture. At the same time, it is also integrated with VR technology, so that readers can return to the "cultural scene" of different cities and feel the integration of scientific and technological innovation and national cultural creation.
+ Parent-child. At The Little Oasis, a children's playground, the bookstore brings children's favorite reading scenes to the park, creating an immersive reading experience. Turn on the flashlight together, illuminate a very beautiful book, travel through five continents, in the world of light and shadow, explore the cellar glass snail, red fox and many other mysterious nocturnal animals that we have never even seen before, swim in the depths of the ocean to find the strange spiny fish, orange necklace starfish - the black light drama of "Looking for Midnight Elves" that bounces out, let the children experience a midnight adventure! There is also a fashion show that travels back to ancient Egypt, allowing children to experience the "100,000 whys of Egypt" that adults can't answer: people, men, women and children wear makeup? Civilians to pharaohs like to pet cats? Can small children drink beer too? What circumstances and reasons caused the "postmodern" lifestyle of the ancient Egyptians four or five thousand years ago? Children put on an ancient Egyptian makeup and design a set of ancient Egyptian costumes, and together they came to an ancient Egyptian fashion show.
+ Traditional Chinese culture. Family Tradition has always been committed to the transmission of traditional Chinese culture, and its "Mother + Restaurant" brand is also due to the interesting concept of "at home, as long as the mother manages the table and the desk, she will manage 80% of the home". This time, xiong Liang, a family biographer and picture book writer, set up a small float full of children's fun together at the "Beijing Bookstore Night", inviting everyone to experience the adventure stories in the peach blossom garden in Xiong Liang's new book "Ranger Little Wooden Guest" and feel the unique imagination of Chinese culture. At the same time, in the reading corner of the family heirloom mom + restaurant, a trial reading area for Xiong Liang's classic picture books was set up. As the name suggests, Mom + Restaurant has both a gourmet table that shows love and vitality, and a small desk where children can enjoy reading.
+ British Culture. At The English Garden, combined with the standard British cultural scene, a classic Shakespeare script reading will bring people into the "classic moment" of English literature, allowing the bookstore to perfectly integrate with British culture. Guest Zhang Yao told the story of "Twelfth Night" to the audience and read the highlights of the play together. This funny, mischievous, and even somewhat confused story still seems fascinating today, and it also allows everyone to enter England in the most British space, in the name of literature.
+ Cultural tourism (roaming). When physical bookstores meet cultural tourism, a new concept is derived from the concept of "reading space roaming", a lifestyle that advocates walking between bookstores and cultural landmarks, combining reading texts with commercial fashion. On August 24th, at the "Ideal Travel and Bookstore" Cultural Tourism Salon No. 1 and the new book launch of "Beijing Reading Space Roaming Guide (2019-2020)" held in Brooklyn, Brooklyn, Beijing, the theme was to observe the bookstore as an ideal travel destination from the perspective of a cultural tourism. On the evening of the event, cultural media personality Yao Wentan, editor-in-chief of "Beijing Reading Space Roaming Guide (2019-2020)" and General Manager of Beijing Dayue Culture Communication Co., Ltd. Liu Ying, Sun Qian, founder of "Shumeng" of the National Alliance of Small and Medium-sized Bookstores, Yan Bin, editor-in-chief of "Book List", Ada, humanistic travel planner, and Sun Qian, founder of Spanish Restaurant in Brooklyn, gathered together to carry out a dialogue around "Ideal Travel and Bookstore" and jointly discuss another life possibility of "Ideal Travel and Bookstore".
+ Lectures. At PageOne Bookstore, Tan Weiping, deputy director of the China International Poverty Alleviation Center, led readers into the "Belt and Road" through several books.
<h1>Reading activities were held simultaneously at 25 sub-venues</h1>
On the evening of August 24th, 25 sub-venues of Beijing Bookstore held simultaneous reading activities, including good book exchange, night reading sharing, museum sharing, traditional culture experience, photography carnival, movie viewing party and other forms. Among them, Beijing Foreign Language Bookstore held the activity of "Inheriting Civilization and Embracing the World"; Wangfujing Bookstore held traditional culture experience activities; and the Daxing Bookstore of the Reading Club held a series of reading activities with the theme of "Promoting Traditional Chinese Culture".
Various reading activities were also held simultaneously in a number of sub-venues, such as the "Yue Reading Yue Yue Want to Listen" reading sharing session in Beijing Book Building; the "Yan Wing Lou Night Reading Time" reading carnival activity in the Yan Wing Lou Store of china bookstore; the "Crazy Reading Night" of the Hui Reading Library; the "Good Book Changing Challenge" of a bookstore, and the reading activity of "Three Hours, Reading Another Soul's Nourishment".
Through the creative planning of reading cross-border, the sub-venue also launched various interesting reading activities, such as the "Bookstore Guessing Book Treasure Hunt" activity at the Wanshou Road Store between the lines, the "Music Reading Carnival + Fruit Tasting" activity of Shanghai Sanlian Bookstore • Weiyan Xiaoji; the "Fraternity Viewing Party" of Oracle Angsana Tree Bookstore; the "National Photography Culture Carnival Night" activity of Dadi College; and the "Museum Wonder Night" activity of Fan Deng Bookstore Hui + Bookstore.
Various theme sharing sessions were also held in various sub-venues that evening, such as the "Literary Dream of the Northern Drifting Poets" theme reading activity held by the Reader Service Department of China Yanshi Publishing House; readway, Shanghai Sanlian Bookstore, invited Yu Zhejun, associate professor of the School of Philosophy of Fudan University, to share "When Plato Meets Lumiere - The 'Secret' That Movies and Philosophy Have to Say"; the Beijing Art Museum invited Professor Shao Yan of the Central Academy of Fine Arts to share "Dehu Xianghan: The Great Tang Context in Calligraphy and Painting". The beijing bookstore night sub-venues interpret the fashionable lifestyle of night reading through various forms of activities, and jointly light up the summer night economy in Beijing.
Through rational layout planning, Beijing will improve the industrial development environment, optimize policy mechanisms, improve the market system, help physical bookstore enterprises innovate and develop, become bigger and stronger, promote the prosperity and development of the publication market, improve the level of public cultural services in the capital, and provide more diverse and higher-level cultural services and cultural experiences for the general public.